E-Commerce Customer Business Models – B2B Vs B2C

In the ever-changing market scenario and business needs, there is a massive growth in 2016 in the customer count who use “Online Ecommerce Store” to purchase electronic products, clothing, accessories and others. There are two major categories of ecommerce business models subjected to the types of customers served.

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The difference between the two reclines primarily on the “The Customer” while having a common business sales process and marketing programs.

Business-to-Customer Vs Business-to-Business

  1. Size of market
  2. Purchasing process
  3. Sales Process
  4. Cost of Sales
  5. Purchase Decision
  6. The Value of Brand
  7. LifeTime Customer Value

Size of Market

B2C – This is typically a broad market with enormous sales prospects in the ecommerce industry.

B2B – In terms of the number of customers, B2B is a small vertical market but with large sales prospects.

Purchasing process

B2C – It includes a purchasing process of selling products directly to customers in which no decision makers are involved.

B2B – The buying process in a B2B market is a complex and usually longer process with more number of people involved.

Sales Process

B2C – Usually related to selling products directly to the customers, the sales approach in B2C model follows the traditional process of “Convincing the Customer”.

B2B – Involving more than one individual in the process of selling products from one business to another, the sales approach here is typically a “Two-step” process.

Cost Process

B2C – The cost of sales is comparatively lower except for a few customer purchases that have high price points including car, home, gold and the like.

B2B – The selling costs are costlier than B2C model as “Higher Value” purchases usually cost thousand dollars to millions of dollars.

Purchase Decision

B2C – As the purchasing behavior of the consumers relies on the quality and convenience it focusses more on the emotional perspective of the buyers.

B2B – The buying decisions are based on business value as buyers approach with a rational thinking of increasing revenue and reducing costs.

The Value of brand

B2C – Popularising brand identity is increasingly important in B2C market involving several advertising strategies.

B2B – Brand identity in B2B market is created through personal relations and consultative selling.

Lifetime Customer value

B2C – The lifetime customer value is lower due to the lower cost of individual sales with less likelihood of repeat sales.

B2B – Here, lifetime value of b2b customers are much higher due to the increased cost of sales and the possibility of repeat sales.

It is significant to analyze the customer model that best suits your products and plan your marketing strategy including sales strategy, brand promotion and social media promotions. Numerous ecommerce solutions are available in the ecommerce software market platform that really helps to automate your marketing & sales process.

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Ways To Secure Your Ecommerce Website

Creating an ecommerce site is now easy like never before. With the multi-vendor shopping cart software, developing an ecommerce platform is totally simple. What should be of concern is the security of the site. Here are some useful ways you can implement:

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Logo and company name should be Trademarked:

Copycat-ING or misusing a company’s name has become common in the current day. To avoid this, it must be given the trademark which protects the brand against future copiers, knockoffs, infringes. This keeps your brand to be protected by law.

HTTP with SSL = HTTPS:

To establish an encrypted link between a web browser and a server, use the standard technology Secure Sockets Layer (SSL). This makes the ecommerce site integral and private. The possibility of fraudulent modifications and man-in-the-middle attacks can be drastically reduced.

Check For Unpatched Applications:

Hackers always aim at the site that has unpatched applications. Keep the backend software of ecommerce completely updated in order to stop threat attacks. This is a completely important step when security of an ecommerce site is taken under consideration.

PCI DSS compliant is a must:

When your ecommerce site is PCI DSS compliant then there is no need to worry about unnecessary hacking of the website. If online payment takes place via the online store, then this complaint would be of good help to maintain security.

Set up strong passwords:

Never let a loophole for frauds and hackers to acquire your site’s information. Set up strong passwords that cannot be hacked. A strong password should contain uppercase and lowercase letters combined with numbers and symbols.

Take time in choosing the right ecommerce software for your online business in order to give a profitable and secure environment for your customers.

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Optimize Google Shopping Campaigns : E-commerce

In E-commerce business, Online marketing it’s more importance source for engaging your targeted peoples as well as sales conversion also and we have more online marketing tools like ( Email Marketing, Social Media marketing, Online banner ads etc..)

Now, Online customer came to various sources but most of the conversion came from google ads, google shopping ads and google organic search .

Google Shopping Ads:

Once you optimize SEO friendly(Optimized metadata, keywords, website content)  site it really helps to get more organic results so that you will reach targeted audiences.

One more golden opportunity for getting more audience in “Google Shopping ads” with the low budget amount that really helps to get more no of conversion rates.

More Common Factors to customer engage your e-commerce platforms

1.  Products Image

2. Discounts on the products

3. Product price

4. Locality

5. Reviews

 advantages of optimizing your site strongly or optimize your text ads on Google Adwords . It really helps get rank in google search engine and google ads as well as get more CTR ( Click-through-Rate)

Benefits of Google Shopping Ads:

1. More no.of products to focused.

2. Easily fine tune your google shopping ads so more comfort.

3. Multiple relevant products & pricing.

4. Increase web traffic & sales conversions.

5. Targeted audience.

6. display your products on smartphones and tablets.

7. Brand promotion & visibility.

8. Broad reach & Lower Click Costs

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Benefits of best support payment gateways for ecommerce software applications

Payment gateway integration is an essential feature of marketing and online sales management which every website needs, the current trend being online purchase. The feature enables to provide customers with more of the customs facilities including “Payment Offers”, “Offer Coupons”, “Online Billing” and “Credit Card Payments”.

payment

Online payment gateways facilitate secured and fast transactions always adequately protected with proper data encryption, ensuring the information is passed securely between the customer and the merchant.

Integrating payment gateways with e-commerce platforms poses the greatest challenge of choosing the best suited payment gateway method that acts as a secured link between the vendor and the customer. The integral part of attracting global customers to your ecommerce business resides in creating the transaction process a reliable and smooth one.

Benefits of Payment Gateways

  • Payments – With only the requirement of an internet connection, payment gateways provide anytime, anywhere access.

  • Security – Fail-proof transaction process with highly secured banking login credentials with cash refunds for failed payments.

  • E-Commerce – The best and most convenient payment service offered to both merchants and online shoppers.

  • Time Management – With the matter of a few seconds, the right payment gateway method will save you both time and money.

How to identify the payment gateway that best supports your ecommerce platform or software?

With the growing number of online shoppers and equal number of ecommerce websites, the task of attracting visitors to the site proves to be extremely harder to achieve. It counts on the extend of reliability that you provide your customers while purchasing your product and thus, the payment platform for online transactions. Leave the scope in your ecommerce site for a SaaS-based or self-hosted platform to integrate all major payment gateways.

Paypal – Paypal is a highly recognized and widely used payment gateway solution provider for all web and mobile payments with no setup or monthly fees but with numerous add-ons for the customers.

2CheckOut – 2checkout accepts multiple payment methods including credit cards, debit cards and Paypal making every transaction easy and flexible.

CCAvenue – It supports maximum payment options and multiple currency processing to deliver a more localised buying experience and reach a wider audience with bank EMI Options, net banking, mobile banking, cards and much more.

Google Wallet – It presents an easy method to receive and transfer money instantly from your cards, bank account and wallet balance through a well-encrypted and secure payment channel.

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Taking In Unlimited Orders Effectively With The Restaurant Application

 

Ordering anything and everything online has become a trend in the current day. Out of this, food ordering is one of the most widely used technology. Every restaurant is taking a leap towards initiating the online food ordering system to their business. How to succeed and stand out in restaurant business with online ordering implemented to it? One simple way to win this business is understanding the advantage the food delivery software imposes when compared to an ordinary physical restaurant.

ordering system

One main issue that would raise in an online restaurant system is managing huge number of orders. Some of the ordering systems do not support the taking in of multiple or unlimited orders. When there are many customers trying to order in the system at the same time, chances are there that the system will not allow some customers to book their orders. Sometimes, the unsupported system may get crashed when many users try to order.

When the online food ordering system does not work right, customers will surely get annoyed to order from you. There are remote chances that they may try to order food again from you. Isn’t this indirectly misleading the brand value of your restaurant?

Never give a chance for something like this to occur. If you are on the go of launching an online ordering system for your restaurant, initially go through the features that are portrayed for the product. Check if the same meets your requisites. See to it that the restaurant ordering software supports the unlimited orders feature. This would enable n number of customers to login and book their desired food from the given menu, without any annoyance. Remember, a user- friendly online food ordering system will always make your customers come again to order food; in turn this is profitable for your business!

 

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How relevant is content in an e-commerce software site for enhanced customer experience?

A large number of mid-level online e-commerce company websites or businesses are incapable of generating traffic and create their own brand value in the E-commerce market.

Ecommerce_Software_ContentMarketing

There is the primary requirement to implement the digital marketing tactics & Search Engine Optimization process that would help to improve the quality of traffic to your site. Here, we project content marketing as a viable tactic to help in online leads leveraging followed by a better user experience.

Forrester foretells that by 2020, one million Business-to-Business sales persons will drop their jobs to E-commerce sites. The report indicates nothing but the potential of “online marketing statics” as the most important rule in company marketing plans.

Google’s search engine ranking algorithm depends on the end user search experience. If your website could extend what your end users are looking for and improve end user satisfaction, it will reflect on click-through rate(CTR) increase and ranking also increase.

You can streamline your chances for important content by increasing the routes in which you fuse content on your  Online Website site. a lot of ways to include content in e-commerce software website that really helps to share your customer needs as well as user-friendly content.

Blogging – Most of the online customer study about the products related information, industry-related topics and more things so that really helps end user and remaining brand name.

The long form of content – It more really related to the product presentation, Products case studies, products FAQ’s, Products white papers, customer testimonials.

Video – Video is more powerful content marketing techniques. animated products explainer videos are help convey your messages & easily get ranked in google search engines.

Social Media – In the social medium cover-up all the customers. In this medium helps convey a message in different forms like the creative photo, Funny video, GIF files, product offers campaigns.

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Streamline Business Operations with Multiple Vendor Inventory management

With the urge for online shopping growing at a rapid pace, the number of online stores is increasing at the same rate. Whether you own a retail storefront or an online store, the prime focus always lies at improving the business operations to subsequently increase the revenue.
happy-shopper
The whole process of building and managing an online shopping store gets easier with the multi vendor shopping cart software. Some effective benefits of choosing online market versus a physical store are suggested here under.

Reduce complexities

Instead of beginning to develop an ecommerce website from the scratch, you can go with a profitable online store builder. All you have to do is purchase the software, add products to your fulfillment and launch the site live to see some effective outcomes. This reduces ample amount of time and simplifies the process to a great extent.

Implement multi-channel

Don’t just stop with being satisfied with your online store or a multi-vendor shopping cart. Club together with multiple channels to maintain your inventory levels across multiple stores. This pulls diversified customers to your online shopping site. Get a suitable shopping cart software that enables to sync all your business channels and storefronts.

Transactions on the go

Online businesses should adopt a simplified yet professional payment system to provide more user-friendly, efficient and secure transactions. Payment activities play a critical role in streamlining business operations, and multiple payment gateways help to bring in multiple business opportunities.

A befitting multi vendor shopping cart software can resolve all the online store management issues thereby enabling exciting features that not only help in a smooth functioning of your business but also streamlines business operations for a successful strategy execution.

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Social Media Marketing Tactics to Increase Your Online Buyer & Website Visitor

Ecommerce Social media marketing

Organic Social media marketing (SMM) is a form of online marketing that utilizes social media platforms websites as a digital media tool. The goal of Social media marketing is to produce content that users will share with their social network to help a company increase conversion and brand exposure and broaden customer reach.

Pin your most successful performing posts to the Top of your company Social Media pages

Now days most of there people engage in Social Media Platform,There’s also a chance that those people you engage with might quickly check out your social profile feed and click through to your site or content.

  • Updated your social media cover Photo to something eye-Catching with Call to actions, this really help to promote your branding.
  • Updated your company primary contact details
  • Create your call to actions with website links.

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Active on the Trending Hashtags

  • Hashtags make it easier to find and follow discussions about people,topics,events,locations,promotions and more
  • Hashtags up the odds for your or your business being discovered.
  • Pair your Hashtags with images
  • Groups your Hashtags at the end
  • Use trending Hashtags the compliment your content
  • Run Hashtag connected campaigns/contests
  • Explore Hashtag first
  • A Good Hashtag is Memorable, Unique and Relevant to your post

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Use Emoticons in Social Media to increase Engagement rate

Larry Kim, Founder of Wordstream recommends utilizing emojis as a part of your online networking presents on dependably support natural engagement and lower the expenses in the event that you pay to increase them.

Emoticons increase comments by 33%

Post with emoticons get 33 % more comments, get shared 33 more often,and get liked 57% more then post with than posts without emoticons.

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Run Social Media Contest

35% of fans likes a page to participate in a contest, and using contest -related words, such as winner, win entry, contest, enter and promotion are more likely to engage people.

Screenshot from 2016-07-14 16:49:17Post Quotes as Images

A picture is worth a thousand words. But what if you layer words on top of your pictures?

You don’t need to do the math to know you’re doubling down on engagement by communicating with your audience through both language and imagery.

That’s where adding quotes on top of social images can be part of an effective strategy.

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M-Commerce Technology Trends

Mobile-Commerce-1000x400

Mobile technology is currently on the rise nowadays,.Therefore,many businesses have made Mobile commerce, or M-commerce, a top priority.Sure enough, ‘Mobile commerce will be nearly half of E-commerce by 2018’ revealed a headline in a leading magazine.Studies from The Goldman Sachs Group Inc. estimate that M-commerce sales will reach a staggering $626 billion in 2018.It is  evident that M-commerce growth is fast outgrowing that of E-commerce in a ratio of 3:1.This indicates that web sales only on smartphones and tablets in 2018 will nearly equal web sales on almost all conceivable computing machines from just half-a-decade earlier.


The number of smartphone and tablet users making purchases on their mobile devices is expected to increase significantly. A whopping 686 million consumers around the globe will make a purchase on their mobile devices in 2015. This figure is set to increase 21 percent to 830 million in 2016 and subsequently rise 16 per cent to 961 million in 2017, and peak 13 percent to 1.09 billion in 2018, according to The Goldman Sachs Group.

Gartner Inc., found in a recent survey that mobile commerce currently generates 22 percent of digital commerce revenue. The American information technology research and advisory firm predicts that by 2016, 89 per cent of companies will realize that reaching out to their customers through a multi-channel approach will be mandatory, and hence fix customer experience as their primary basis for competition.

Industry experts state that focusing innovation on new products and new business models is subject to shrinking periods of competitive advantage. This is because competitors and alternatives abound. To meet this challenge, nearly three-quarters of companies expect to increase technology spending on customer experience in 2015.

Marketers with digital and mobile commerce initiatives need to focus on encouraging the development of cross-functional teams — including IT, sales, customer support and legal — to create seamless path-to-purchase experiences, and post-purchase relationships with consumers who are increasingly using mobile devices to purchase products and services.

Marketers with digital and mobile commerce initiatives need to focus on encouraging the development of cross-functional teams — including IT, sales, customer support and legal — to create seamless path-to-purchase experiences, and post-purchase relationships with consumers who are increasingly using mobile devices to research and purchase products and services.

Mobile marketing teams should investigate how to leverage mobile wallets, with the expected reinvigoration of consumer interest in mobile commerce and payments.

In fact, Gartner reveals that by 2017, U.S. customers’ mobile engagement behaviour will drive mobile commerce revenue to 50 per cent of U.S. digital commerce revenue. Mobile commerce will account for 24.4 per cent of overall e commerce revenues by the end of 2017.

Some sectors will migrate more quickly than others to accepting mobile payments and promoting mobile commerce.Customer experience management will naturally be at the forefront of all these initiatives.

Mobile web still rules over apps:

Web drives 2 times more traffic than apps – according to a Morgan Stanley report mobile web traffic is twice as big as mobile app traffic. And it also grows faster.

Deep linking & mobile retargeting great way to bring traffic – Google now uses deep linking to index and rank mobile app content in mobile search.

Smartphones dominate Mobile

Smartphones’ share now 60% of mobile transactions in the US – this shows that smartphone’s share grew about 15% in just a year.

Growth is driven by better models and technology advances – mobile manufacturing companies are pushing themselves to bring better models each year,and work on improving features.This indirectly helps eCommerce companies better present their products, provide better user experience and as a result this leads to more mobile commerce transactions.

Mobile share of eCommerce transactions ruled the recent holiday season contributing to the huge amount of the revenue retailers made.

Holiday shopping broke records this year – mobile accounted for a huge amount of the eCommerce transactions during the holiday season last year.

The average mobile share of eCommerce transactions during the holiday season were 30% and it is assumed it will grow even higher this year.

Mobile transactions ruled on Black Friday – the mobile share of eCommerce transactions on Black Friday were 41%,which makes it the best performing day for mobile during the holiday season.

In fact, mobile share of transactions were 18% higher on Black Friday than on Cyber Monday.

Mobile commerce is growing and retailers need to increase their focus in that direction in order to increase their results.

The overall trend suggest that app will become even more important in the next few years. Right now they have higher conversion rates and transaction values.

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Tips to Increase Email Engagement Rate for your ecommerce store

Email Engagement

 

In todays world competition always get higher and higher in every business. So everyone who are in the business need to follow best tactics to do a better business and email marketing is one among them. Also, just sending a mail to your subscriber list is not going to help you to do a better business. You need to nurture your subscribers in which they engage with your emails.

Subject Line

Your subject line should be in such a way that it should attract the recipients. Most of the recipients click the email because of the attractive subject line. So your subject line should be that much attractive so that recipients can click on that.

Social Sharing Options

Your email must also include social sharing buttons wherein emails that include social sharing buttons have higher click through rate. Social sharing buttons helps to spread your offers go viral. So make sure that include important social sharing buttons in your email.

Segmentation

Make sure that you use list segmentation in order to prevent recipients with irrelevant content or email. If you list your segment you can see that you witness more transaction and more sales.

Include Call to Action Buttons

Your email must also include call to action button. When sending an email to your recipients it is important to consider the objective of any email. If your intention is to make users to increase the subscribers of your newsletter then you must include call to action which implies to complete that action.

Use Interesting Emails

Your email must engage your audience . Your email should does not resemble a story to your audience. Use triggeres email messages so that it will be useful to your subscribers.

Analyse the result

At the end you need to analyse the result such as total emails sent , emails delivered, bounced, open rate, click through rate, unsubscribers etc.,,

With this you must also analyse your response and conversion rate. You need to keep these points in mind while creating your next campaign so that you can incur high number of conversions.

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