Social media marketing is one of the key aspect for success by ecommerce sites. People tend to rely on the social media sites to know more about the product and share their thoughts and opinion. Establishing a social media marketing strategy can be the right solution to boost ecommerce sales. There are about 100k tweets sent every minute, 152 million blogs online, and 3 billion hours of YouTube watched every month. This can be an influential factor considered while measuring the effect of social media on ecommerce business. Some of the essential elements of social media marketing strategy are discussed below.
Identify business goal
It is highly critical to determine the business goal to measure the success. Company can determine the part played by the social media in achieving business goal. The strategy must include option for increasing brand awareness, retaining customers, and reducing marketing cost. The goals fixed by the organization should be measurable, achievable, and realistic. The time limit should be specified while framing achievable goals.
Social media strategies must be able to frame a clear marketing objective. The number of leads or sales to measure the success of the marketing objective should be set. These objectives can be achieved with with SMART (specific, measurable, achievable, relevant, and time bound) approach.
Marketing objectives should be achievable, for example, increasing the leads by 50% . Also the time frame must be fixed to measure the success of the objective or goal.
Identify potential customers
Gathering and maintaining customer profiles help to boost the sales by serving the right customer at the right time and place. The profile information may include details like age, income, interest, problems, habit, likes, dislikes etc. This may be useful to identify the potential customer.
Social media marketing for ecommerce sites should be measured based on competition. The number of followers, posting frequency in social media by the competitors etc., can be studied by the business to understand the competition.
Find the right channel
There are many social media sites available and one should be careful to choose the right site for promotion of ecommerce sites. One should not waste time on dwelling leads in a social site that is least famous or rarely used by the customers. The renowned sites like Facebook and Twitter can be prime concentration.
Contents are very much important to attract the traffic on social media. The type of content depends upon the type of social media. The promotion should not be a load on customer with annoying posting frequency. Therefore, right amount of contents should be provided to the right audience at right level for the success of social media strategy.
Social environment for ecommerce
People are not interested in being pushed to buy products, but they very much like to hear a recommendation or reference from their friends and relatives to buy products on ecommerce store. Around 92% of the people believe on online information rather than what salesman says. 81% like to see a video review of the product. 34% choose social network over a traditional ecommerce site.
It is likely that 60% 18-24 year old customers approach social media when they have a problem. Among the 100 internet retailers 80% respond to customers on Facebook and Twitter. Complaints placed on social media is attended quickly which keeps the customer to rely on them. Social media helps to build a strong relationship with the customers. It also helps the businesses to build a loyalty program for the customers with creative ideas. Hence social media plays a great role in promoting the ecommerce site.