Google Analytics Guide For Ecommerce Business


Google Analytics is really a valuable tool to analyse the performance of your ecommerce site. You can measure and increase your sales volume using this excellent tool provided by google. It provides necessary informations such as your unique visitors, pageviews, your bounce rate etc., This post gives you complete insight on how to use google analytics for your ecommerce store.

Setting Up An Account In Google Analytics

1)Just go to google analytics and create an account

2)After signing click create a new account

3)Next step is to choose your website

4)Now you will given a tracking ID which you need to integrate that in your website

5)Click Save

Basic Reports

Google Analytics delivers numerous reports which can be sliced in many ways. Even the basic report delivers plenty of great informations which gives you lot of insights to look at.

Real Time Report

Real Time report gives you insight about what’s happening on your site in real time

Audience Report

Audience report gives you insight about how many visits and pageview you got for your site

Acquisition Report

Acquisition Report shows you the sources from where your visits come from

Behaviour Report

Behaviour report gives you insight about what your visitors doing on your site. You will get details about how many pageviews your webpages drive.

Conversions Report

This gives you details on sales and conversions

Ecommerce Metrics To Take Care

1)Ecommerce Conversion Rate

Ecommerce Conversion rate can be calculated as below

E-commerce conversion rate = (Total E-commerce Transcations/ Total Visits on a website)*100

2)Transaction Rate

Transaction Rate is the purchase order . You need to always keep track of unique transaction rate for your ecommerce products

3)Revenue Calculation

Your total revenue is calculated as

Total revenue = Total Product Revenue + Total Tax + Total shipping

4)Unique purchases

Unique purchase gives you insight on total number of unique purchases of a product

5)Product Revenue

Product revenue gives you report on total revenue generated from a product

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LinkedIn Tips To Promote Your Online Store

Do you know the fact that LinkedIn can be used to promote the online store. LinkedIn is not only a business community but also a powerful place where you can promote your online store. LinkedIn has nearly 100 million members and with this massive growth linkedIn helps you to promote your business and also your personal growth.

1)Create A Company Page

Create a company page for your business is ultimately necessary for your business. Whether you run a one man copany or a hundred man company you need to create a seperate page for your company. Company profile is a powerful source to find potential employees and clients.

2)Build Your Business Connections

The success of an online store depends on getting more customers to your online store. Moreover the sucess not only depends on getting more customers to your website but also it depends on getting more connections and networks. This way Linkedin can help you in getting more connections and networks.

3)Keep Your Profile up to date

You need to keep your profile up to date so that you can build a trust among your customers.

4)Show your expertise in QA section

LinkedIn have a QA section too where you can showcase your expertise. The QA section will be very lively and helpful you can post if you have any questions and also you can answer any questions if you know any.

5)Product Promotion

LinkedIn allows you to promote your product too and it is the best place to promote your product. But you should not over do product promotions as too much product promotions will not very much helpful in engaging your customers. You should concentrate on promoting useful and valuable information to your followers and your connections.

6)Showcase pages

LinkedIn also has the option to promote your targeted content through showcase pages. You can make use of this excellent feature to promote specific products of your online store. Showcase pages helps you to get more exposure for your business and thereby getting more connections and networks.

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Ultimate Tips To Succeed In Email Marketing

After entering into ecommerce business you need to undergo lot of strategies to do a prominent ecommerce business online. It is a great asset for all ecommerce business as email is the vital medium of communication with customers to let them know about product , offers and manymore. Below are some of the quick tips for Ecommerce Email marketing success in ecommerce business

Segment your customers based on purchase list

Powerful startegy to succeed in email marketing is segment your customers based on the purchase history. You can also target particular segment of demographics to increase conversion rate and customer engagement.

Add Links and Calls to Action

You must always include call to action and links in your email. If you share any content make sure that you link that page with read more text. This tips will definetely increase customer engagements.

Track click through rates

You must also monitor your customer engagements and click through rates . You must analyse the percentage of customers opens your email and click the links. This tips helps you to identify which of your email got the most clicks so that you can make sure what engages your customer the most.

Include special offers and news

You should be very creative in sending your email campaigns. You should include tips for your product , your product photos and special offers and discounts. Do not ever make your email content as a sales pitch.

Don’t ever overwhelm your customers

The common mistake which should be avoided in email marketing campaigns is you should not send too many messages to your customers. If you send too many messages your customers will not respond or will not engage to your content or there is also a chance that they might unsubscribe from your mailing list.

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How To start a Shopping campaign in Adwords For Your Ecommerce Site

If you start a ecommerce business you need to invest lot of time to make your site successful. You not only need to invest time but also some money in marketing. The best investment you can do to improve your ROI is with Google Adwords. Google previously gave the advantage of PLA campaigns(Product Listing Ads) and it is now been replaced by Shopping campaigns. There are many advanced features to manage your campaigns.

Features of shopping campiagn

Below are the latest features of Adwords shopping campaign

  • Options Availablity: You can find many new options to create your campaigns from scratch or you can also use your any one of your regular product listing campaign to make your product targets, negative keywords and your content consistent.
  • Bid Simulator: Bid simulator is a tool which helps you to estimate how bid changes affects your clicks and impressions
  • Advance Retailers: If some advertiser wish to create multiple ad groups it is certainly possible with shopping cart campaigns.
  • You Can Use Custom Lables If you use shopping campaigns you have the option of using custom labels instead of Adwords labels. You can create upto 5 custom labels for your cmapaigns. You can also use bulk upload.

Set Up Your Shopping Campaigns in Easy Steps

Create a New Campaign

It is very simple to create shopping campaign. Just go to your adwords account and choose the type as shopping campaign. If you have multiple merchgant accounts you have to select merchant ID.

Create New Adgroup

After creating shopping campaign it is important to set Ad group. Always choose the option to use one adgroup and divide your products into multiple product groups depending on brands, product Ids , custom labels etc.,

Optimize Your Campaign Structure

You optimise your campaign based on the products by dividing and structuring your products.

Erase Unprofitable Products

Analyse your product performance and delete all your unprofitable products

Add Negative Keywords

You should also need to add negative keywords for each ad group separately.

Schedule Your Ads

Track your ad performance and schedule your ads accordingly.

Track necessary changes you make

Track the changes you make frequently. Increasing your bids does not increase your conversions and decreasing your bids does not decrease your conversions. Always make the habit of comparing your data and analyse the things accordingly.


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Powerful Link Building Tips For Ecommerce Website

Building Links for your Ecommerce site is bit tough comparing to normal site. This is because nobody will like to link to the page which is full of products . But you can follow some effective practical tips to build links for your ecommerce site.

Step 1 :

Develop you Ecommerce site in such a way it is looking good and free from ads. Each product present in your page would lead a dedicated product page. Website design should be very appealing to the users. You should take extra care on the navigation part, sign up and register options etc.

Step 2:

Try building link to your site from various sites . You can just make use of some backlink checking tool and analyse the backlinks of your competitors and try to get the backlinks from domain from where they are been linked. This method will definetely work out.

Step 3:

You should concentrate on building domain authority by building more backlinkd from root domain. For increasing domain authority you can consider doing directory submissions and guest blogging.

Step 4:

Make use of Google analytics and determine your top performance pages and make them mire content rich so that they bring you out more sales.

Step 5:

Focus on Images and try to upload high definition images with zoom in and out effect.

Step 6:

Try updating your website with frequent informative and well researched contents. Make a habit of relkeasing fresh content thrice a week to your website.

Step 7:

Also have a habit of analysing about your competitor and practise the linkbuiling model they use.

Step 8:

Run a contest always running a contest can bring you more traffic . More traffic will result in more conversions.

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Top Three Best Video Hosting Services For Your Ecommerce Business


When you decide to start a eCommerce store then video marketing is also a inevitable criteria you should look after without fail. There are plenty of video hosting options you can make use of depending on the cost and ease of use. These hosting service does not only provide you with the option for hosting your videos but also gives you potion to edit your videos using different innovative tools. Below discussed are the main video hosting platform for hosting your videos.


Youtube is the largest video hosting option which is been reached by billions of unique visitors every month. Youtube reported that it has seen a repeated upload of every 100 videos for every minute. The positive side of youtube is that it is free to join. Another important benefit is it attracts billions of global visitors. So most of the companies have their youtube channel for promoting their videos. Also it gives option to edit your videos using different editing tool. So youtube is the poerful video hosting paltform to promote your videos for your business.


Vimeo is also a upcoming video hosting site but that is not as popular as youtube. But still you can consider that for hosting your videos as that is also gaining popularity now. A pro account gives you access to unlimited high end videos and also gives you access to tutorial videos on producing well effective videos for your business.


Dailymotion is also one of the video hosting site wherein users can share, upload videos by searching tags and channels. If you plan to upload your videos to dailymotion then you should keep on mind that it should not exceed more than 60 mts and its limit is 2GB. Dailymotion can be good competitor for youtube.

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Ecommerce Marketing To Do List To Showcase Your Ecommerce Business

You should always have a well planned marketing strategy to do a effective ecommerce business. Especially if you are a startup company you definetely needs certain important criteria that has to followed year after year to do a prominent online business.

Content Marketing

Have a good practise of doing content marketing. Create an entertaining content that attracts your visitor . If you keep on engaging your customers with informative content then they will become a loyal customer. You can analyse your content marketing strategy by keeping an eye on which article is diving you more traffic. Just test your result with similar content and check even that is sucessful.

Email Campaigns

A well planned email campaigns helps you to nurture the relationship with the customer. If a prospectus or a customer registers in your site then your email campaign should start with a series of welcoming them and expressing your thanks for the subscription. After than you can send informative articles, promotions and offers and turn all customers into prospectus.

Social Media Campaigns

If you start doping ecommerce business then social media campaigns cannot be neglected. Especially facebook is the majority source attracting more visitors to an ecommerce site. Also try proimoting in all social media channels like googleplus, twitter, linkedin,pinterest,instagram etc.,

Video Marketing

Product videos definetely have a positive impact on ecommerce market. If you produce more product videos then you will defintely see an improvement in the conversion rate.


Try to include a personalisation startegy and this may include various techniques like calling the cuatomer by name, sending a wish to them for birthdays etc., Personalization is something that you need to find out something like you need to get closer to customers.

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Top Tricks To Optimize Your Ecommerce Webstore To Drive More Sales

How to get more sales for your ecommerce siteEcommerce business is the most popular business model and attracting many people towards it as it is very convenient to browse all the required things which we need to buy online at the comfort of your home. Actually there are certain things you need to look after to optimize your website so that you end up with driving more sales for your Ecommerce store.

How To Optimize Your Ecommerce Website to get more sales?

Do A Frequent Testing For Your Site

You have to execute a powerful plan to ensure that your site can handle heavy traffic as the ecommerce shopping site tend to get lot of shopping traffic.

Test Your Content

You need to ensure that you have a proper content without any duplications, broken links, copied content or picture etc.,

Test the loading Time of Images

You need to ensure that Images in your site do not consume more time to load as the slow loading page might drive customers away.

Test how much traffic it can support

You should frequently test the capacity of your website or hosting ensuring how much traffiic can it support.

Test Your Network Service Provider Performance

You can compare your network service provider with other network to test the performance of your network.

Provide Live customer support

If you desire to increase your sales then you need to provide a excellent live customer support. It will be better if you provide 24/7 support.

Cross-sell your products throughout site

Cross-sales is one of the effective strategy to increase the sales for your ecommerce store. Suppose if you are selling the mobile you can also show related products in the sales page such as headphones, mobile pouch and other realted accessories what a mobile requires. Through this you can increase your sales volume.

Make sure that you have a effective search function

You should also make sure that your site has very effective search function by accomdating common misspellings and search terms.

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Steps To Undertake After Launching Your New Ecommerce Business

After starting an ecommerce website there are certain steps you need to look after to bring out sales for your ecommerce site. Actually there are many ways you can follow to bring out more sales for your ecommerce store. This post consists of fabulous ideas you can follow to progress your online business.

1)Create Killer Content

Always content marketing has a huge potential. Produce a killer content which is very much interesting and people search for so that your article can drive huge traffic . Also keep social sharing buttons in your website so that your readers can easily share content in their networks .This startegy gives you massive traffic . You can set upa schedule like releasing articles in your blog threee times every week. You can also market your content through podcasts and also consider doing video promotions.The important aspect you require in content marketing is to be consistent. You should also make sure that the published content should be of high quality and worthy to share.

2)Build a Social Following

Social Marketing and content marketing goes hand in hand. First you should manage to get more followers in your social profile. You manage to get decent amount of facebook fans, twitter followers , pinterest followers , stumbleupon followers etc., After that you can share your mindblowing content to all your networks. You followers are the sparklers who are going to ignite your content to the world. If one people share your content in his/her social profile then by seeing that some others in their profile might share your information if they find your content useful. This is how things go viral. So, building a decent amount of social following is very important in helping you to take things go viral.

3)Network with other people in your Niche

You can also consider about networking with other people in your niche. Building a network with other people in your niche will produce a powerful impact among people. For this, you can consider doing following their facebook fan pages, follow them twitter and pinterest and try several other steps to network with them. You can also leave a thorough and meaningful comments on other blogs. This will definetely induce a good impact on your business.

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How does Social Share Buttons Help in Ecommerce Conversions

Ecommerce industry is witnessing massive growth and it is very difficult to find a ecommerce website which lacks social sharing buttons especially facebook,Twitter, pinterest and other necessary social sharing buttons. It is a known fact that most of the ecommerce site users must atleast be a member of one social media so adding a social sharing button to your site is a significant factor.

You should take proper care in implementing these social share buttons to your site else these social share button also serve to be a distraction factor. You can do a A/B testing in implementing the social share buttons.

A recenty study shows a reverse fact a website had seen 10% more coversion rate after removing social share buttons from its page. So it is mandatory to do a A/B testing and find out which works for you

How to perfectly use social share buttons

Do not use bigger social share buttons

Always try to use small social share rather than using big social share button as bigger social share button sometimes will be more distraction

Use A/B Split testing

You can test implementing social share buttons in different places and you can analyse which works best for you.

Use reverse social media button

You can use social sharing buttons after the sale and this will encourage more shares across social sharing platforms.

Do not use button with counters

Avoid using button that count your shares unless you are sure that you get decent amount of shares

Give Priority to sales rather than social

You should never ever use social sharing buttons as a distraction factor which takes a prospectus away from the sale

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