After entering into ecommerce business you need to undergo lot of strategies to do a prominent ecommerce business online. It is a great asset for all ecommerce business as email is the vital medium of communication with customers to let them know about product , offers and manymore. Below are some of the quick tips for Ecommerce Email marketing success in ecommerce business
Segment your customers based on purchase list
Powerful startegy to succeed in email marketing is segment your customers based on the purchase history. You can also target particular segment of demographics to increase conversion rate and customer engagement.
Add Links and Calls to Action
You must always include call to action and links in your email. If you share any content make sure that you link that page with read more text. This tips will definetely increase customer engagements.
Track click through rates
You must also monitor your customer engagements and click through rates . You must analyse the percentage of customers opens your email and click the links. This tips helps you to identify which of your email got the most clicks so that you can make sure what engages your customer the most.
Include special offers and news
You should be very creative in sending your email campaigns. You should include tips for your product , your product photos and special offers and discounts. Do not ever make your email content as a sales pitch.
Don’t ever overwhelm your customers
The common mistake which should be avoided in email marketing campaigns is you should not send too many messages to your customers. If you send too many messages your customers will not respond or will not engage to your content or there is also a chance that they might unsubscribe from your mailing list.