Effective PPC Optimization Tips for Ecommerce Site

ppc optimization tips

PPC (Pay Per Click) advertising is one of the main component in driving immediate leads to your growing business. If you own a large ecommerce site with many number of products then you need to maintain millions of keywords with thousands of campaigns. Managing such huge campaigns will be a time consuming and tedious one and this will also prevent you from implementing simple PPC optimization tips. This blogpost provides you simple PPC optimization tips to flourish your sales through PPC.

Simple PPC Tips For A Ecommerce Website

Pause underperforming keywords

In general more advertisers will bid on top performing keywords and placements, you will find that your PPC price for that keyword continues to rise but it will not make any impact in your sales. You need to analyse your keyword performance and stop not performing keywords so that you can use that ad spend for other keywords.

Use Price in Adcopy

Adding pricings in Adcopy helps you to drive more clicks . Most customers who are clicking the ads on seeing the pricings in the Adcopy will be of ready to purchase type. So, always develop a habit of using pricings in adcopy to ecncourage clicks .

Use Model name or Number in keywords

Always broad keywords have more search volume and they are not such high performing keywords. The users who search that broad keywords are not ready to buy users. You should always target ready to buy customers and one of the easy strategy to target these customers is to start bidding on the model name and number of the product and this will increase your quality score.

Negative Keywords and Placements

Whatever campaign your run whether it may be a search campaign or display campaign you will be able to monitor the clicks. If you run search campaign you can check out for clicks in dashboard itself and if you run display advertising you can check your placement performance report to check out high performing placements. Through this strategy you can find irrelevant keywords and point them as negative keywords so that you can use that budget for some other high performing keywords.

Check for your competitor keywords and Placements

You can also analyse your competitor paid traffic and keyword bidding. There are many tools available to check out competitors PPC campaigns. Such tools gains you access to check out your competitors keywords, Adcopy, landingpage etc.,If you your competitor seeing great returns from specific keywords you can incorporate them into your adcampigns too.

The above strategies definetely helps you to bring more conversions for your ecommerce site through PPC.

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E-commerce start up Marketing Tips To Beat The Competition

ecom marketing tips

If you wish to own a sucessful Ecommerce site then you need to follow an innovative marketing strategy with the help of SEO, PPC and affiliate marketing strategy with the thorough understanding of the future of the web for long term sucess.

Big Data Analytics

Most of the established ecommerce sites like Amazon is not only sucessful because of the personality and charm but with the help of tool and data. Many of the Ecommerce startups may not have the vast number of products and resources what ecommerce giant like Amazon has but have similitude of “big data” is available virtually for any start up. For this tools like KISSMETRICS is very much helpful in understanding baout the behaviourial data of your customers.

Offline Marketing

“Online” is not rigorously being seperated from physical world, you can think of improving your customer retention dramatically with the help of minimum portion of offline sales. You can always try to use your physical store to sell your products of your online store too. Always try to give your store a feeling that is logical with your online store.

Use Social Media To Drive Sales

You should never under estimate the power of social media . Create a business pages on top social media sites and try to promote the page as much as possible. Try to share informational content which your customer like and share with their friends. Interact with your customers on social media platforms. If your customer asks you any query through social media try to solve it . You can also take a look at your competitor business pages and see the way they work for your competitor and try to implement something out of it.

Though Ecommerce is a difficult thing for start ups , you can overcome the competition with creative implementation of big data and social media.

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Top 5 Ecommerce Trends To Maximize Your Customer Traffic

Day by day ecommerce business is growing high and the retailers are finding new innovative ways to market their respective products online. There are many ecommerce trends you can follow which will be more innovative and customer-centric.

New Ecommerce Trends To Elevate Your Customer Traffic

1)Make use of Multichannel strategies

Customers are always looking forward to get more advanced user experiences. And one of the advanced and effective technique is the price comparison.

2)Make use of social sites

You should make complete usage of social sites as you are sure to get a big exposure through social sites. They are not only built to sell products but also you can post interesting content. This will definetely entertain your audience and they will not only come to check aboout your products but also for being entertained with your interesting contenr.

3)Make use of mobile marketing

According to recent research report mobile commerce also reached 40% of global sale. Hence you should mind to optimize your ecommerce site for mobile so that your audience will find it easier to book and browse your products from mobile.

4)Develop new features

Ecommerce sites are into new turns, hence you need to set yourself to match the trends such as you need to come up with plugins to make your site unique from others.

5)Personal Touch

You must prompt to give a personla touch to your customers by providing customized offers like loyalty schemes, coupons and wish list etc., This may increase user experience.

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How does Twitter boost your Ecommerce Business

twitter

 

We know the fact that Twitter almost has roughly 300 million active users. But still many of internet marketing activities or online business do not use this effective platform to enhance their online presence. Below given are the essential tips you can follow to grow your twitter followers for your Ecommerce business.

Implement Twitter Widgets on your website

If you Embed Twitter Widget in your website your website would be very interactive and it makes easier to share contents. Also You have several embed options provided by twitter such as Twitter Timeline, Tweet button, embedded tweets and twitter follow button.

Follow your customers

If a person becomes your customer by purchsing in your site you should try to follow them in all social media especially twitter . This might be another effective place to connect with your customer and build a strong bond with them.

Retweet Relevant content

If you find any relevant content in your niche you can retweet them in your Twitter timeline. So that you will be given appreciation and in turn your content will be retweeted and this might give you larger exposer.

Use Hash tags

Always use Hashtags for larger exposer. It will categorise your twwets according to your tweets. Limit the hash tags to three per tweet

 Enable Twitter Cards

Twitter cards will help you in adding photos, videos and many media experiences to your tweets and that might drive traffic to your website. There are different varieties of card including Website card and lead generation card and these cards will be used to drive traffic to your website. Twitter card is really a powerful feature and when it gets enabled in your website it shows additional information when your products was twweted by someone.

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Essential Techniques To Use Social Media For your Ecommerce Business

SocialMedia For Ecommerce

SocialMedia For Ecommerce

Any business need social media presence to survive online. In todays world most of the people prefers to buy things online rather than going for a shop. So starting a ecommerce store is a worthy business but just starting a store is not going to help you in getting many sales for you Instead, you should try focusing on branding your ecommerce site in many ways especially on social media. No business will be successful without social media presence . Whether you may be start up and may be already established one social media platfrom is very necessary for brand building further. There are certain tips to be followed while using social media to improve your ecommerce business.

Tips To Market Your Ecommerce Site On Social Media

Offer Valuable content to your Audience

Always make sure to provide valuable content to your audience. The content you are providing on your social media platform should provide value to your customers. Use social media effectively to convey the information about the products you offer in write ups and keep that short

Engaging Audience on Social Media

Engage with your prospects frequently in social media by giving necessary information. You should not sound like a strict corporate and instead be lively with your customers on social media platforms. If you do not engage your customers on social media then you will have only poor conversion ratio for your ecommerce site. You can share photos of your company, activities in your company, events you conducted etc.,

Follow Your Customers On Social Media

It is important to follow your prospects to build a business relationship with them. The people whom you are following is a professional then follow them in LinkedIn apart from facebook. In case if you get any reply then answer them their query.

Social Media Buttons On Your Website

If you provide valuable information in your website then your customer might share that to his social networks so make sure that you have implemented social sharing buttons in your website for easy sharing.

Use Video Sharing Sites(Youtube, Vimeo)

Video sharing sites play a major role in providing a branding to your business. So create an excellent video for your product and share that in top video sharing sites likes Youtube, Vimeo etc., Do a proper keyword research and Incoporate proper keywords and tags for your video to override search results.

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Killer Tips To Retain Your Customers Back For Your Ecommerce Site

Ecommerce Industry is seeing a vast growth nowadays. Many of them are starting a Ecommerce business. If you start a Ecommerce business you need to follow certain strategies to create more conversions and also you need to follow tricks to retain your customers back to your site. You can get contiued sucess only if you retain your customers and it is very easy to retain your customers than you think. Actually retaining your existing customers involves more benefit and it is a smart way to improve your Ecommerce business. Below are some of the killer tips you can follow to retain your customers back to your site

Customer Retention

How To Retain Your Existing Customer For your Ecommerce Site?

1) Awesome Customer Support

If you need to retain your customer then you must have a customer support team provisding excellent customer support to the customers. Customers might be having lot of issues regrading the product after they did the payment for a product and those issues can only be solved by customer support to satisfy the customer that he or she has reached the right place for the purchase of the product. Once if you employ a agent for handling customer queries then you must make sure that he or she is been well trained in all aspects of your product queries so that they can provide spontaneous reply to customer queries.

2) Loyalty Program

Introduce Loyalty program to your customers by introducing incentives for memeber signup. This may keep our customer thinking that we are caring them and they are important to us

3)Social Media Attention

Use social media sites like facebook, Twitter etc., to draw the attention of our customers. Make a brand page in those sites and keep your page updated for more info.

4) Newsletter Emails

Collect Email Address and send frequent emails explaining about offers and sales you are providing. This may help your customer to know about the offers so that they can make frequent purchases

5) Suprise your customers

You just need to suprise your customers with special gifts. You do not required to provide very expensive gifts rather just provide some simple gifts in special ocassions with some additional notes and this may give a personal touch.

The above said are really worthy tips to retain your customer in the competitive Ecommerce world. With implementing above strategies you are predisure to retain your customers.

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Innovative Ways To Drive More Conversion For Your Ecommerce Website

Each and every ecommerce enterpreneur’s main objective is to drive more conversions to their website. As Ecommerce industry is emerging drastically now there are some some necessary steps that should be taken care of in order to stand best out of the market and increase the convesrion rate. Below discussed are some of the steps that should be implemented to increase the conversion rate.

Increase Ecommece Conversion

Product Descriptions

You should always provide the customer with high quality images and genuine product description. A detailed product description does not only help the customer to decide about the product but also it is helpful for search engines. If at ll you desire your product to be appeared in search results then it is important to write a detail description about your product.

Product Reviews

Whenever a customer is likely to make a purchase of any product he might tend to see any reviews if that particular product has. Because the user reviews might encourage the customer to buy the product. If the review is very good and genuine then the customer obviuosly make a purchase of a particular product. So if you should always ask for your customer to write a review of any product he purchases and this will be useful for a new customer to decide about buying a product.

Trust Signals

Trust Signals is also an important factor in increasing the conversion rate of a product. If the customers landing on your page is new then Trust signals can definetely help them satisfied and make a purchase.

Relevant and Recommended Products

Use Relevant and Recommnded Product pages in a product puchase page can help you with cross selling of different products so that your sales level will get increased. If you properly place the relevant product images you can drive more sales to many products from a single customer.

Add to cart

Place your check out or Add to cart button cleverly. Make sure that you use large call to action buttons with eye catching colours .

Cocluding Words

The above tips are some of the important tricks that need to be followed for a ecommerce site in order to drive more conversions.

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5 Powerful Facts about Marketing your shopping cart

Ecommerce stores have been dramatically increasing nowadays and there are many good valuable reasons to have an ecommerce store. Some of the good reasons to have an ecommerce store is less cost, electricity, rent and employees. You can also update the changes for every minute of every day.

Your available time is longer and there is a posiblity to reach larget network of audience. One of the important way to reap benefits out of ecommerce site is to discover strong marketing strategies.

Best Strategies to market an Online Store

market your shopping cart

1)Try to Boost Search Engine Ratings

Most of the people search a product with the help of search engine . And for a particular product you are not only the one who is going to get listed in search engine result page . Your product might be far more superior than your competitors but that doesn’t matter if your page doesn’t get indexed at the top. Normally people will click the search results which appears on the top or first page sop try to boost up your SEO rankings. There are many SEO strategies that you might required to follow to get lot out of search engines. So follow the best methodology to maintain your search engine ranking and boost the same.

2)Set up a Blog and consistenly Blog

Setting up a blog and maintaining it consistently also improves your ranking in search results page as Google or any other search engines love the blog which gets continuous update. When you write a blog with original informative content then it has a lot of impact on internet marketing. A blog is a place to establish your brand to huge audience in a way you want. You can promote or advertise your product to target audience

3)Use the Power of Social Media

Social Media now occupies a vast place in all industries related to any niche. Especially for ecommerce store promoting your store through ecommerce is a necessary one. Try your hands on Facebook, Twitter, Googleplus and pinterest and try to het large number of likes,pins and tweets for your product or store. And moreover one of the secret way to succeed with Ecommerce store is to interact with people. Always try to respond people in social media sites like thanking them for their retweets, shares and likes. It may sparkle interest about your product or brand among your audience.

4)Market through your Email List

If you get a email of any target customer just use it for email branding. You might capture email adress through your newsletter subscription option or any other means. Make sure that you share only valuable information with your audience and do not send any unwanted mails.

5)Business Directory Listings

Apart from submitting your site with search engines you can also submit your site with business directories. You can also do business directory listings specialized in your niche. This might help you in establishing your brand or product to larger number of target audience in your niche. If at all you have any physical location you can also add that and show the same on maps.

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Essential Tips To Overcome Shopping Cart Problems

Nowadays the internet is flooded with millions of ecommerce sites. The competition for Ecommerce market is very heavy and only few sites are successful and other sites vanishes and this is due to poor performance of shopping cart. This is an exclusive blog post who are trying to look out for the tips to overcome shopping cart problems.

Essential Tips To Overcome Shopping Cart Problems

1)Lack of Professional Designer

Many try to design shopping cart on their own and there is nothing wrong in that. But the one designs the shopping cart must be expertise and knowledgeable. If not, it would affect the business.

Tips To Overcome the above poroblem

Hiring a professional designer and making him clear about the requirements will help us in constructing a good website with high quality and stunning designing layout.

2)Poor Navigation

Most of the ecommerce visitors encounter this problem. If you build a site then you need to concentrate more on building links to it . If the customer reach the site and if he/she not able to access the site properly then he will never again visit your website at any cause.

Tips To Overcome the above problem

When you design a design always look at the customer’s perception. Always put yourself in the customers shoes and look out what you need. This will be a great solution to design a shopping cart with simple and effective navigation.

3)Poor Checkout Facility

Poor checkout facility is also one of the problem faced by the majority of the websites. A poorly designed shopping cart page with long and surplus form fills will tempt the customer to close the page and try some other site which ahve simple checkout options.

Tips To Overcome the above problem

A simple checkout process will be an effective way. Make use of the extensions available in the market and try to implement the same in order to improve the checkout performance. A one step checkout page is the method practised widely in today’s technology and it has good returns.

 

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Secrets of Building A Successful Ecommerce Website

Inorder to make the Ecommerce site successful then it should be well designed with the help of a good designer by knowing the requirements of the client and fulfilling their requirements. In functionality wise the design should be very pleasant enriching visitors experience. The design should not only make the look good but also should make the visitor to opt from landing page to the check out page and complete the order.

Lets discuss about some of the effective tips to design a successful ecommerce website

Successful Ecommerce website

1. Make Use Of Images Wisely:

When a customers decide to purchase a product online then he or she cannot touch the product so the role of an image becomes crucial here. Do not use blurr images use superior quality images. Include images in different angles and this help the cutsomer to understand about the product in a better manner.

2. Clear Navigation:

Concentrate much on navigation tool. Always approach the creation of navigation tool from a customer point of view as they are the one who is going to navigate your website. Also you should have some filters that are needed to search for a specific category or product. Filters should be created in such a way that helps the customers to easily find the products they wish to buy.

3.Website Personality:

Give the website a niche personality by using defined colours, styles and patterns which is very unique. However functionality is more important than any other thing of the website. By adding unique colours and flavours to the font styles will give a stunning look for the website.

4.Effective Display of Variations:

If you have various number of products in multiple categories then display those variations very clearly. If a product has multiple colour combinations then include images for different combinations. A good designer can do this job more effectively by displaying such variations very effectively.

5.Clear Display of Information:

The information of the product should be clearly displayed . You should make your customers completely aware about the product what they are buying, abou the payment mode and about shipping and delivery. Always be transparent and honest with your customers so that you can have them throughout your life.

6.Check-out Designs:

Always try to keep the check out pages as simple and clutter free as much possible. Do not add more similar products on the page this may overwhelm your customers.

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