5 Powerful Facts about Marketing your shopping cart

Ecommerce stores have been dramatically increasing nowadays and there are many good valuable reasons to have an ecommerce store. Some of the good reasons to have an ecommerce store is less cost, electricity, rent and employees. You can also update the changes for every minute of every day.

Your available time is longer and there is a posiblity to reach larget network of audience. One of the important way to reap benefits out of ecommerce site is to discover strong marketing strategies.

Best Strategies to market an Online Store

market your shopping cart

1)Try to Boost Search Engine Ratings

Most of the people search a product with the help of search engine . And for a particular product you are not only the one who is going to get listed in search engine result page . Your product might be far more superior than your competitors but that doesn’t matter if your page doesn’t get indexed at the top. Normally people will click the search results which appears on the top or first page sop try to boost up your SEO rankings. There are many SEO strategies that you might required to follow to get lot out of search engines. So follow the best methodology to maintain your search engine ranking and boost the same.

2)Set up a Blog and consistenly Blog

Setting up a blog and maintaining it consistently also improves your ranking in search results page as Google or any other search engines love the blog which gets continuous update. When you write a blog with original informative content then it has a lot of impact on internet marketing. A blog is a place to establish your brand to huge audience in a way you want. You can promote or advertise your product to target audience

3)Use the Power of Social Media

Social Media now occupies a vast place in all industries related to any niche. Especially for ecommerce store promoting your store through ecommerce is a necessary one. Try your hands on Facebook, Twitter, Googleplus and pinterest and try to het large number of likes,pins and tweets for your product or store. And moreover one of the secret way to succeed with Ecommerce store is to interact with people. Always try to respond people in social media sites like thanking them for their retweets, shares and likes. It may sparkle interest about your product or brand among your audience.

4)Market through your Email List

If you get a email of any target customer just use it for email branding. You might capture email adress through your newsletter subscription option or any other means. Make sure that you share only valuable information with your audience and do not send any unwanted mails.

5)Business Directory Listings

Apart from submitting your site with search engines you can also submit your site with business directories. You can also do business directory listings specialized in your niche. This might help you in establishing your brand or product to larger number of target audience in your niche. If at all you have any physical location you can also add that and show the same on maps.

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Essential Tips To Overcome Shopping Cart Problems

Nowadays the internet is flooded with millions of ecommerce sites. The competition for Ecommerce market is very heavy and only few sites are successful and other sites vanishes and this is due to poor performance of shopping cart. This is an exclusive blog post who are trying to look out for the tips to overcome shopping cart problems.

Essential Tips To Overcome Shopping Cart Problems

1)Lack of Professional Designer

Many try to design shopping cart on their own and there is nothing wrong in that. But the one designs the shopping cart must be expertise and knowledgeable. If not, it would affect the business.

Tips To Overcome the above poroblem

Hiring a professional designer and making him clear about the requirements will help us in constructing a good website with high quality and stunning designing layout.

2)Poor Navigation

Most of the ecommerce visitors encounter this problem. If you build a site then you need to concentrate more on building links to it . If the customer reach the site and if he/she not able to access the site properly then he will never again visit your website at any cause.

Tips To Overcome the above problem

When you design a design always look at the customer’s perception. Always put yourself in the customers shoes and look out what you need. This will be a great solution to design a shopping cart with simple and effective navigation.

3)Poor Checkout Facility

Poor checkout facility is also one of the problem faced by the majority of the websites. A poorly designed shopping cart page with long and surplus form fills will tempt the customer to close the page and try some other site which ahve simple checkout options.

Tips To Overcome the above problem

A simple checkout process will be an effective way. Make use of the extensions available in the market and try to implement the same in order to improve the checkout performance. A one step checkout page is the method practised widely in today’s technology and it has good returns.

 

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Secrets of Building A Successful Ecommerce Website

Inorder to make the Ecommerce site successful then it should be well designed with the help of a good designer by knowing the requirements of the client and fulfilling their requirements. In functionality wise the design should be very pleasant enriching visitors experience. The design should not only make the look good but also should make the visitor to opt from landing page to the check out page and complete the order.

Lets discuss about some of the effective tips to design a successful ecommerce website

Successful Ecommerce website

1. Make Use Of Images Wisely:

When a customers decide to purchase a product online then he or she cannot touch the product so the role of an image becomes crucial here. Do not use blurr images use superior quality images. Include images in different angles and this help the cutsomer to understand about the product in a better manner.

2. Clear Navigation:

Concentrate much on navigation tool. Always approach the creation of navigation tool from a customer point of view as they are the one who is going to navigate your website. Also you should have some filters that are needed to search for a specific category or product. Filters should be created in such a way that helps the customers to easily find the products they wish to buy.

3.Website Personality:

Give the website a niche personality by using defined colours, styles and patterns which is very unique. However functionality is more important than any other thing of the website. By adding unique colours and flavours to the font styles will give a stunning look for the website.

4.Effective Display of Variations:

If you have various number of products in multiple categories then display those variations very clearly. If a product has multiple colour combinations then include images for different combinations. A good designer can do this job more effectively by displaying such variations very effectively.

5.Clear Display of Information:

The information of the product should be clearly displayed . You should make your customers completely aware about the product what they are buying, abou the payment mode and about shipping and delivery. Always be transparent and honest with your customers so that you can have them throughout your life.

6.Check-out Designs:

Always try to keep the check out pages as simple and clutter free as much possible. Do not add more similar products on the page this may overwhelm your customers.

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Importance of an App In Boosting Your Ecommerce Business

In Todays Trend mostly all of the websites are building apps to improve their business. The same trend applicable to Ecommerce Business too. Actually there are lot of benefits if you have your own app for your Ecommerce business. If at all you need to maintain your brand recognization and retain your loyal customers then there is no option other competing in this online world.

Your App is Your Business Remainder

Your app acts as an ambassador of your business once if it is installed onto a mobile device. The App makes the customer to feel comfortable and purchase the products whenever he needs. If you have an App for your business and if the customer have it handy then he or she simply opne your App and buy without even a second thought.

App is a recognization of your Brand which is installed in your Mobile

Whenever a user search for other Apps in their Mobile then they get to know about your app too so it creates a brand awareness among your users. They frequently gets exposure to your App so your gets registered in your customer’s mind.

App makes the work easier for your customer rather than searching online

App definetely makes the work easy for the user becoz when a customer were to look after your products through online then there is a chance that she or she would be exposed to your competitors too. But with the help of app there is no chance that your customers would likely to be exposed to your competitors. So, that they can easily make a purchase with your app.

Dynamic presence of your product

Rather than a browser an App has more potential. With the help of an App you can show product demonstrations and product videos. You can evn add livestream to your App to update prices and offers on the app.

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Leading Tactics To Increase Ecommerce Conversion Rate

If you enter into Ecommerce world you cannot just do business just like that as Ecommerce is a toughest and very competitive nowadays. You should highly concentrate on engaging visitors and converting visitors to customers. Below are some of the leading startegies to get more conversion rate to your ecommerce business.

If you have a poorly optimized page then it will drive away visitors and thereby the money you invested in lead generation will be a total waste. Also, a poor performing landing page will have an impact of search engine ranking in long run.

Ecommerce Conversion Rates

Best Possible Ways To Increase Ecommerce Conversion Rates

Amazing Product Copy:

Writing good and effective product description matters a lot. Make a product description in such a way that it should give buyers enough information so that they can decide that it is the right product what they are looking for by themself.

Quality Product Images:

Post a clear picture of your product. Showcase the product Images in different angles with zoom-in effect. One of the effective tip for ecommerce conversion rate is posting high quality photos. People do not buy anything without seeing the image so you need to make the images alive in your ecommerce site with excellent graphics and photography.

Product Videos:

Still Images are good for ecommerce conversion, video is the future. If you had not done any product videos yet then its time for you to do one. It really makes a difference.

Call To Action Buttons:

Call To Action Buttons means a lot for Ecommerce conversion. While integrating call to action buttons just give importance to their colour, position and size .Make sure that the call to action buttons are user friendly and avoid placing multiple call to action buttons causing confusion to uers.

Currency:

One of the important way to increase conversion rate is to show currency based on the user’s origin. Many sites have this option giving a personalised experience to the user.

Final Words

By Following the above tactics you can see some improvements in the conversion rate of your ecommerce site.

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E-commerce Solutions and its Significant aspects

One of the efficient way to put your services and products online is E-commerce. If you lack sound knowledge in web development then you can get help from shopping cart solutions like uniecommerce.com and get ready to run your business online. And also you must be very wise and careful while choosing ecommerce solutions for your business as there are many important aspects you should mandatarily look for when selecting a ecommerce solution and have listed below the same.

E-Commerce-Solutions

Website builder is the first and foremost thing which you have to look at when selecting a E-commerce solution for the security reasons. Whenever you purchase a Ecommerce solution then just keep in mind that you need to get a guarantee from your Ecommerce Solution provider that your customer’s safety is guaranteed.

Also majority of the Ecommerce solution comes with packaged SEO solutions.The Integrated SEO techniques in your Ecommerce solutions rightly get along with the major search engines and help your webpages to get high search engine rankings. You can also use dedicated SEO team to enhance your search engine visiblity.

Last thing you need to look for is social networking solutions. If at all your ecommerce solutions have social networking solutions enabled then you users can share information more easily with their friends and relatives if you have any special promotion or offer. This definetely helps you to boost your business.

There are different types of Ecommerce solutions available. Its up to you to choose the right one keeping your needs and business model in mind.

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“Uni-eMerchant” – A Perfect Multivendor shopping cart software for your business

Today Ecommerce world is emerging top the sky. And Multi vendor shopping cart software is the one which everyone is opting for to run their own marketplace.

 

Multivendor shopping cart software:

Are you wondering what is meant by multivendor shopping cart?

A Multivendor shopping cart software helps to run a marketplace with multiple vendors wherein multiple vendors can sign in and sell their own products. The impressive feature of this software is the(that) shoppers can buy any products easily from any number of vendors simultaneously. Here the website admin has full control over vendors and the products that the vendors are selling. Our product “Uni-eMerchant” is one such Multivendor shopping cart software which is best selling in the market now.

Uniemerchant will dramatically change your online shopping store into powerful, robust and feature rich online shopping mall.It allows multiple merchants to link their products, deals and independant auctions through a centralised platform.Each merchant has their own login credentials to manage their product, deal, auction, sale, delivery and payment. Shoppers or customers gets equally benefited as they have individual login access to perform chekouts from multiple merchant in a single purchase.

The benefit the webmaster is going to get out of this is the ravishing commision ratio from each product, deals and auction. Search Engine optimized website helps you to market your ecommerce platform.Mobile application to improve shoppers experience, shoppers engagement, shoppers review and feedback, social sharing tools and lot more.We can definetely help you even you are not tech savy. We will help you with hostings, server maintenance, software customization and other technical support on your behalf at a small monthly payment.

We will help you to attain your desire of becoming a ecommerce gaint like amazon and ebay in no time.You will definetely get all the above features with 100% source code at a one time fee with free installation. In addition you will aslo get professional support.

You can get 3 ways of benefit with uniecommerce

1)Increased product sale for vendors

2)Increased choices of products for vendors(buyers)

3)You get stunning profit ratio automatically

Uniemerchant is the best selling multimerchant ecommerce software as it rightly satisfies the featuristic needs of ecommerce. Unimerchant helps you to build your mutimerchant ecommerce business today.

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How to Manage Your Ecommerce Site Speed

Holiday shopping is just falling in few weeks and it is high time for you to prepare your ecommerce site to withstand the traffic. If your site is slow to download then it may result in losing the valuable customers. Also, the page downloading time is one of the key factor that is considered for search engine rankings.

 

Study reveals that

  • 73% of mobile internet users say that they have encountered a website that was too slow to download
  • 51% say that they have encountered a website that crashed, froze, or received an error
  • 48% say that they have encountered a website that had formatting which made it difficult to read
  • 45% say that they have encountered a website that did not function as expected
  • 47% of consumers expect a webpage to load in 2 seconds or less
  • 40% abandon a website that takes more than 3 seconds to load

 

The failure of a site to load properly can affect the satisfaction level of the customers. A one second delay decreases customer satisfaction by about 16%. Also, the customer may spread the news of site loading failure to others which will cause ill effect for the ecommerce site reputation. About 44% of online shoppers will tell their friends about a bad experience online.

 

With ever increasing broadband speed and 4G mobile web connection, customers demand quick loading and browsing. Customers are not ready to wait more than 3-4 seconds. Therefore some of the tips to manage the speed of the site downloading are discussed below which may be useful to make your ecommerce site to be competitive.

 

1. Know the speed

It is essential to know the speed at which a website gets downloaded. There are many interesting tools like Google PageSpeed Insights, Yahoo’s YSlow etc., which can be useful to determine the speed of the site. Understanding the speed can help to take the necessary action.

 

2. Reduce HTTP requests

The HTTP requests occur when files like style sheets, images, and Javascript are to be requested from the server. Hence the server has to send the file back to the browser to load which takes time. In order to reduce these HTTP requests, sytlesheets can be combined. Elements, pictures, and scripts can be reused to avoid the browser to make a call.

 

3. Compress and scale image

Most of the images are too large that it takes time to load. Compressing the image with good quality can considerably speed up the site loading. The images should be scaled to fit in the required size avoiding resizing of images by server to fit on mobile screen, desktop etc.

 

4. CDN and hosting provider

If you host your websites on west coast while most of the users are in east coast, then considering a hosting provider proximal to the user is a wise thought. CDN or Content Delivery Network places the website files on server in many locations throughout the world such that files can be loaded from the nearest server to the customer.

 

5. Managing Javascript loading

Loading Javascript is relatively slower. Hence it is wise to call for the loading of CSS at top of HTML page and Javascript at the end such that it gets few milliseconds more to load complex scripts. This arrangement allows the user to view what he wants to view with priority.

 

6. Minification

The unnecessary characters or extra spaces and elements that are added in the webpage can be removed to reduce the file size. CSS can be minified using the site http://cssminifier.com/ and Javascript can be minified using http://javascript-minifier.com. All-in-one minifier is available with Google https://code.google.com/p/minify/.

 

7. Cache common files

Some of the elements on the site may be repeated or remain constant from page to page. Such elements can be cached by adding extra code to your site’s .htaccess file. The file name and type should be mentioned in the code along with how long the code should be cached.

 

8. DNS lookup

Domain Name System (DNS) also affects the speed of the site. For example, before a browser loads the site, it looks up the corresponding domain in DNS server. If there are embedded YouTube videos, a Twitter feed etc., which has to be obtained from external resources then it may slow down the page loading. Therefore external resources should be minimized.

 

9. PHP Accelerator

The PHP accelerators like Alternative PHP Cache (APC), XCache etc increase the speed of PHP application.

 

10. Avoid redirect

Each redirect triggers an HTTP request, so think if you really need a redirect. More than one redirect to reach a given resource should be avoided. It is recommend to use server side redirects when compared to client side redirects.

 

11. Broken links

Broken link is a hyperlink to a webpage that does not exist. It is a waste of time to load the page. Broken links can be detected using W3C’s link checker, Broken link checker for WordPress etc.

 

 

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Avoiding a Bad Experience with Mobile Commerce

Over 1.2 billion users are accessing the shopping cart through mobile devices like smartphones, tablets etc. 63% of people are expected to do shopping using their mobile phone over the next couple of years. This has made it evident that mobile optimization is essential for the ecommerce business. Mobile responsive designs and mobile optimization has become the trend of future ecommerce. ABI research predicts that globally $119 billion goods and services will be purchased via mobile phones in 2015. Though this represents only 8% of total ecommerce market, it has revolutionary impacts on retail industry.

 

The fact remains that 30% of mobile shoppers abandon a transaction if the experience is not optimized for mobile. 41% mobile users have turned to competitor’s website after a bad mobile experience. 57% of users are not ready to recommend the business that has poorly designed mobile site. This shows the amount of importance given for the mobile site.

 

The loading time also influence the customers either to continue with the mobile site or get deviated to another provider. Facts shows that for every 100 milliseconds increase in load time decreases sales by 1%. Around 57% of mobile consumers will abandon your site if they have to wait 3 seconds for a page to download. Therefore the mobile site should be designed and managed properly for best performance.

 

Some of the factors to consider while developing mobile responsive website in order to avoid the bad experience for the customers are discussed below.

 

Watch local SEO

Local results derived for the particular search on the mobile has lots of impact on the business. The results should be very much related to the business as well as located near by the customer place. SEO or search engine optimization must be done for the particular mobile site such that good search results pop up in the search engine like Google.

 

Near Field Communication (NFC)

It is possible for the mobile commerce to adapt to NFC. Customized or targeted messages can be sent to the customer mobile when he enters into the NFC circle. Customers can be greeted when they enter the targeted region. Offers and promotions can be popped on the mobile which keeps the customer to be loyal to the organization.

 

Barcode scanning

The goods for sale can be identified with barcode while billing and can be scanned for easy billing. Introducing this feature increases the rate at which the customers are served. The mobile platform supports the bar code scanning with its camera.

 

Mobile payments

In order to avoid the customer’s difficulties with payment mode, different kinds of payments methods like Paypal or credit card can be supported by the mobile device which makes the mobile commerce to be user friendly.

 

Email marketing via mobile

Study reveals that more than 52% of 18-34 year olds have clicked through to a website from mobile email. This shows the importance of designing mobile responsive emails that fit into the mobile screen. The landing page should be optimized.

 

Flat responsive design

Mobiles have become the primary source for the customers to search their need for ecommerce such as buying and selling of goods. The strategy of mobile commerce has increased the demand for the flat design of site such that it is more flexible to shrink or re-arrange the items such that it is clearly visible on the different sizes of small screens of mobile.

 

Preference to Responsive design

People tend to shift towards mobile responsive website design rather than opting a app which takes time to locate the app in the appstore and then download it to install. On the other hand, responsive designs is simple and easy to use instantly by opening the link which makes its preferable for users.

 

Innovative UX

The customers can be kept engaged with the site only with user friendly UX and friendly interface. In order to avoid customer frustrations, the site design should be given priority. It should be given importance in order to avoid bad experience of the customers with poorly designed UX

 

4G

The customer experience is enhanced only with the speed at which one can connect with the internet. It is favorable to connect with the customers at super fast time with minimal load time.

 

Conclusion

The responsive design has made it possible for anyone to shop at their comfort using the smartphones or tablets. All the data that are discussed above must be considered in order to build an error-free mobile responsive site. The customers may be provided with enhanced experience by implementing the above features effectively.

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Factors that Influence in Choosing Ecommerce Solution

When we talk about the ecommerce websites we also look into the design of the ecommerce solution which plays a key role in exhibiting the ecommerce site with enhanced outlooks and appearance that attracts the crowd.

Functional readymade ecommerce solution with inbuilt features has now become the latest trend in the market to build an ecommerce site quickly and cost effectively. Ecommerce site such as Amazon have developed the business model which brings lots of traffic and sales to the site. This has established the necessity of good designs for the ecommerce site to keep the customers engaged with the site with beautiful designs.

Some of the features that one should lookout while looking out for selecting ecommerce solution are discussed below.

Standard platform

There are plenty of ecommerce platform in the market such as Magento, Oscommerce, Opencart, Prestashop etc. Choosing the right platform for the specified industry is highly essential. One should look out for affordable platform. Choosing inexpensive or free software may not give you fruitful results all the time. Free software may have limited functionalities, therefore instead of spending extra on the free platform one can choose the platform that provides more functionalities at less cost.

OS support

The ecommerce platform should be selected in such a way that they support multiple operating system such as Windows, Linux, Mac etc such that site performance is enhanced. The platform should be flexible to support any future changes or inclusion

Reliable

Since there may be plenty of users on the site engaged in shopping, the ecommerce site should be reliable such that it does not crash down. One should choose the best ecommerce solution which has previous history of reliability.

Supporting features

The ecommerce solution must have user friendly GUI with easy check out and payment methods. These are one of the primary requirement that should be available with the platform. One page check out is most preferred by the customers.

Advantage of open source

Being an open source, the development cost is greatly reduced as one need not develop the application from the scratch. Ready-to-use modules such as product catalog, shopping cart etc can be customized as per the requirement which makes the solution to be user friendly. Best add on modules, features, plug-ins etc can be included as per requirement.

Select appropriate platform

Each ecommerce platform such as Magento, Oscommerce etc have their own advantage and disadvantage. For example, Magento is a feature rich package but may be little expensive . Virtuemart requires less technical skills but does not support advanced functionalities. Oscommerce provides best customization and multiple language support but does not have regular updates. Therefore, one should select the platform based on the requirement.

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