Social media has become an inseparable part of our life. Apart from the purpose of communication, the social networking sites play a key role in the field of ecommerce, perhaps mobile commerce. Around 64% of smartphone users shop online using their devices. The attitude of people to recommend or place likes on the product has become an unbiased opinion for the social media users to buy products. A study reveals that more than 78% of the companies’ social media pages create a great impact on their purchases.
The most influencing social media is
Facebook which contributes about 30.8% of purchases,
while Youtube and LinkedIn follows with 27%,
Google plus 20%,
Pinterest 12% and
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Major product categories for social-to-sale purchases include food & drink 26% in Pinterest, 14% in Facebook, and 13% in Twitter. Purchases related to art & design count to 21% in Pinterest, 5% in Facebook, and 9% in Twitter.
From the consumers side, around 71% of them are more likely to make a purchase based on social media referrals. Infact, 45% of the online shoppers have bought something which they otherwise would not have bought in person. If the online shop provides free shipping, then 96% of people are likely to make a purchase. Around 87% are likely to shop on a site if it provides free returns. Rarely
62% return the items bought online. The main motivating factor for the online shoppers to make a purchase is positive customer review and retailer’s description. The affect of negative customer review is comparatively meager on users to buy something online. A study reveals that 4 out of 5 people shop online for a broader selection, 2 out of 3 shop online because it is cheaper, and 7 out of 10 shop online for better sales and promotions.
Some of the common social and community tools that impact buyers include
Customer reviews (59%),
Question & answers (42%),
Internet forums (26%),
User-generated videos (15%),
Facebook fan page (13%),
Facebook newsfeed (13%),
Mobile (9%) and
People use the social media to find different needs which makes life simple.