Prepare Yourself to be safe from Mobilegeddon with Responsive Site Design

There was a recent update in Google search algorithm and the update is to give priority to websites which are mobile-friendly. That means google will give a higher visiblity in smartphone search results for websites whose content is easily viewed and user-friendly on mobile devices.

This Update from Google is “Mobilegeddon” and we at uniecommerce make sure all the themes provided by us are mobile-friendly. Our focus is to exclusively build responsive themes helping our clients to get more out of the mobile as mobile users are drastically becoming high than desktop or laptop users.

responsive

Why Going Mobile Is Important?

You can definetely see increase in your visitors month by month to access your content from mobile device. Research says that consumers prefer mobile ovver desktop or laptop . So, it is very vital to keep your site design responsive helping consumers to access content easily through mobile.

How does Your Site Get Affected?

Google smartphone search result will outdate the websites that are not mobile friendly. So, websites that are not mobile friendly may drop rankings in mobile search results. Other than creating links and content , usablity also came to the show now.

How To Fix this Problem?

Inorder to fix this you need to make your design “responsive” to mobile devices suiting various screen sizes. After doing this find your site on google on a mobile device and look for “mobile-friendly” tag below your title in search results and if you found that then you are on the safer side as your site will not be affected.

If not just do below things,

  1. Go to Google’s Mobile Friendly Test page and enter your URL and check if your site meets the requirements
  2. Also visit Google’s Page Speed Test Tool to check your site’s speed which also a key factor in determining your ranking on google.
  3. If you find any issues while analysing with the above tools try to fix that

How to Overcome Mobilegeddon?

As Google changes its search algorithm frequently its time to adhere to their new requirements else a simple change can badly affect the businesses overnight. So, make sure that you increases the user experience by making your site responsive or mobile-friendly as we at UNIECOMMERCE do

 

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10 Inspiring Ways to get more Facebook like for your Ecommerce Business Page

Every business need a facebook page in order to build their brand eventually. Gaining more businesses through facebook depends upon the type of business. Objectives differ from brand to brand but regardless of the objective you need to build a big community to your facebook first which is very necessary.

In this post let us see on how to gain a community in other words this article explains you the method of gaining more likes to your facebook page. More likes gives your page more exposure.

How to Get More Likes To Your Facebook Page

Gain Facebook LIkes

1)Complete Your Facebook Profile With Enough Information

First step is to complete the facebook profile page with the necessary information by writing a catchy description so that people can understand who are you and what you provide. As your facebook page is the first thing people will check when they come to visit you so you must keep that more attractive .

 

2)Include Facebook Widgets (Like Boxes) in your Webiste

Have a habit of including facebook like boxes in the website so that it will be very easy for the people to like the fanpage from the webiste itself. There are many social plugins available which you can make use of in your website to gain more likes.

 

3)Keep on inviting existing contact to like your fan page

After creating the brand page, the next step is to send invitations to your existing contacts to like your page. Dont overdo it as some might get irritated too.

 

4)Find what interest your community

Find the taste of your community and analyse what interests them. This is easily possible to find their interest through facebook graph search.

 

5)Cross promote the link on various online channels

You need to cross promote your facebook page among various online channels and this includes social bookmarking sites, other social media channels and many more whatever you have the option to upload the link.

 

6)Use Facebook Ads

You can also run facebook ads which is one of the great way to increase the likes. Inorder to get more from your facebook ads, you can target your communities interest and location. You need to experiment with different types of ads to find out which works best for you.

 

7)Engage with the Community

You should always engage with the community such as posting answers to their questions, try to be very interactive with your community.

 

8)Be Active

Dont be too idle and always post something new related to your niche . The more active you are on your business page will get you more likes on your page.

 

9)Publish Engaging Contents

Make a habit of publishing engaging content which always keep your community engaged in your facebook business page.

 

10)Giveaway/Contest

You can run a giveaway or any contest . While creating contest make sure that it is easy for the audience to participate. Promote the contest through your facebook ad and this results in many new likes to your facebook page.

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UNIECOMMERCE PROUDLY STEPPING INTO 8th YEAR

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“Uniecommerce” a pioneer in providing eCommerce software, after several accomplishments proudly entering into 8th year. We thanks all our employees who supported over the years and helping us to achieve this milestone.

 

To honour all our employees on this proud moment, we booked over a beautiful resort surrounded by natural sceneries  to celebrate our anniversary function. All our employees gathered there with a lot of involvements and enthusiasm.

 

The function started with lightening the lamp, thereby followed by fun activities. We had lot of cultural activities where our employees actively participated and entertained everyone.

 

We always treat our employees as a backbone of our success and achievements. So, in order to boost our employees morale we spotted some of our best performed employees and provided trophies to all the best performers as a commemorative token of our gratitude for their dedicated service.

 

We look forward for continued progress in our services with our continued support of our employees and we would definitely be the best in providing the new revolution in eCommerce software.

 

THANKYOU ALL!!!

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Create your own Online store using Goodsie

Goodsie.com is a professional e-commerce software tool that helps you create your own online ecommerce store. It uses a real-time design software where you just have to drag and drop items for your webpages and create layouts that is needed for your ecommerce site.

It’s features include a CSS interface that allows easy formatting upto a level of pixel customization without having to understand the coding or technical side of it. It gives you beautiful themes for you to create, more choices of e-commerce payment gateways, mobile commerce suites for your android, smartphones, integration with email marketing to your online store, sales analytics to track revenue – all under an affordable prices with no transaction fees or hidden costs.

How does Goodsie help you?

First of all, people who are novice and who do not have much knowledge in programming or coding applications but at the same time comfortable with Gmail, Google Docs etc. can make use of Goodsie as a platform to create their own e-commerce store. Till a stage where the new merchant grows his business with limited resources and earns profits, Goodsie provides that leverage of getting trained with the fundamentals of developing an online store.

Adding Products

To start with, you sign up with the store’s name, email ID and create your own password and then add products, set prices, create and manage categories. You can also add pictures and set its availability statuses. For selling products that come in various sizes and colors, you can do it using the project page. You can also edit the pricing of the products for each of sizes and colors of a product. That is to say that for a single product with various options you can set prices differently.

Its Stock Keeping unit feature [SKU] helps keeping track of storage units and the relative cost accounting statistics.

Design and User Interface

Goodsie has design tools that is customizable according to your ways. It need not have an admin panel to work on the design but merely on the front page to modify the designs. It is an easy to use interface for the customer as well as for the webmaster.

The Statistics board provides you with live statistics overview page that lets you know of your visitors and their activities. It gives you details like frequency of visits, bouncing rates, visitors search behaviour and other details of the visitor.

Payment and Pricing

The payment features include coupons for online store and Stripe Payments that accepts credit cards. More than half of the percentage of shoppers demand multiple options of payment which may result in cart abandonment.

To start with a basic online store, Goodsie charges $15 per month and for a Premium usage $40 per month. In either of the costs, you have a web interface and well-defined set of options for the merchants . It also gives you a 30-day free trial.

What is not positive in Goodsie?

Poor service on the side of online marketing tools and features. Lack of blogs or articles to write for your products/services on your online store. It needs a separate site or platform to create your blogs and articles.

It does not have product comparisons, reviews, wishlists or a streamlined navigation facility. It does not have search function too.

Since it is a simple platform that solves basic necessities of an online portal, it lacks design tools that is in other big portals.

Goodsie does not have a proper SEO tool integration. Yet basic, Goodsie has not tried its mettle in this area.

Is it profitable?

The merchant side of the Goodsie site is quite simple in the sense that you set up a store online, sell products and a merchant account integrated for your store. Associated with paypal, Braintree, STripe and Authorize.net, a merchant user has to maintain his account information with these service providers.

There is no sales commission or percentage of sales taken from you, which is a good news for the store owners. While other sites like Amazon or eBay charges you nearly upto 12% commission per transaction. And it is very transparent since it does not involve any other hidden charges also.

Conclusion

Goodsie is a SAAS solution i.e., Software as a Service that comes with payment gateways like Paypal, Google Checkout, Amazon and shipping method.

Technically speaking many tech-savvy enthusiastic people may not be impressed with the features that could have been included like a template system to customize CSS sheets or an attribute system, an import or export functionality that can upload multiple images etc.

While this can be said to be advantages simply because it is basic and easy-to-use, for a tech-savvy user it may be an unimpressive site platform.

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Brand Promotion With Ecommerce Site

Ecommerce sites that are running today – quite often the retailers who run it use a transcript ready to show the product and its characteristics instead of a genuine content and value. This is more done on a repeated mode on every product and service that is sold on the site which in result fails to reach the goal of convincing the visitors. While it is known that a standard content created for product descriptions can enhance your e-commerce conversion rates, very small number of webmasters really understand the value of positively rising the web traffic with creating specific features for every product they sell.

A standard ecommerce content must persuade the visitor that they can trust on your brands and you as a company that you are selling the best and suitable offers to them.

Since your prospective customers cannot feel or touch the product that they buy as it is not in their physical reach, yodu have to foresee and provide them what they need and expect. Its easier said than done but still inducing and creating trust must be aimed at.

Nearly 79% of web surfers simply browse the pages instead of reading by each line, ecommerce sites must emphasize on a mix of paragraphs and bullets in formatting to powerfully convey the key features of the products and its characteristics. Put it in bullted list the strong points of the product and a short description of the product so that the customer can quickly grasp the information. Describing the operational features and advantages of the product in such a way that it is captivating and your customers will be gratified by its use.This is all is ecommerce content is all about – promote well with its unique and flattering featurs. Featured content not only give you the primary information of a product or service, but also goes to show how important it is for the customers. Make your product description easy and clear that will inspire the customers at the same time do not get over the board.

How to commit your assurance?

As specified earlier, the main aim of a standard content should reach its customers with faith and dependency assured with the company, because they dont want to waste their money on which they are not sure of. A quality ecommerce content creation proves it in two ways: creating impeccable content. Secondly, you cant convince your customers to spend time and money on prodcts if you are not able to devote the much needed effort to create a satisfying sales content with appropirate grammar and devoid of spelling errors. This is quite understandable but at the same time imagine how undetermined your company will appear before the visitors if you do not concentrate on the significance of an immaculate content.

Looking at the self-evident research which proves that people will not go for an online purchase if shipping costs are not affordable. Sometimes, it may sound unpopular among customers about the idea of shipping policies that they might just abandon the purchase and leave your website. They dont to wait until the stage of shipping after they have paid out and it does not satisfy their intentions. This may not be part of your actual selling but explain to your content creator that this factors are clearly brought out.

Include Search Engine Optimization as your site structure

If your site is racing up in the rankings of the search results in the best engines then you have made it! If you want to be the frontrunner and outwit your competitors then it is imperative to include SEO as your site model- marking the keywords for each page. Do not use the manufacturer’s copy of content for projecting your product page and brands. Create your own content for each category and relevant keywords and come together.

Create a different copy for your affiliates for product descriptions and with different keyword mixes. Google has come out with some very good plagiarism structure so that ecommerce sites are genuine in their providing content creation. It must also be made sure that others do not just simply ape your content for their websites. There are always plagiarism checkers to monitor the content ownership and google also helps a lot to find it out.

How to create smooth and straightforward content?

When you create and review your content make sure that the readers’ intentions are met and clearly understood. Do not put in complex words to describe your products but clear and understandable. Read through the viewer’s comments and testimonials to get an idea about their expectations. The following are some tips to follow:

Do not use long sentences

It is very difficult to understand by the readers who want to buy your products when it is very long to read. Use independent clauses or separate sentences. Avoid modifiers, extra stretching phrases. Avoid using adverbs and adjectives.

Avoid complex words

Avoid using complex wordings that will deviate the reader from the topic and thereby arrive at a decision to skip your product ecommerce site. Enable them to choose your product by writing clear and crystal words.

Write it Clearly

Write it clear and use simple language to inspire the readers. Make the user easy to understand the jargons you use.

Adopt Active Voice

use active voice which conveys the action of the verb directly to the user. It uses the exact action that user can perform that’ll reach to them.

The Dont’s

Do not produce copied content

Even when using images do not create copies which will directly affect the conversion rates and the web traffic towards your site.

Do not be Uncertain

have a consistent format when writing your content descriptions. The emphasis must be uniform and consistent.

Do not overemphasize

do not create sentimental content to attract customers. This might be detrimental at times for your true publicity of your site.

Do not be Creative

sometimes being extra creative can spoil the curry. For example,

About Us, Buy Now are standard terms that are common to all sites. Using creativity here will not fetch results rather it’ll spoil the whole idea of reaching the intended audience.

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Mobile Commerce and its Importance

While e-commerce is growing at a rapid pace in the retail domain and others, it has come for the time to embrace mobile commerce also which even more growing better than the e-commerce. There is not much understanding among the retailers as much as they do in e-commerce sector as with the m-commerce. There’s isn’t a clear strategy formulated for providing services over mobile for mobile customers have already sprung up everywhere.

So, if you do not cash in on the mobile-friendly atmosphere it might give you a lot of downside condition as far as your business is concerned.

We’ll give you the causes for adopting and optimizing your opportunities in an m-commerce domain as well:

To define Mobile commerce, it is the same as electronic commerce whereas here you use wireless devices like smartphones, tablet PCS and other handheld equipments. You can say its an extension to e-commerce business proceedings.

The important aspects in m-commerce is the app development where you need to develop interactive designs that is user-friendly that will fit into the small screens.

M-Commerce Growth

People have come to understand that there is a surge in the use of mobile phone users who are turning over to the use of smartphones and tablets to work on the internet. Statistics states that nearly 30% of mobile users are smartphone users.

And there is only an increasing trend in the use of mobiles who will also use online transactions. With over 2.23 billion people use online through mobile and it is still growing at the rate of 15.6% during 2014 we see only further steep rise in the coming years too. In United Kingdom the smartphone users might outstrip the desktop users.

Another research has discovered that two-thirds of mobile users access internet through their phone. It may not be a sure indicator that they might be buying only on mobile but it goes to show their mobile behaviour too.

If the age group between 18 and 34 including male and female who will use internet over the phone then will it be likely that they engage in online shopping as well ? So, what we must concur from this is how do we make this mobile-friendly considering these numbers/

Apart from this, there are mobile alone users existing in India and Indonesia and a considerable population in US as well. This again is around 34% of internet users through mobile only.

Mobile Sales Growth

Statistics show that sales is also growing at a rapid pace through smartphones that is around 101% in 2014 in US.

The average order value on purchases through smart phones have risen to 12% which in turn have increased the conversion rates to 29%. this means that 29% of transactions are conducted in mobile transaction alone in US during 2014.

Quite a number of statistics prove that more number of mobile transactions take place. Paypal handled nearly $27 billion in 2013and Alipay around $150 billion worth of mobile transactions.

It is expected to grow in 2014 by $114 billion out of which $76billion from tablet PCs and others from smartphones. By 2016, it is expected to touch $86.8 billion proving the fact the it is going to stay as a trend and survive.

Companies like Goldman Sachs are quite hopeful of the growing trend in mobile commerce by projecting a $204 billion of transactions through mobile by 2018.

Research during 2012 suggests that nearly 63% will be shifting to mobile shopping by the coming years. These are findings that make sure that you definitely need to consider mobile commerce your fore.

The ads that are spent on desktop will also decrease in 2014 compared to mobile search ads expenditure to increase up to $9.02 billion. But the growth of mobile internet usage is seeing an upward movement it is definitely going to shift to mobile advertising than the desktop ads.

Mobile vs. Traditional sales

Nearly 88% of the people during 2012 will be positively shopping over a mobile. Whatever your business might be whether it is real estate or timber mart you can try opting for a smartphone app with mobile-friendly features , it does a little help.

The objectives of the people to use smartphone is high with nearly 60% and 53% for tablet and smartphone respectively. Proof is the Starbucks profits during 2013 which was around $1 billion through mobile transactions which is offering a mobile app with loyalty features. For a retail store they need not look into this segment while it is already a big traditional sales giant.

Mobile friendly features

Make sure you develop a mobile friendly feature even if you have dedicated website. A study in 2012 shows that nearly 67% favoured a mobile-friendly site in order to make a purchase or service. Customers’ get hurt if they are not given a mobile-freindly version. Nearly 52% of users say that bad mobile experience will lead them to drop out from the company. Therefore, a mobile friendly design and interactive response design is the key to improve your business prospects.

Conclusion

Much said and done, mobile commerce is not only a growing trend but also seemingly competing with e-commerce environment. So, its important to welcome the good aspects in mcommerce so that you dont feel left out.

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Social Media Marketing For Ecommerce Sites

The bottlenecks that were in the usual traditional media marketing have been completely overthrown with the introduction of social media marketing over the internet. Small business owners have a reason to be happy to involve themselves in an e-commerce environment which has enormous communication prospects with the consumers.

We’ll now see the approaches as to how it’ll transpire into a better communication bridge between these two i.e., social media marketing and e-commerce sites

Daily posts on the internet

Posting daily on the social groups on a consistent manner will improve your reach to the audiences. Because there are various categories of audiences who’ll react only over a period of time even if you post on a daily basis. So, optimizing on these frequencies of posting in relation to audience response must be tested.

A study says that people use social media to entertain, pass time, to express their opinions and communicate. Taking this factor into account, companies must not engage themselves in providing information alone but give it in a manner that’ll enhance the entertainment factor along with your content.

Use Images and pictures

Communicate your message through images on facebook and twitter to attract the viewer. Nearly 50% of likes are generated due to uploading of images with the message.

It is also understood that the most influential people online are those who express themselves through blogs, personal sites etc.

Build rapport with such kind of people. Connect them through LinkedIn and twitter accounts to do business with them. You can build on from here by emailing them and create networks on a mapped scale.

Create Share buttons

Embedding social buttons on your site to marketing communications is the finest approach to grab the attention of the viewers. Most blogs and posts will have notable buttons to improve readership and sharing the articles or product pages whichever you like to promote.

The idea is to maintain social media networks as a customer interaction platform rather than a tool for increasing sales momentum.

Embark yourself on a social group

We are not talking about information and content loading but creating bite size chunks of content for easy understandability. Realize that you are going to sell an idea not marketing. Focus on niche targets instead of numbers even though there countless networks can be possible upon a social network.

You should concentrate on where your community is, search for your industry groups and connections wherever it is available online. It can be on facebook groups, forums or linkedin connection.

Do not evade any possibility of a place where you differentiate between a unknown forum and a famous facebook or twitter follows. Go to any length to fetch your audience.

Therefore, you aim must be to build an overall community online and make it a huge following for it. This will ask for combining all your online presences into a one centralized home page or a portal.

Social media is just an extension not a main communication channel

Consumers are interested in social media contacts because they think its something like their home or personal interaction platform. Here, you can’t thrust them to build business partnerships. You must be friendly and uninhibited when communicating to them. It can also be congested sometimes, so it can be skipped when seeing continuous messages. Facebook has a lot of privacy settings that can completely skip your messages from specific persons or groups or communities. Its their personal choice.

But some type of messages can spread quickly and get the attention it needs. It is peer psycology where you are just inquisitive about your friends’ or acquaintances’ posting activities. Posts also is sent through emails so that if not on facebook they get track of it through emails also.

Conclusion

We need a revamp of social media understanding since people have come to gauge it nicely. People will simply report or block it if they think they are disturbed online especially in social media. Therefore, use it as an amusement to the user and go with the influencial groups to gain control and command at the same time.

Its not anymore a new thing – social media is for the users , so in order to go hand in hand with the ecommerce platform exercise these procedures. And more importantly revamp!

 

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15 ways to creating a easy-to-use e-commerce site

In order to make your investment profitable and uninterrupted you need to create a handy and convenient web page.

The following are the 15 ways that explain you the steps to making your site presence felt among the visitors:

1.Understand what your customers want

You have to understand the factors that a user may come to buy from you and potentially spend money. For that you need to build trust and analyse the strengths and weaknesses of your customers. So, do not leave out anything in order to satisfy your visitors.

2.Brand conscious

When customers look at your site, it should look different from other sites and easy recognizable. People expect to see a brand in relation to its logo, design, color etc. that are unique and does not replicate or appear similar to other brands. Sell your unique points to reach the customers through the logo design itself.

3.Favourite Products

Always enable the shoppers to display the hot and favourite products that is trending up right now. Put them up in front so that it’ll make them easier to browse for.

4.Updates and News on your products

Update regularly about your products and brands to your customers. Circulate the good reviews that your product has obtained from outside reviewers like newspapers, online articles etc. Post these updates to let the customer also know about.

5.Freebies

Announce special deals and free offers which some customers may be interested in. It can help by spreading the word through these customers to others.

6.Free Shipping

Upto a certain level, you can offer customers free shipping facilities. It helps build a long-term relationship between you and your customers.

7.Simple SignUp facility

Ensure an easy process of SignIn facility to your visitors. Nowadays, Facebook, Twitter logins play an important role in creating a user sign up directly without much details being filled.

8.Secured data

Customers also are keen on whether their personal information are kept secret or not. This is to safeguard from of hacking, virus attacks etc.

9.Search filter

Provide a comprehensive search function so the customers are able to look for what they want as easy as possible. Ensure metadata and proper keywords arrive at their search results.

10.Clean Check-out

Make your customers aware about the mode of payments that you provide. Ensure a pleasant experience for them.

11.Social Networking links

Provide the option to customers for linking their product choices, purchases or likes to be shared among social media sites. Sharing with other friends make them happy and on the other hand increases our brand popularity.

12.Contact Us information

Customers must be able to find your contact details very easily accessible in your website instead of searching over it everywhere. You should also give them clear phone numbers, address and other details.

13.Store Locator

Through clear map directions and selecting the number of locations you run stores around, it gives the users comfortably search for locations nearby their residence.

14.Live Chat

Some people find it easier to have a live chat session to query on a product information rather than customer call-service numbers. Survey has found that it rises conversion rates of consumers.

15.Trusted Payment gateways

Companies like McAfee, Verisign, Paypal etc are some of the trusted payment gateways that has developed trust among people when it comes to security.

Conclusion

Finally, its your customers who decide your presence and survival in your business more than anyone else. So, create ways that make them easy-to-use your site.

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6 email subject tags that push viewers to click

Does Email really sell? The testimony to it is numerous.

According to ‘Radicati Group’ there are nearly 3.9 billion email accounts worldwide as of 2013 and it is expected to rise to 4.9 billion by 2017!

‘EmailExpert’ says that for every $1 spent on email marketing, the average return is $44.25

44% of consumers make minimum one purchase last year based on a promotional email received.

At the same time, there is a considerable section which may not see the emails however might be the scale of email dispatches.

This happens because you need to grab the attention of the recipient!

With appropriate Subject headline!

‘Chadwick Martin Bailey’ found that 64% of people open an email based on the subject line they saw.

Therefore, the subject line of the email seems to be the moving constituent and only after that comes the body of the email.

How to write email subject lines that get opened?

Bob Bly in his “The Copywriter’s Handbook” gives six categories of headlines that can appeal to them and act on it.

Straight and upfront Headlines

Direct subject lines reach the target audience and also tell the right message. Eg., ‘Free shipping’; ‘New hair dye brushes in store’ etc.

Whereas, indirect subject heads will not raise the interest among the users to reach for the body of the email.

News tags

News headlines convey the plain and clear information and are easy to follow.

This is helpful in making product announcements, broadcasts, new offers or events such as:

  • Guest appearance in our show

  • Introducing our new book release

How To Caption

‘How to’ headlines are the most popular type in endorsing education content. It is
considered as the chosen way to correspond the importance of the email that you send
and the challenge that it resolves.

Example:

  • How to use the office printer

  • How to reduce fat in your body?

Question Tags

The aim of using the question headline is to stir up the attention in such a way that it reaches their mind and raises the same question inside them.

Example: Do you want to know your horoscope compatibility?

Command lines

Use verbs that convey actions that are performed. This is upfront on the user and more often than not, it is likely to make the user open the email.

Dos and Don’ts for using Email Subject Lines worthy

Keep the subject line short

Make the user easily readable subject headlines and which is within viewable perimeter. Confirm that the reader is able to read it fully without any disturbance.

Well-defined and clear-cut headlines

Kindle the interest as to why they should open the email. Create a temptation about what might be the advantage of reading your email.

Do not give false promises

Do not provide false promises just to increase the open rates.

Use Numbers

Numbers can easily grasp the attention. It represents factual information and it easily differentiates from other words or letters.

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Latest Trends in Mobile Commerce and its impact in business

There is an increasing trend in grabbing the mobile app and technological developments that are taking place in the present market. Any type of business can be handled with the help of m-commerce such as a tablet that can help making transactions in a petrol pump store or assisting sales procurement using a mobile website– a whole lot is possible using the mobile environment!

According to Martine Reardon, Chief Marketing Officer, Macy’s, “As per Goldman Sachs & Co., mobile commerce last year was $204 billion, a number set to increase by nearly 50 percent this year and to top $415 billion in 2016 – all sales generated via smartphones and tablets. However, mobile’s impact on driving sales to retail stores is even higher, and hard to calculate but easy to recognize in its influencing potential.”

Enhancing the avenues

If the marketing leaders are keen on promoting emails on smartphone, communicating with companies through social media apps, customers anticipate comfortable network operations through the mobile devices.

Michael Kopp, technology strategist and evangelist at Compuware APM Center of Excellence, says that he sees as five top mobile-commerce trends to watch for are:

  1. “Mobile will be mainstream business and will grow to dominate client computing for e-commerce.

  2. Native mobile apps will continue to prefer by consumers over web based applications because they are more responsive. While apps may be preferred, it is a mistake for companies to ignore mobile sites however, as mobile visitors tend to be situational – when an app is available on their devices, they will use it, but they will use the mobile web when an app is not available.

  3. Windows 7 laptops will continue to dominate the workplace, and Apple will dominate the corporate tablet market. On the consumer side, it will be far more varied, with a slow steady adoption of Windows 8 on the laptop/desktop side and a fight between Apple and Google for the mobile market (tablets and phones).

  4. Personalization will grow. Your mobile device will learn your habits and predict your next move to provide you with proactive services such as providing custom menus in restaurants that exclude foods you don’t like or have allergies to.

  5. SmartTabs will do both well. Phones and smart tabs will continue to be dominant, but watch for new form factors, such as wrist devices, etc. While mobile is here to stay, the form factor will continue to evolve.

Mobile as ‘Point of Sale’ device

Retail companies have embraced the mobile point-of-sale (POS) devices for the in-store transactions with employees as well as customers. ‘Leaf’ is a POS system where their clients have taken up tablets and smartphones for their in-store orders and other purchases.

According to Drew Lewis, Leaf’s Product Marketing Manager, “Mobile POS also provides small businesses with benefits that help improve their bottom line, such as accurate business reporting, improved projections and the ability to accept nearly any type of customer payment — not to mention that they can manage their employees and access sales data using any mobile device.”

They have also tried introducing ‘mobile wallets’ which enables your smartphone to make in-store payments without your credit card/ debit card.

Using Mobile from the consumers perspective

Depending upon the mobile design, the statistics of less mobile purchases compared to a direct one will be able to shift only when the design is more responsive to the user, according to a survey.

It was found that consumers found difficulty in entering credit card information since it was hard to read and doesn’t guarantee any easy procedure, according to Seamas Egan, Manager of Revenue, Campaigner.

Conversion to mobile app

Today, small businesses have come up with their own apps themselves but the conversion rates of the consumers to the app segment have put the cost ratio in a quandrum. The rush to fill the mobile app market has grown very competitive while the performance was not linked to favorable environment in terms of sales. For eg., from the app URL, one must connect to the purpose of completing the transaction.

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