Earlier when ecommerce was ruling the business, there were many methods adapted to influence the business sales. Regular newsletter were sent to the customers. Attractive image of the product was included along with call-to-action buttons. Brand names were established by creating awareness of the product/service via emails, blogs, and forums. The site was optimized with SEO promotion and much more. Inspite of all the above methods, social media made a major contribution in promoting the products.
Introduction of social media into ecommerce opened a new channel for marketing. A study reveals that around 75 % of socially-generated e-commerce sales in 2013 came from Facebook, Twitter and Pinterest. A majority of consumers now use social media to guide their purchases. About 4 in 10 social media users have purchased an item in store or online after sharing it on Facebook, Twitter or Pinterest. About 39% of Facebook users like brand pages to research products.
U.S. consumers are expected to spend an eye-opening $327 billion online in 2016. Facebook allows users to build brand awareness. They are also used for replying customer queries and promote seasonal sales. The Facebook page is also used for running ecommerce store which has more advantages. The YouTube help to create short and quirky videos in order to provide face to brands. Twitter keeps the customer engaged with tweets and sharable hashtags. Pinterest provides exclusive merchandise and organize previews. Each social media has its own advantages in promoting the sales and establishing social commerce.
Customer base can be increased using social media by marking an online presence in the market. The visibility of your products on social media can be increased. People may like or follow the product which can create product awareness in the public. Your business shared is your business doubled. Blogs and other online contents can be useful to share products on social media. The company has to simply impress one customer who can bring in more loyal customers. Specific demographics can be targeted by social media.
Some of the basic features of social media which impacts the social commerce include
* Can generate free website traffic
* Engage people with visual appearance
* Keep the customers happy
* Repeat customers
* Search-engine favorite social media
* Low marketing cost.
The social media creates a brand awareness about the product quickly and cost effectively. The customers may get influenced by the media for decision making. A good customer relationship can be built by providing loyalty via social media. As per statistics, 74% of customers rely on social media to guide their purchases. There is wide opportunity for social media to influence buying pattern of customers via social commerce.