According to the recent statistics 40 percent of internet users buys online. One who runs a ecommerce store have a desire to get more market share and get more ecommecre conversions. The goal to obtain more ecommerce conversions may be accomplished by below techniques.
Steps To Convert Ecommerce Visitors Into Buyers
1)Google Adwords(Shopping Campaigns)
When you compare shopping campaigns with search campaigns , the former will convert more better than the later. This is due to the fact that people will more likely to click the image of the product and the chance of people buying the same product might be higher. Another great advantage of setting up a shopping campaign is it needs only feeds to run every item of your ecommerce store.
2)Shopping Traffic Remarketing
It is a well known fact that shopping campaigns delivers high volume of traffic. If a visitor who comes to your site did not convert at a first time might get converted at a second time. This can be done by display network functionalities through analytics. You can convert visitors who come to your store through previous shopping through a custom remarketing campaign.
3)Price Research and providing competitive prices
The pricing you offer to your store also makes a huge difference in determining the success of your ecommerce store. You should develop a habit of analysing the current market price of all your important products and make sure that your pricing does not stand out of the market.
4)Allowing Mobile Checkouts
Mobile shopping also growing steadily so its important to build a mobile website so that the mobile purchase will be easy for the mobile users. Also, comparing to paid desktop traffic, paid mobile traffic costs lesser. Inorder to maximize your mobile conversion, you need to create a good mobile experience for your users such as asking only for the required information so that the users can decide on the time duration for their purchase on mobile device.
5)Allowing Guest Checkouts
Another important tactic to determine the sucess rate of your ecommerce business is allowing to buy your customers as a guest. After your customers make a purchase you can obligue them to register on your site. Allowing your visitors to buy as a guest removes many obsctacle between you and your visitor. Do not ever force your visitors to register with your site before they make a purchase.