Top Three Best Video Hosting Services For Your Ecommerce Business

videohosting

When you decide to start a eCommerce store then video marketing is also a inevitable criteria you should look after without fail. There are plenty of video hosting options you can make use of depending on the cost and ease of use. These hosting service does not only provide you with the option for hosting your videos but also gives you potion to edit your videos using different innovative tools. Below discussed are the main video hosting platform for hosting your videos.

Youtube

Youtube is the largest video hosting option which is been reached by billions of unique visitors every month. Youtube reported that it has seen a repeated upload of every 100 videos for every minute. The positive side of youtube is that it is free to join. Another important benefit is it attracts billions of global visitors. So most of the companies have their youtube channel for promoting their videos. Also it gives option to edit your videos using different editing tool. So youtube is the poerful video hosting paltform to promote your videos for your business.

Vimeo

Vimeo is also a upcoming video hosting site but that is not as popular as youtube. But still you can consider that for hosting your videos as that is also gaining popularity now. A pro account gives you access to unlimited high end videos and also gives you access to tutorial videos on producing well effective videos for your business.

Dailymotion

Dailymotion is also one of the video hosting site wherein users can share, upload videos by searching tags and channels. If you plan to upload your videos to dailymotion then you should keep on mind that it should not exceed more than 60 mts and its limit is 2GB. Dailymotion can be good competitor for youtube.

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Ecommerce Marketing To Do List To Showcase Your Ecommerce Business

You should always have a well planned marketing strategy to do a effective ecommerce business. Especially if you are a startup company you definetely needs certain important criteria that has to followed year after year to do a prominent online business.

Content Marketing

Have a good practise of doing content marketing. Create an entertaining content that attracts your visitor . If you keep on engaging your customers with informative content then they will become a loyal customer. You can analyse your content marketing strategy by keeping an eye on which article is diving you more traffic. Just test your result with similar content and check even that is sucessful.

Email Campaigns

A well planned email campaigns helps you to nurture the relationship with the customer. If a prospectus or a customer registers in your site then your email campaign should start with a series of welcoming them and expressing your thanks for the subscription. After than you can send informative articles, promotions and offers and turn all customers into prospectus.

Social Media Campaigns

If you start doping ecommerce business then social media campaigns cannot be neglected. Especially facebook is the majority source attracting more visitors to an ecommerce site. Also try proimoting in all social media channels like googleplus, twitter, linkedin,pinterest,instagram etc.,

Video Marketing

Product videos definetely have a positive impact on ecommerce market. If you produce more product videos then you will defintely see an improvement in the conversion rate.

Personalization

Try to include a personalisation startegy and this may include various techniques like calling the cuatomer by name, sending a wish to them for birthdays etc., Personalization is something that you need to find out something like you need to get closer to customers.

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Top Tricks To Optimize Your Ecommerce Webstore To Drive More Sales

How to get more sales for your ecommerce siteEcommerce business is the most popular business model and attracting many people towards it as it is very convenient to browse all the required things which we need to buy online at the comfort of your home. Actually there are certain things you need to look after to optimize your website so that you end up with driving more sales for your Ecommerce store.

How To Optimize Your Ecommerce Website to get more sales?

Do A Frequent Testing For Your Site

You have to execute a powerful plan to ensure that your site can handle heavy traffic as the ecommerce shopping site tend to get lot of shopping traffic.

Test Your Content

You need to ensure that you have a proper content without any duplications, broken links, copied content or picture etc.,

Test the loading Time of Images

You need to ensure that Images in your site do not consume more time to load as the slow loading page might drive customers away.

Test how much traffic it can support

You should frequently test the capacity of your website or hosting ensuring how much traffiic can it support.

Test Your Network Service Provider Performance

You can compare your network service provider with other network to test the performance of your network.

Provide Live customer support

If you desire to increase your sales then you need to provide a excellent live customer support. It will be better if you provide 24/7 support.

Cross-sell your products throughout site

Cross-sales is one of the effective strategy to increase the sales for your ecommerce store. Suppose if you are selling the mobile you can also show related products in the sales page such as headphones, mobile pouch and other realted accessories what a mobile requires. Through this you can increase your sales volume.

Make sure that you have a effective search function

You should also make sure that your site has very effective search function by accomdating common misspellings and search terms.

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Steps To Undertake After Launching Your New Ecommerce Business

After starting an ecommerce website there are certain steps you need to look after to bring out sales for your ecommerce site. Actually there are many ways you can follow to bring out more sales for your ecommerce store. This post consists of fabulous ideas you can follow to progress your online business.

1)Create Killer Content

Always content marketing has a huge potential. Produce a killer content which is very much interesting and people search for so that your article can drive huge traffic . Also keep social sharing buttons in your website so that your readers can easily share content in their networks .This startegy gives you massive traffic . You can set upa schedule like releasing articles in your blog threee times every week. You can also market your content through podcasts and also consider doing video promotions.The important aspect you require in content marketing is to be consistent. You should also make sure that the published content should be of high quality and worthy to share.

2)Build a Social Following

Social Marketing and content marketing goes hand in hand. First you should manage to get more followers in your social profile. You manage to get decent amount of facebook fans, twitter followers , pinterest followers , stumbleupon followers etc., After that you can share your mindblowing content to all your networks. You followers are the sparklers who are going to ignite your content to the world. If one people share your content in his/her social profile then by seeing that some others in their profile might share your information if they find your content useful. This is how things go viral. So, building a decent amount of social following is very important in helping you to take things go viral.

3)Network with other people in your Niche

You can also consider about networking with other people in your niche. Building a network with other people in your niche will produce a powerful impact among people. For this, you can consider doing following their facebook fan pages, follow them twitter and pinterest and try several other steps to network with them. You can also leave a thorough and meaningful comments on other blogs. This will definetely induce a good impact on your business.

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How does Social Share Buttons Help in Ecommerce Conversions

Ecommerce industry is witnessing massive growth and it is very difficult to find a ecommerce website which lacks social sharing buttons especially facebook,Twitter, pinterest and other necessary social sharing buttons. It is a known fact that most of the ecommerce site users must atleast be a member of one social media so adding a social sharing button to your site is a significant factor.

You should take proper care in implementing these social share buttons to your site else these social share button also serve to be a distraction factor. You can do a A/B testing in implementing the social share buttons.

A recenty study shows a reverse fact a website had seen 10% more coversion rate after removing social share buttons from its page. So it is mandatory to do a A/B testing and find out which works for you

How to perfectly use social share buttons

Do not use bigger social share buttons

Always try to use small social share rather than using big social share button as bigger social share button sometimes will be more distraction

Use A/B Split testing

You can test implementing social share buttons in different places and you can analyse which works best for you.

Use reverse social media button

You can use social sharing buttons after the sale and this will encourage more shares across social sharing platforms.

Do not use button with counters

Avoid using button that count your shares unless you are sure that you get decent amount of shares

Give Priority to sales rather than social

You should never ever use social sharing buttons as a distraction factor which takes a prospectus away from the sale

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Types of Call-to-Action Button for an Ecommerce Site

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Incorporating Call-to-Action button on an Ecommerce site is very important as call-to-action buttons prompt visitors to do something on the product page. But certain factors are to be considered to increase the conversion rate of those call-to-action buttons. If you implement the strategies properly you can get immense benefits with the help of call-to-action buttons. There are several types of call-to-action buttons for an ecommerce site as discussed below

1)Add to cart button

“Add to cart” button is a must for any ecommerce site. Generally, these buttons appear on individual product pages. The purchase of implementing Add to cart button in an ecommerce site is to make the customers to purchase the product.

2)Download button

Download buttons are more or less as same as add to cart buttons. You can suggest your designer to include more information in the download button

3)Free Trial button

Some of the ecommerce sites attract their visitors by giving free trial to their products. The free trial buttons coould be a free download or it could be a free account depending on the site.

4)Signup or Register button

Sign up buttons appear in two versions. The first type is associated with a sign up form and the second one is similar to “add to cart” buttons, to prompt the users to purchase or signup for a service before reaching the signup form.

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Prominent Tips To Make More Effective Product Videos

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Video Marketing became too effective and many ecommerce sites are seeking benefits with the help of product videos. Adding product video to your product detail page and social media sites will help to drive more sales for online retailers. In order to convey the information effectively product videos are a great source. With the help of more video submission sites your product videos can bring you more customers.

People love videos and the survey shows that online videos are becoming one of the popular forms of content on the internet. Recently, a survey forecasts that online video consumers will double in 2015.

How to Make Product Videos More Effective and get more conversions?

1)Include a seperate video section in your site

You can showcase all your videos consolidated in one common place apart from showing product videos across corresponding products. It is much essential to have video gallery in your site casting all your videos. Apart from that you can also submit those videos across various video hosting sites like vimeo, Youtube, dailymotion etc.,

2)Include Call-To-Action in Videos

You can also use Call-to-Action after your video or while playing your video to prompt viewer to make a purchase. You can include Call-to-action in many ways. You can just ask the customer to purchase in the video or you can also use the overlay to make a pitch to purchase the product.

3)Include Product Testimonials

Testimonial videos can make great conversions. Whenever a cutomer decide to purchase a product they give priority for the testimonials to check out if they satisfy because people believe in words of what other people say. Honest video conversions convert well and you can experience more sales with these kind of videos.

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Ultimate Techniques To Convert Ecommerce Visitors InTo Buyers

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According to the recent statistics 40 percent of internet users buys online. One who runs a ecommerce store have a desire to get more market share and get more ecommecre conversions. The goal to obtain more ecommerce conversions may be accomplished by below techniques.

Steps To Convert Ecommerce Visitors Into Buyers

 1)Google Adwords(Shopping Campaigns)

When you compare shopping campaigns with search campaigns , the former will convert more better than the later. This is due to the fact that people will more likely to click the image of the product and the chance of people buying the same product might be higher. Another great advantage of setting up a shopping campaign is it needs only feeds to run every item of your ecommerce store.

2)Shopping Traffic Remarketing

It is a well known fact that shopping campaigns delivers high volume of traffic. If a visitor who comes to your site did not convert at a first time might get converted at a second time. This can be done by display network functionalities through analytics. You can convert visitors who come to your store through previous shopping through a custom remarketing campaign.

3)Price Research and providing competitive prices

The pricing you offer to your store also makes a huge difference in determining the success of your ecommerce store. You should develop a habit of analysing the current market price of all your important products and make sure that your pricing does not stand out of the market.

4)Allowing Mobile Checkouts

Mobile shopping also growing steadily so its important to build a mobile website so that the mobile purchase will be easy for the mobile users. Also, comparing to paid desktop traffic, paid mobile traffic costs lesser. Inorder to maximize your mobile conversion, you need to create a good mobile experience for your users such as asking only for the required information so that the users can decide on the time duration for their purchase on mobile device.

5)Allowing Guest Checkouts

Another important tactic to determine the sucess rate of your ecommerce business is allowing to buy your customers as a guest. After your customers make a purchase you can obligue them to register on your site. Allowing your visitors to buy as a guest removes many obsctacle between you and your visitor. Do not ever force your visitors to register with your site before they make a purchase.

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Inevitable Email Strategies For Ecommerce Business

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It is well known that Email Marketing is one of the important technique in driving sales for ecommerce companies. Not all email messages is equally effective. But some email strategies are very important in engaging our cutsomers behaviour and making a sale. Below discussed are some of the some common email strategies that should be launched to increase engagement.

1)Welcome Email Series

It has been researched and found that triggered email messages averges about 70 percent higher conversion rates and 100 percent higher click through rate than traditional email messages.

A good welcome email series will include three messages including

  1. Subscription confirmation
  2. Thankyou for opting and information about store’s privacy policy
  3. Coupon or discount codes

At last, you can also consider what you actions you would like your new subscribers to take, and you can determine the success rate of your welcome email strategy.

2)Shoppingcart Abandonment Email Series

You can create an email series for shopping cart abandonmnet to initialise the person to return to the shoppingcart and make a purchase. You can include two email messages one stating that you still hold the product for the customer and you can send the other one depending on the response of the previous email. If the shopper does not return to cart, you can send him message that the cart will be cleared after 72 hours after the cart was abandoned.

3)Follow-up Email Series(After the Sale)

You should also try to send follow up email series such as order confirmation, shipping confirmation, delivery confirmation and the follow up message after delivery such as providing the customer an oppurtunity to express his problems or you can also let him know about the discount or offer for the follow up purchase by your customer.

4)Useful Information Email Series

You can also have useful information series for engaging potential customers. For example, you are an online retailer selling electronic equipments then you can send information email series to your recipients on how to maintain electronic equipment.

5)Anniversary Purchase Email Series

You can also include anniversary purchase email series such as a special coupon for your customers birthdays, special coupon for the customers on festive days etc.,

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Effective PPC Optimization Tips for Ecommerce Site

ppc optimization tips

PPC (Pay Per Click) advertising is one of the main component in driving immediate leads to your growing business. If you own a large ecommerce site with many number of products then you need to maintain millions of keywords with thousands of campaigns. Managing such huge campaigns will be a time consuming and tedious one and this will also prevent you from implementing simple PPC optimization tips. This blogpost provides you simple PPC optimization tips to flourish your sales through PPC.

Simple PPC Tips For A Ecommerce Website

Pause underperforming keywords

In general more advertisers will bid on top performing keywords and placements, you will find that your PPC price for that keyword continues to rise but it will not make any impact in your sales. You need to analyse your keyword performance and stop not performing keywords so that you can use that ad spend for other keywords.

Use Price in Adcopy

Adding pricings in Adcopy helps you to drive more clicks . Most customers who are clicking the ads on seeing the pricings in the Adcopy will be of ready to purchase type. So, always develop a habit of using pricings in adcopy to ecncourage clicks .

Use Model name or Number in keywords

Always broad keywords have more search volume and they are not such high performing keywords. The users who search that broad keywords are not ready to buy users. You should always target ready to buy customers and one of the easy strategy to target these customers is to start bidding on the model name and number of the product and this will increase your quality score.

Negative Keywords and Placements

Whatever campaign your run whether it may be a search campaign or display campaign you will be able to monitor the clicks. If you run search campaign you can check out for clicks in dashboard itself and if you run display advertising you can check your placement performance report to check out high performing placements. Through this strategy you can find irrelevant keywords and point them as negative keywords so that you can use that budget for some other high performing keywords.

Check for your competitor keywords and Placements

You can also analyse your competitor paid traffic and keyword bidding. There are many tools available to check out competitors PPC campaigns. Such tools gains you access to check out your competitors keywords, Adcopy, landingpage etc.,If you your competitor seeing great returns from specific keywords you can incorporate them into your adcampigns too.

The above strategies definetely helps you to bring more conversions for your ecommerce site through PPC.

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