The e-shoppers are increasing in numbers day-by-day which has encouraged the traders to do business online and participate in selling via online marketplace. This new revolutionary ecommerce has opened the gateway for the sellers to reach the customers better. It may be bricks-and-mortar retailers or online retailing corporations like Amazon.com, there prevails a tough competition for every existence of the e-Shop on the online marketplace.
Since the competition in online marketplace is open and competitive, many small business find it hard to cope up with the ecommerce business needs for achieving success. Some of the primary requirements to achieve business success or sell effectively in the online marketplace are discussed below.
1. Unique and attractive photos
In online marketing, the product photo is the primary means to convince the buyer. An attractive image is more effective than a paragraph of product description. The product photo should be professional which can enhance the features of the product clearly. There should be plenty of white room (background) such that each photo is noticed properly. Unique photographs can drive the attention of the crowd and persuade them to buy.
2. Product worth
For antique pieces sale, it is very important to narrate the story of the product accompanied with videos or images. For example, in sites like Etsy which sells vintage products, it is important to express the value of each unique product such that it creates an impression on the reader. The proper explanation should be given to the customer for why he should buy the product.
3. Customer serving
Business can be more successful when there are many repeat customers. The customer should feel comfortable with the site. Customers can be surprised with special offers or gifts. They may be made feel cozy with customized messages when they buy products. Making the customer feel happy can keep your online business live.
4. Interact with customers
Social media share is the latest buzz everywhere which keeps the people to be active with social activities. The popularity of the products in online marketplace can be achieved by spreading it across social media. The customers can be encouraged to place a like or tweet on social media to spread the business. The buyers can be motivated to share the product image on Facebook, Instagram, or Pinterest etc. The sellers can also tweet a thank you message when the e-buyer completes the sale process.
5. Well-defined policies
The buying and selling should be transparent over the shopping cart. The e-shoppers should be provided with clear-cut policies including shipping charges, tax etc. Honest sellers will definitely get recognition in the marker since the buyers may spread their satisfaction via word-of-mouth, social media, and through other medium.
The advancement in the field of ecommerce has led to the development of customized and creative shopping carts that serve the customer as per their requirement. There are plenty of shopping carts each serving unique purpose. For example, Etsy for vintage products, e-bay for commercial products etc. The e-shoppers should be made aware of purpose of each cart such that they utilize the cart properly by defining their search. Selling on online marketplace can be made more effective if the seller has clear ideas of what to sell, to whom, at right price.