How to retain customers and make them to purchase more

In this ecommerce arena, everyday new businesses arises with a new concept to and apply unique tactics to acquire more new customers and retain more customers. Following are the steps that can be undertaken to acquire more customers and retain customers


Customer Accounts Acquiring

After the customer making a purchase you should generally opt a sign up form to create an account and thus you can grab their contact ID and use for future promotion. Generally filling a long form generally results the users in browsing and leaving.


Sending regular newsletter campaigns regarding special offer and on going sales is a great way to keep your customer informed about the special offers and new discounts regarding your product.

Loyalty Points

You can provide loyalty points to your regular customers so that they can ensure their continued reality. You can simply offer them a personalized discount or membership credot where they can earn 3 pts for evry purchase of 100 rs in which they can later redeem that to cash or gift voucher.

Make Use Of Social Media

Use social media to the core. Social media sites like facebook and twitter are very popular and you must use these platforms well. Follow some unique strategies to acquire more likes in facebook and followers in twitter. The people who like your page at facebook and follow you at twitter are likely to endorse your products more.

Offer Substantial Credit

Discounts are really a great way to win back the customers who are not your customers . Just give a reasonable discount like flat rs 50 off for every purchse of Rs 1000. By giving this offer customers will come back shopping in your site

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How To Get Funding For Your Ecommerce Business

You might have a brilliant business idea but you will be able to execute it without proper funds for your business. Everyone might not possess wealth to fund their business so that kind of business can take up below ideas which gives you better ways to fund for your business.

Seed Funding:

Seed funding is list of investors from top companies providing investment for startups. You must explain your idea properly with the profit pattern to benefit getting fund from seed funding investors.


Crowdfunding is a new concept in funding. Its like if you cannot find a single investor who can fund for your business then you can get bunch of them . But you should be good at explaining your idea to a mass of people through videos and blogs. There are also certain websites like go and many more where you can find investors but these sites will charge you a normal proportion.

Family and Friends:

You can also disclose your idea to your friends and family to get funding from them. Its really a hassle free way to get quick investment for your business. You call be on a bit more comfort zone if the investor is your family or friend.

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On page Optimization For An Ecommerce Site

Once if you enter into Ecommerce business and set up your site you main objective should be bringing more traffic to your site and this can be obtained by optimizing your site better for SEO.


Below are some of the Onpage checklist for your Ecommerce Site


Meta Tags : (Title, Description, Keywords) :

Meta tags are important for any kind of ecommerce websites. Best practise is to include your keywords in Meta tag both in descriptions and keywords.


URL Optimization :

You should have SEO friendly URLs so that google can better understand about your pages.


Alt tag for Images :

Image optimization is also a important part in optimizing the website. You should save the Images with keywords included and also include alt tags for Images as google can read it better.


Product Descriptions :

You should have a product descriptions without fail for all products and it should not contain any duplications. You can have unique product descriptions instead of copying it from other sites


Breadcrumbs :

You should always interlink your page from one page to other. Always you can have a link to your homepage from all your inner page


Header Tags :

Include Header tags like H1, H2 and H3


XML Sitemap :

Include a XML sitemap for all your products so that google can easily crawl your products fast as possible.


Page Loading Time :

You can increase the converison of your page only if you can reduce your page load timing.


Robots.txt :

Include a robots.txt and instruct google what not to be crawled. You might have some restrictions about certain pages and you might not want those to be crawled by google.


Social Sharing Buttons :

You should have social sharing signals so that users can easily share the necessary things througgh their social platforms.


Adding a Blog :

You should definetely add a blog and try adding content frequently to it. Having a blog and updating content frequently will increase your ranking in google SERP.


Product Reviews :

Adding product reviews gives some sort of trusted signals so that it is easy for buyers to decide on buying the product.

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Why should you use multi vendor ecommerce Store

In this era many merchants and businessses mostly use multi vendor ecommerce store to showcase their products. Actually there are many reasons to sell on multi vendor ecommerce store and below are the top 4 reasons


Very Flexible

Sellers have the flexiblity to manage product details, prices and delivary areas and those details can be updated as per your convenience. To manage these you does not require any kind of technical knowledge.

Less Set up Costs

You require only less set up cost to run your online business whereas if you go to develop and market your business from scratch then you may require high costs involved.

Suits for Sales Minded Merchants

Merchants who wish to generate more number of profits can go for multi vendor ecommerce platform

Readymade Traffic

A well established multi vendor ecommerce platforms like uniemerchant attracts huge amount of traffic. If your website attracts tons of traffic then your sales get increased. If you create a store from scratch to attract that much of traffic in order to increase your sales then obviously you need to invest in crores to make that happen. But with these kind of softwares you can really save your money with affordable set up cost and moreover you will reap benfits much faster when compared to making it from scratch.


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Importance Of Product Reviews In An Ecommerce Site

After setting up your ecommerce store one of the important step you need to include to raise your sales online is to add product reviews to your product page and this is really an important strategy to escalate your profit and increase your sales.

Advantages of online reviews

  1. You can really build trust and creditablity among your customers for your products with the help of genuine product reviews.
  2. There is a chance of high of number of sales for a particular product which have good reviews
  3. Always people like to read first hand user experience in addition to the product reviews. So, adding product reviews is mandatory to a ecommerce website especially for a startup website.

Increase your product reviews

  1. You can increase the product reviews in your site in below ways.
  2. You can ask the viewers of your site to post the product reviews in your site in a polite way with out forcing them
  3. You can also reward your customers with small coupons or gift vouchers for reviewing a product for you
  4. You can send email campaigns asking your customers to share their experience using your product

Manage Your Reviews

There are handy tools availabe to manage and automate your reviews

  1. Yotpo : Yotpo is one of the easiest way to generate product reviews for your site. Huge quantity of reviews can be created with this amazing tool which can be further used to increase sales
  2. Email Campaigns

You can also start a email campaign to follow up the customer who already purchased your product so that you can get a genuine review from them as they use the product.

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Insightful Ways To Drive Traffic To Your E-commerce Store

One of the foremost step after setting up your ecommerce store is driving traffic to your website. You will get enough revenue only if you get enough traffic to your website. Your online presence should be felt by all people and you should defintely create a brand awareness among people.You can attract massive traffic to your ecommerce store by following below ways.


Below Ways Helps You To Drive Traffic To Your Ecommerce Store


You need to do some optimization strategies like onpage and offpage strategies to make your website to stand out from the crowd. Make sure that your website is clearly optimized on basic onpage optimization strategies with clear CTA’s failing which you will never get good recognization on search engine.

Paid Advertising:

You can run paid advertsing campaigns in Adwords and Facebook to get more traffic and defintely display ads and Facebook gives you excellent benefits in terms of bringing you traffic.

Social Media Promotion:

In order to get massive traffic you need to concentrate much on social media including Facebook, Twitter, Googleplus and Pinterest. These social media sites will give you more benefit in terms of bringing high traffic to your website.


You can even participate in quality forums to gain good traffic. You need to choose high PR and high traffic forum sites and actively participate in those sites. Daily spending atleast 30 mts in authority forums in your niche is certainly worth it.

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Facebook Or Twitter – The cold War (Which is better platform to advertise your Business)

None of us can neglect the power of social media. The best advertising platform which is used by everyone in this era is Facebook and Twitter. But however there is always a comparison between those two to decide which is best platform to advertise our business especially when our budget is minimum. In this post let the two platforms can be explored on several aspects to decide which is best among the two.

Facebook Vs Twitter




One of the important aspect on deciding the best advertsing platform to reap maximum benfits is the social media coverage.

Coverage is nothing but the number of active users . If the users are higher on the platform then the exposure will be better.

According to a survey below are the following numbers of active users

Twitter – 300 Million active users

Facebook – 4 billion active users


Visual Interface


If we compare both the platforms in terms of visual interface then facebook deserves the better place in terms of visual interface because twitter has only text.


User Engagement


Next thing we need to consider about is user engagement. In social media sites , in addition to number of active users who uses the site, the number of user engagements like liking , sharing and many others also equally important.

According to survey twitter records about 400000 interactions per minute and facebook records about 450000 interactions per minute.

so facebook drive 15% higher traffic than twitter


User Friendliness


When it comes to user friendliness, both twitter and facebook are equally user friendly. If you need to set up ad campaign both twitter and facebook have online tools to set up the ad campaign. Facebook has advanced targeting options and it is very effective to reach right audience at the right time.

Also twitter ads are easy to set up. But still facebook desrves better place as it has the option to target age group, gender and their likes regarding any category.


Final Words


However to yield better exposure one must give importance to both the platforms as both have their own benefits. If you have minimum budget you can prefer facebook over twitter. At first start with small budget get the exposure out of facebook and then decide on increasing the budget.

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Excitefull Strategies To Retain Customers For Your Online Store

After setting up an online store care need to be taken to bring in more customers to the store. The best part is to retain back your customers to do more business with us. Customer retention is very necessary for any type of business no matter if its an online or offline business.

How to get back your customers to do more business with you?

Build your customer accounts

In addition to guest checkout option it is wise to ask the first time customer to sign up for an account after he/she made the purchase. So that you can collect the email details and use them for to let them know about the offers or deals you introduce in future.

Give customers loyalty benefits

You need to provide your customers loyalty benefits if they shop regularly. You can give them points for every purchase which can be redemmed later either through gift vouchers or cash.

Send Newsletter Regularly

You must definetely send newsletters to your customers about the special offers or ongoing sales to increase the chances of more sales. Send your customer a detailed email about the offer with the respective link to it.

Utilize Social Media To The Core

Make use of social media sites like twitter, google plus, facebook etc as these social networks gained popularity in India as well. Just take advantage of these social media channels and post regularly or multiple times a day to promote your deals, offers etc., If you do this there is really higher chance of your brand visiblity.

Treat Your Customers As A Special One

As you have your customers detail you can just send small gifts on special occasions or on their birthdays to give them a personalized touch and makes them to shop more on your site.

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How To Market Your Mobile App for your Ecommerce Business

World is going mobile now. Mobile users are vast and 80% of the people uses Mobile apps. It is really mandatory for any business to launch a mobile app to stay ahead of competition. Google play store is being hitted by tons of mobile app everyday. Your job is not done simply developing a mobile app and including that in Google play store. Instead your main motive should be to make millions of people to download and use it only then you will be benefitted.

mobile app marketing

This blog post brings out important techniques to be followed to market your mobile app successfully.

Identify who your target customer is

First you need to determine who your target customer is. After determining that make a clear marketing strategy how to target the specific customers whom you are looking for.

Your Pricing Strategy

Make sure that you give the app for free or you fix a pricing. Mostly free apps gets more downloads more than paid Apps. You can still monetize the app by giving the app for free for some days later you can decide on how to monetize that.

Push Your pitch

Encourage as many as downloads after your launch . You should have a website for your mobile app. IF not a mega site a mini site atleast is mandatory. Run a mobile search campaign (ie) App promotional ads which connect you directly to the Google play store or Apple app store making it simpler for users to download.

Make use of social Media

Make complete use of Social Media sites likes Facebook, Twitter, Google plus etc., You can use some paid marketing on some main social media sites especially Facebook. You can run Facebook Mobile App Ads to promote installs.

Make use of Review Sites

Make a list of some best app review sites and approach them to review you app in their site. This surely works. Also you can ask your users to review and rate your app. This helps to a great extent.

Make use of News Magazines and Press Release Websites

Make a list of some famous Tech Magazine sites, or App magazines and Press Release Sites and inform them about your App. Inform them clearly on how your app works and how users are getting benefited by this App.

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Incorporating Coupon Codes To Increase Your Ecommerce Site Traffic

One of the effective way to increase traffic for your online store is introducing coupons to your site. Coupons are the efficient tool to attract new customer and to retain your old customers. This article gives you steps on how to utilize these coupons for your online business and its benefits.

Market Your Coupons as below mentioned


Retaining Your Existing Customers

One of the main reason to implement coupons in your estore is to reatin your customers back to your site frequently. You can email them about the offer with the coupon code. Let say you can mail them that they will get headset free or charger free if they purchased mobile with the coupon code and damn sure that this works. Your customer wont be able to ignore that at any cause.

Attracting New Customers

It ends not only retaining existing customers but also you can attract a hell lot of new customers to your online shop . You can simply attract new customers to subscribe to your newsletter making a promise to send them an attractive coupon code with an attractive discount.

Increasing Sales

You can also easily push the sales order value. Just analysis the best selling products and implement sone coupons for the purchase of the above set value. For example, set a order value as 599 and implement the coupon code for the purchase of Rs 599 and above.

Finding Niche

You can just implement the code to any of the category and you can post about the same offer in various blogs, forums and many coupon sites so that your sales can be increased.

Your Own Strategy Works

You need to plan on your own strategy. Just analyse and know your needs . Inout the steps on how to incrase your brand value, how to increase leads etc., There are lot of strategies available to increase your brand value. Know what your customers need from you and implement the steps carefully.

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