Top Tips To Optimize Your Product Pages To Increase Conversions

product page conversion


Whatever business if anyone starts the main Motto will be of making profits with that. The same applies to Ecommerce business also. You need to get lot of sales conversions in your Ecommerce business website to achieve sucess. So your product page plays a vital role in making more conversions for your business. So you need to concentrate more on your product page by optimizing it well. There are many factors involved in optimizing your product page. Let us discuss those factors one after other on optimizing your product page to end up with more number of conversions.

Strategies To Optimize Your Product Pages To Increase Conversions


1)Use High Quality Images

We should always keep in mind that whenever a user lands on any shopping site he or she cannot touch and feel the product. So, obviously they might have a bit of uncomfortablity to buy the product online. Its your duty to make them feel comfortable to buy in your site by posting high quality images in different angles. Keep yourself in the customers perception and post the images in all the angles with zoom effect.


2) Optimize Your Images

Apart from adding high quality videos you should also need to optimize your Images well to rank them on search engines. Add necessary tags to your Images such as “ALT” Tag and “Title” Tag as Image optimization plays a key role in SEO perception.


3) Product Descriptions

You should make sure that you also include product descriptions without fail. Products with proper descriptions and review stands out from the crowd in search engine results page. Whenever you add a product description you maje sure that you only add unique product decription and not the duplicate one. If you add duplicate descriptions the your site might get deindexed from search results page.


4) Call To Actions

You should also incorporate necessary “Call To Actions” in your product page for more conversions. Include “buy now” button corresponding to your Image so that the customet can make an easy access.


5) Add Videos To Your Product Pages

Finally, Videos also play a necessary role in making more conversions. Videos helps to reduce your bounce rate by allowing your customer to stay long in your site. Also, a customer can highly satisfied with your product by watching your video. Definetely, videos has the power to enrich your site.


You can upload your video in your product page itself. Apart from upoading video in product pages you can also upload your videos in many video hosting sites like youtube, vimeo etc. Follow some video marketing startegies and you are sure to get more conversions through your product videos.

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Things To Avoid In Setting Up An Ecommerce Site


As we are running in the competitive era , increasing your profit by growing your business requires a lot of work and well planning strategy. You need to look up the following factors which you have to avoid compulsarily when setting up an ecommerce store.

1)Avoid complicated checkout process

You should definitely avoid complicated checkout process as many customers will definitely avoid the checkout process which is very complicated. In addition, you should not ask too many information which your customers will not like , make sure that you ask only necessary information.

2)Avoid using Bad Payment Gateway

Use a reliabe Payment gateway which is very secure and verified

3)Dont overload with information

Always make sure that site is very simple without too many designs

4)Lack of Product Information

Use Product description without fail. Use unique product description and ensure that you add necesaary details in the product information.

5)Lack of Return Policies

Your site should have proper return policies as your customers could not be able to feel the products in hand. It is mantory to have the return policy.

6)Lack of securing your site

You must definetely secure your site by buying a SSL certificate as you will be capturing your customers details directly in your site.

7)Lack of products on home page

Your home page is the index of your sales. Make sure that your home page consists of lot of products as this is the page which is first seen by your visitor. Promote the top offers and top selling products in the home page.

8)Slow loading

Normally Ecommerce sites consists of lot of products so it does contain heavy files to load but inspite of this you must ensure that your site loads very fast. Slow loading sites will always be an negative impact in driving sales.

9)Not doing proper SEO

SEO is very important to gain search engine rankings. Make sure that your site ranks for multiple keywords in decent position in SERP. Search engines is the high source of traffic so doing proper SEO is very important to get long term traffic through search engines

10)Cross selling

Cross selling is a must to increase your sales volume. When a customer decides to buy your product he might also be interested in some other products. For example, if a customer comes to buy a mobile phone after buying a mobile phone he might also look for mobile accessories for his phone like mobile cover, scratch card etc., so make sure that you also list related products

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6 Powerful Tips For A Perfect Product Page

In order to suceed in any ecommerce business you need to have a powerful product pages. You will never get any sales conversion if you have poor product pages. Besides helping you with getting higher page conversions they also help you with climbing higher page rankings. Other than driving sales and attracting traffic for a particular product there are various factors involved in the development of a ecommerce product page.

Tip 1 : Product Images

You should defintely should not under estimate product images you need to upload top quality photos to your product page. Make sure that you upload only high dimentional images to your page. Also consider uploading your product photos in different angles. Always consider yourself as a buyer and imagine your decision of purchasing the product. Just Imagine how would you like to view the product before buying the same and upload the photos which was taken in necessary angles.

Tip 2 : User Reviews

One of the most important sales driver is the user reviews and it should be treated very seriously. Most of the ecommerce buyers check user reviews before buying a product. Even Amazon is making the most of this concept of user review. Almost 70% of the people check the reviews before making a decision. So, user reviews is one of the most important factor in driving sales.

Tip 3 : Demo Videos

Demo videos are really necessary because they can give the clear insight on the product. Customer seems to take out a satisfactory decision after seeing the product videos. So, it is mandatory to upload the product images.

Tip 4: Return Policy

You should provide clear info on your delivery and return policy as many customers will be looking mainly for the return policy.

Tip 5: Sales Copy/Product Descriptions

Product descriptions are also one of the main factor for a powerful product page. Your product description shoud be very unique and stand out acting as a sales copy.

Tip 6: LiveChat

Livechat is very necessary to run a prominent ecommerce business online. You should provide it 24/7 support. As customer will be having lot of queries regarding your product before buying so you should definetely solve those by providing excellent customer support.

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Top Elements In Improving Product Page Conversions

In every e-commerce platform there is a simple tool to allow adding of images, copy product variations if required. But this is not the same while creating a product converting page. The product description and the images are not the only ones to serve as a convencing agent for customers but there is a requirment of a proper support and trust ratio.

So how to turn a product page into search engine? Here are some aspects to do so


It is found that 67% of consumers consider the image to be important factor to determine product selection and 50% of consumers consider a high definition product photo is better than the long product descriptions.

In 2011 according to stats the inclusion of HD images has really influenced business to a great extent.

Here are number of ways to improve conversion rates through product photography.

  • Multiple angle display : Displaying products across various angles like side angles, righangeled and so on helps to bring in a clear picture of the product to the customer.
  • Different colors and styles: If you have product variants then try putting them up as this brings in a great understanding.
  • Use Models: Model of the product will make it more realistic and gives a cust glimpse of the same.


If a customer is shopping from unknown retailer then how to decide whether to trust the site or service?

 It is based on the trust points and it is found that 48% of customers pointed trust marks as a signal of site’s credibility.

Trust marks verify if the business is authentic and the website’s security. While choosing a trust mark for your site then consider these approaches:
Using a familiar brand: According to survey it is found that widely recognised logos are said to do well.

Using a logo your audience is familiar with: A survey has been found that visitors responded best to badges which is already familiar with.

Shipping Charges:

Shipping is the best determining factor for your e commerce site and it is found that 73% customers use this as the decision for buying. This is also the most popular promotional tactic used by many stores to increase their conversion rate. It is best that you offer a free shipping offer.

Clarify this on the product description page but however your customer really needs the product shipping will not stand in the way. But he/she would check out the rates of shipping before the last checkout.

Include a shipping calculator on product page and this way your customers would be informed exactly how much they need to pay to get product delievered to them. Also display the support offered on how you support your customers who have either have a problem with order or simply unhappy with purchase.

Description of the Product:

Product description is an important factor purchase and you can’t just dump the full description on them. It should ease the consumer to visualize the products, its benefits and answer questions about it.

It is more important to instill the trust factor and convince them the product is for the consumer.

Here are some guidelines to write your description:

  • It should speak directly to the buyer.
  • Highlight benefits and engage them on a emotional level.
  • Answer the customer’s questions and some of them are .
  1. How it works?

  2. What the product looks like?

  3. Will it fit me? Is it the right size?

  4. The trust aspect of the brand?

  5. Is it returnable if not liked by me?

 Online or Live Chat:

Maximum number of customers require support to complete product purchase and about 83% opted for support or live chat options.

As action speaks better than words so is the customer support. Live chat is a great tool to help your customer instantly than making them wait for 24 hours for e mail response. Instill live chat in your site and see the number of consumers coming towards you. On rectification of their issues on a faster basis, brings a smile in them, thereby happy consumers. It is found that 70% of consumers are likely to purchase your product through live chat facilities.

Offer your consumers these elements: transparency in policies, upfront with important information and the trust marks and witness the whooping up in your conversion rates.

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Using Slideshare For Your Ecommerce Business

Slideshare is one of the best tool which gives you great advantage when it is used effectively. As per the research, it is said that slideshare receives more traffic than other social media giants like facebook, Twitter and LinkedIn. Slideshare also gives you the option to add the links as the referral source and this gives you stunning results in traffic from slideshare.

Points To Remember While Using Slideshare For Ecommerce Business

Post content consistently

In order to find improvement in your content marketing strategy consistency is the key always. You need to update your slideshare account with many presentation as often as possible. The more you update your presenation your chance of being found by others is more. Always remember consistency is the key for your content marketing success.

Use old(existing) content

You can also use your existing content for content marketing in slideshare. You can your post which you have posted in your blog into Pdfs or PPT’s and upload them in your slideshare account.

Share Your Presentation in social networks

You can share your presentations across various social media channels like Twitter, Facebook, LinkedIn and Googleplus. Slideshare has a strict social layer from which you can benefit much.

Always keep your presentations short

Many of us will not like to read long content even if it very worthy . If the content gets dragged a lot many of us will not continue reading it. So, it is better to make your content short so that users will not lose their interest in continuing the article.

Give a Visual Effect

Focus on best practises when you create presentations. Use high quality images and keep minimum text.

Add optimized Meta details

You need to add a optimized meta details to attract more traffic from search engines.

Track with Analytics

You can track your slideshare content performance through analytics. You can check the total number of viewers who viewed your slide.

Uploading Your Content To Slideshare

Register an account

You can either use your facebook or linkedin login for signing in. You can also sign up with your email address

Uploading Your Presentation

You can upload your files in the form of dosctoc, pdf and ppt to your slideshare account. You can either save the presentation for public viewing or private viewing.

Adding Metadata

After uploading your content you need to add a keyword optimized title, description and tags. It also has the option where you can check your previews as how will it appear on desktops, mobiles and tablets.

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Google Analytics Guide For Ecommerce Business


Google Analytics is really a valuable tool to analyse the performance of your ecommerce site. You can measure and increase your sales volume using this excellent tool provided by google. It provides necessary informations such as your unique visitors, pageviews, your bounce rate etc., This post gives you complete insight on how to use google analytics for your ecommerce store.

Setting Up An Account In Google Analytics

1)Just go to google analytics and create an account

2)After signing click create a new account

3)Next step is to choose your website

4)Now you will given a tracking ID which you need to integrate that in your website

5)Click Save

Basic Reports

Google Analytics delivers numerous reports which can be sliced in many ways. Even the basic report delivers plenty of great informations which gives you lot of insights to look at.

Real Time Report

Real Time report gives you insight about what’s happening on your site in real time

Audience Report

Audience report gives you insight about how many visits and pageview you got for your site

Acquisition Report

Acquisition Report shows you the sources from where your visits come from

Behaviour Report

Behaviour report gives you insight about what your visitors doing on your site. You will get details about how many pageviews your webpages drive.

Conversions Report

This gives you details on sales and conversions

Ecommerce Metrics To Take Care

1)Ecommerce Conversion Rate

Ecommerce Conversion rate can be calculated as below

E-commerce conversion rate = (Total E-commerce Transcations/ Total Visits on a website)*100

2)Transaction Rate

Transaction Rate is the purchase order . You need to always keep track of unique transaction rate for your ecommerce products

3)Revenue Calculation

Your total revenue is calculated as

Total revenue = Total Product Revenue + Total Tax + Total shipping

4)Unique purchases

Unique purchase gives you insight on total number of unique purchases of a product

5)Product Revenue

Product revenue gives you report on total revenue generated from a product

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LinkedIn Tips To Promote Your Online Store

Do you know the fact that LinkedIn can be used to promote the online store. LinkedIn is not only a business community but also a powerful place where you can promote your online store. LinkedIn has nearly 100 million members and with this massive growth linkedIn helps you to promote your business and also your personal growth.

1)Create A Company Page

Create a company page for your business is ultimately necessary for your business. Whether you run a one man copany or a hundred man company you need to create a seperate page for your company. Company profile is a powerful source to find potential employees and clients.

2)Build Your Business Connections

The success of an online store depends on getting more customers to your online store. Moreover the sucess not only depends on getting more customers to your website but also it depends on getting more connections and networks. This way Linkedin can help you in getting more connections and networks.

3)Keep Your Profile up to date

You need to keep your profile up to date so that you can build a trust among your customers.

4)Show your expertise in QA section

LinkedIn have a QA section too where you can showcase your expertise. The QA section will be very lively and helpful you can post if you have any questions and also you can answer any questions if you know any.

5)Product Promotion

LinkedIn allows you to promote your product too and it is the best place to promote your product. But you should not over do product promotions as too much product promotions will not very much helpful in engaging your customers. You should concentrate on promoting useful and valuable information to your followers and your connections.

6)Showcase pages

LinkedIn also has the option to promote your targeted content through showcase pages. You can make use of this excellent feature to promote specific products of your online store. Showcase pages helps you to get more exposure for your business and thereby getting more connections and networks.

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Ultimate Tips To Succeed In Email Marketing

After entering into ecommerce business you need to undergo lot of strategies to do a prominent ecommerce business online. It is a great asset for all ecommerce business as email is the vital medium of communication with customers to let them know about product , offers and manymore. Below are some of the quick tips for Ecommerce Email marketing success in ecommerce business

Segment your customers based on purchase list

Powerful startegy to succeed in email marketing is segment your customers based on the purchase history. You can also target particular segment of demographics to increase conversion rate and customer engagement.

Add Links and Calls to Action

You must always include call to action and links in your email. If you share any content make sure that you link that page with read more text. This tips will definetely increase customer engagements.

Track click through rates

You must also monitor your customer engagements and click through rates . You must analyse the percentage of customers opens your email and click the links. This tips helps you to identify which of your email got the most clicks so that you can make sure what engages your customer the most.

Include special offers and news

You should be very creative in sending your email campaigns. You should include tips for your product , your product photos and special offers and discounts. Do not ever make your email content as a sales pitch.

Don’t ever overwhelm your customers

The common mistake which should be avoided in email marketing campaigns is you should not send too many messages to your customers. If you send too many messages your customers will not respond or will not engage to your content or there is also a chance that they might unsubscribe from your mailing list.

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How To start a Shopping campaign in Adwords For Your Ecommerce Site

If you start a ecommerce business you need to invest lot of time to make your site successful. You not only need to invest time but also some money in marketing. The best investment you can do to improve your ROI is with Google Adwords. Google previously gave the advantage of PLA campaigns(Product Listing Ads) and it is now been replaced by Shopping campaigns. There are many advanced features to manage your campaigns.

Features of shopping campiagn

Below are the latest features of Adwords shopping campaign

  • Options Availablity: You can find many new options to create your campaigns from scratch or you can also use your any one of your regular product listing campaign to make your product targets, negative keywords and your content consistent.
  • Bid Simulator: Bid simulator is a tool which helps you to estimate how bid changes affects your clicks and impressions
  • Advance Retailers: If some advertiser wish to create multiple ad groups it is certainly possible with shopping cart campaigns.
  • You Can Use Custom Lables If you use shopping campaigns you have the option of using custom labels instead of Adwords labels. You can create upto 5 custom labels for your cmapaigns. You can also use bulk upload.

Set Up Your Shopping Campaigns in Easy Steps

Create a New Campaign

It is very simple to create shopping campaign. Just go to your adwords account and choose the type as shopping campaign. If you have multiple merchgant accounts you have to select merchant ID.

Create New Adgroup

After creating shopping campaign it is important to set Ad group. Always choose the option to use one adgroup and divide your products into multiple product groups depending on brands, product Ids , custom labels etc.,

Optimize Your Campaign Structure

You optimise your campaign based on the products by dividing and structuring your products.

Erase Unprofitable Products

Analyse your product performance and delete all your unprofitable products

Add Negative Keywords

You should also need to add negative keywords for each ad group separately.

Schedule Your Ads

Track your ad performance and schedule your ads accordingly.

Track necessary changes you make

Track the changes you make frequently. Increasing your bids does not increase your conversions and decreasing your bids does not decrease your conversions. Always make the habit of comparing your data and analyse the things accordingly.


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Powerful Link Building Tips For Ecommerce Website

Building Links for your Ecommerce site is bit tough comparing to normal site. This is because nobody will like to link to the page which is full of products . But you can follow some effective practical tips to build links for your ecommerce site.

Step 1 :

Develop you Ecommerce site in such a way it is looking good and free from ads. Each product present in your page would lead a dedicated product page. Website design should be very appealing to the users. You should take extra care on the navigation part, sign up and register options etc.

Step 2:

Try building link to your site from various sites . You can just make use of some backlink checking tool and analyse the backlinks of your competitors and try to get the backlinks from domain from where they are been linked. This method will definetely work out.

Step 3:

You should concentrate on building domain authority by building more backlinkd from root domain. For increasing domain authority you can consider doing directory submissions and guest blogging.

Step 4:

Make use of Google analytics and determine your top performance pages and make them mire content rich so that they bring you out more sales.

Step 5:

Focus on Images and try to upload high definition images with zoom in and out effect.

Step 6:

Try updating your website with frequent informative and well researched contents. Make a habit of relkeasing fresh content thrice a week to your website.

Step 7:

Also have a habit of analysing about your competitor and practise the linkbuiling model they use.

Step 8:

Run a contest always running a contest can bring you more traffic . More traffic will result in more conversions.

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