Ecommerce Brands Should Prepare Themselves For CX in 2017

With ecommerce seeing constant changes, here are some tips for what ecommerce brands need to look into to keep themselves up in the market, this year. However be the line of strategies, everything should cling to one main thing: Customer experience.

42% of CEOs agree with the fact that customer experience is the key to drive business. This was found by the latest Gartner data. 80% of the B2B customers accept that CX(customer experience) is the biggest influencer in decision to work with certain business vendors.

Price and product will be overrun by CX by the end of 2020, says an insight by Walker. Customer experience will become the key brand differentiators.

CX has already been taken as a serious factor by many enterprises. Here are some instances that predict it.

  1. To create and engaging experience to audience, Oculus was bought by Facebook in 2014.

  2. Mobile checkout experience is core for brands to see huge conversion rates.

  3. Decisions are evaluated in a more unique way than the last few years with leadership roles making more important notes. An observation by McKinsey suggests that customers’ experience says that CX should be considered as one main factor.

If ecommerce shopping cart software is what you are looking for, then choose the system that has the best customer experience. The first step to look into if you are in need of a software in 2017, initially list out requirements, research on the best-suited ecommerce software for your domain, check for its features list and most of all, look if has a good customer experience and customization. Yes, if a multi vendor shopping cart is completely customizable, it solves almost all your issues. You can easily go with it to begin business in near future.

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$250B Market Scope For Online Food Delivery

Online food ordering industry is seeing a rise than the last year and there is an expected capital inflow in this. The market opportunity for the online food ordering system still remains as huge as ever. The core restaurant market comprises a large share of profits from online food delivery and online hotel booking, say the latest research of Morgan Stanley.

60% of the online food delivery is found to be for Pizza delivery. There is another perception where experts suggest, seeing the amount of inquiries they receive for pizza delivery gave rise to the reason of beginning / starting up with an online food ordering system for all restaurant items.

pasted image 10Research on 5000 Americans were conducted and that resulted in the below conclusions;

  1. Two third of them placed online take away orders for the past 6 months
  2. The detailed report suggested that the level of demand of this industry was consistent
  3. Urban, Sub-Urban and Rural markets are involved in it

There is a rapid growth for online delivery or Foodpanda clone kind of services. Many restaurants that had considered sales just through their physical outlets are changing their minds. A recent NDP research suggests that off-premise food service will overtake the traffic growth to the restaurant industry in the next 10 years.

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Apart from this, total of the whole restaurant industry compounds to $490 billion market out of which food delivery contributes to 43%. That is depicted in the pie chart below:

Every industry sees/ faces a periodical trend and some may stay for long. Online food ordering system is one such trend at the moment that would sky-shot business.

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Must-Have Features for E-commerce Sites

Websites have their own way of showcasing themselves. Be it a kind of animation or product previews, every website has its unique style. Here are some of the must- haves a multi vendor shopping cart must- have in order to stay profitable.

Mobile friendly website:

To stay on the top, you gotta make your business portal as mobile friendly as you can. Its is a well- known fact that more people prefer to use to mobile mode of the website than the desktop version. Hence, having a mobile friendly website makes it convenient for customers.

Special offers:

Enabling special offers is an integral part of marketing a business. Having special offers in the header column of the website makes it more predominant and grabs the attention of users/ customers to take a look at what it’s all about.

Related items:

Yes another must- have feature is the related items column. Well, thinking in the customer point of view, they’d be more than interested to find items relevant to what they are looking for. This not only works good in a customer perspective but also works as nobly for the one using the shopping cart software also. Yes, an additional display is equal to additional sales channel.

Security features:

Security of a site should top the list when its comes to concern. As the site is used by both merchants and customers use the site, a secure atmosphere is a must to maintain. Firewall that bridges a wall between authorized and unauthorized traffic should be built and proceeded. Having privacy policy in the footer part of the system is also treated as a security feature.

High resolution photos and videos:

One drawback with the online store is that you do not get a chance to see the product like that of what you see it in a physical store. But, an ecommerce software with solution that is almost the same, many high resolution images of the product, in different angles can do wonders in the sale of that products. Videos of those products depict a clearer understanding on the same.

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Restaurant Technology Trends in 2017

A new year is a beginning for new happening. In technology terms, it is time for new technology to get its place. What do restaurant customers expect from technology? They expect something that innovation, user- friendly and convenient. In a recent study conducted across 1000 dinners, some of the big changes of the industry were discussed along with the future restaurant technology. Here are 3 top trends:

Image result for restaurant customers

A Server Call Button:

How annoyed are we when we sit in the restaurant and wait for the waiter to come near our table or to wave a hand to them. To avoid such situations, a server call button  technology can be implemented. Every customer needs the attention of waiters till they leave the restaurant. A simple call button acts as a tool to alert waiter that you are in need of them to take new orders, ask some queries or to refill your plates.

The Customer Feedback:

Customer feedback is one of the main things involved in restaurant business. Earn a few negative feedback and your business will slowly see the low side of sales. In the age of social media, anything and everything is shared and a feedback when shared can impact your Foodpanda clone business in both positive and negative ways.

Online ordering platform:

Well, another boon that restaurant technology has acquired is the restaurant ordering system. Customer can order food in just a tap. There are numerous features that come along with the  online food ordering system. Both web and mobile platforms are helpful for customers to get along with a restaurant and be in good terms with them.

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Ways to Implement Technology for a Successful Restaurant Business

Technology plays a major role in various industries of which the restaurant industry needs to adopt the technique of transforming the traditional method of operations to an advanced and easy one using technology. Technology can assist by reducing operational costs, risks of crowd handling, manpower and increasing order frequency and customer loyalty.

Easy Order Placement via Mobile Ordering, Customer Apps, and Digital Signage

With the advent of technology in modern times, the consumer can utilize online menus, online ordering and online reservation system to browse menus, order food or drinks, and enjoy a convenient dining experience. Restaurants also offer mobile apps for the customer to place order and pick it up while on the go saving much time. Digital boards make it way too easy to change price and menus than manually changing it.

Advanced Mode of Payments for Effortless User Experience

The rate of going cashless has considerably increased as consumers have transferred their mode of payment to digital transactions. By implementing the cashless method of payments in restaurants, a large number of consumers tend to choose your restaurant as it has no hassles of waiting in queues for payment processing.

Ensuring Safety by Installing CCTV camera for 24×7 Surveillance

By installing digital cameras in the food preparation areas and other workplace malpractices and non-compliance can be easily detected and the decorum along with the genuine functioning of the hotel can be well maintained. New technologies along with LED lights in work areas and alongside heat equipment where slippage may occur contributes to hazard reduction.

Cloud Based Point-of-sale Technology

Compared to the large upfront cost and the limitations of a closed architecture that costs much with limited features, the Point-of-sale Technology is an advanced option for easy maintenance of the restaurant as it cuts down on pricing. It not only cuts down on costs but also offers various user-friendly features like wallet integration, online ordering and many other loyalty programs making it easy for the customer to access and place orders and the restaurant to streamline the services with the best customer service.

Regardless of the industry, technology evolves so quickly and has always known to support both the customers and the business. On the other hand, technology does fail at times but success totally depends on how swift the restaurant rectifies the hiccup and bounces back to normal.

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Most Common Reasons for Shopping Cart Abandonment

Most of the e-commerce stores witness Shopping Cart Abandonment problems that act as a threat to the downfall of the business. Shopping cart abandonment happens when shoppers browse and select their items and put it in their online shopping cart but leave the site before completing their purchase.


Let us find below the common factors that lead to Shopping Cart Abandonment.

Compulsive Registration for Creating New Account

Shoppers having to create a new account in order to register and enter information in various fields make it a hectic task for many customers. By providing a guest checkout option, users can complete the purchase in a simple manner and the merchant can cut down the number of dropouts drastically.

Lengthy and Perplexing Check-Out Procedure

Customers lose interest on a product even at the checkout page occasionally because they are asked to fill long and confusing pages of information in order to place a order. With multiple steps from the cart to check out makes the customer frustrated and abandon the order.

Customer Conducts Price Comparison with other E-commerce Stores

Customer goes through the website and checks the same product in another e-commerce website for better offers and discounts. If a different website offers the product for a lower pricing, customer abandons the cart and places the order in the other e-commerce store.

Shopper Adds to Cart to Purchase Later

Customers at times purchase a product to gift a friend or a relative for a special occasion on a later date. They browse through the online store to purchase it later and hence add it to the cart but later abandon the cart due to several reasons.

Expensive Shipping Rates and Delayed Shipping Time

Shoppers abandon their carts when they see the expensive shipping rates and taxes that are included in the total. Products that offer free shipping are much preferred than ones with shipping charges. Most often the delayed shipping time also serves to be one of the reasons for the cancellation of orders.

Lack of Multiple Payment Options

Most of the cart abandonment problems in a multi vendor shopping cart software faced by online businesses are due to the lack of multiple payment options. Online shoppers abandon their potential purchase when their preferred payment option is unavailable.

Ways to Minimize Shopping Cart Abandonment

  • By making navigation and checkout process simple

  • Adding the shipping charge to the price of the product to ensure shipping is made free

  • Eliminating hidden costs or additional charges

  • Offering multiple payment and shipping options to cater to the convenience of the shopper

  • Sending reminder emails to customers on pending items in their cart

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Restaurant Online Food Ordering Systems

Go digital is the mantra that is being followed in the recent times due to demonetization. By just having an internet connection on your PC or smartphone, shopping, booking cinema tickets or flight and train tickets online has become a cake walk. The recently developed apps for online food ordering is remarkably a time saving and simple process. Of late the Online Food Ordering System plays an eminent role in the food service industry.


Why Should your restaurant offer an Online Food Ordering System?

Offering an online food delivery platform to your customer base conveys that your restaurant is modern and wants to be easily accessible for all your guests. Drawing more number of customers for a restaurant requires a lot of advertisement. The target crowd may not be interested in allocating time amidst their busy schedule to visit a restaurant and discover what it offers. By using the food ordering system online, one can thoroughly explore the menu items being at home or at office and place orders more conveniently. The chances where a restaurant receives orders using this system are considerably high as it sports a high awareness of the brand which in turn drives more revenue.

Highly Time Saving and User-friendly

Knowing the availability of your favorite dish and choosing from the varieties, this system lets you have a satisfying meal. By tagging a food delivery software to the online food ordering system you can have your food delivered to the place where you are. It allows you to place your order and pick up food as per your convenience instead of waiting in long queues. By offering this system to customers, the restaurant managers can expect a rise in their business as it promotes the brand identity extensively.

Easily customizable to fit your needs and the needs of your customers

The online food ordering option is easily accessible in smartphones and is completely customizable according to your requirements. It comes with a GPS tracker that helps the customers to locate nearby restaurants. The mobile app displays restaurants the menu, price and suitable filters to filter menu items. Customers are allowed to post their reviews and suggestions that persuade others to place orders and the suggestions also help to improve the quality of the restaurant.

With the use of technology for various industries, the idea of implementing Online Food Ordering System  in restaurants has made way for easy, cashless, safe, and secure payment options for customers. By seeking the apt customer attention using this technology, it is sure to elevate the sales graph of your restaurant to a whole new level.

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How to increase restaurant business sales?

Every business goes through a series of innovation every now and then. The same applies for a restaurant kind of business. Managers are keen on innovating new ideas to serve or sell food better to customers. From selling meals in physical restaurant chains to food trucks to online food ordering, restaurant business has evolved through the times.


Here are some tips you can implement to improve restaurant sales business:


The youngsters or millennials would top your active list of customers. For a friction-less experience, target this young blood group. Millennials are those who are social, use mobile more and can communicate about your business if they are satisfied. Give intensive offers to this lot and see your business sales rise!

Focus On Up-selling:

Up selling should not be taken so lightly. A customer would love to have an extra fries or an ice-cream with a extra bucks on his bill. Innovate ways in which this could be done.  For eg: A few extra buys and they win a movie ticket tonight. These may be small things but would count to something big when seen collectively.

The Mobile Business:

Your customers may belong to the club of people who use mobile phones first in the morning and/ till they hit the bed. So, if you are thinking of being in constant touch with your customers, then tap the mobile market in an effective way. The 5-6 inch screen is a mode for your customers to bring business for your restaurant. Why not implement the interactive mobile restaurant ordering system?

Connect Socially:

According to a recent survey made with a small sample set of people, more than 1200 people accepted that they prefer to make their dinner or lunch-out decision with social media reviews and Newsfeed. To hit sales the social way, you can post interesting offers, deals, festive related stuffs. Involve in a local event or even better to conduct one! Talk about your menu and post mouth- watering pictures that would indulge customers to grab a meal at your restaurant, right away.

Tap Technology:

Upgrade your business with technology. Bring the internet technology in. Do you offer pick-up and delivery options? Then, why don’t you take it online. Yes, I am talking about the online food ordering system. Load it with some super- awesome features to entice your customers and make it user- friendly. It is believed that the 90% of customers who order online once will come for a repeated business with you.

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Demonetisation of 500 and 1000 Rupee Notes – Boon or Bane for the E-commerce Sector

The unexpected move of demonetising 500 and 1000 rupee notes was accompanied by a startling number of sequels in the eCommerce sector. Though not significant enough, the movement definitely showed a mounting trend on the digital front.

With cash transactions suffering a reduction, there was an increase in demand for alternative forms of payment including online transactions using e-banking and credit or debit cards, digital transaction systems, e-wallets and others. This has in turn, led to a progress in the online purchasing of several basic consumer products as means of .


While we see an increase in the number of online orders, there has also been a large percentage of returns in the cash on delivery (COD) orders due to unavailability of cash. With several popular eCommerce stores such as Amazon, Flipkart, Paytm and Snapdeal crippling the COD option for many of their items, they will have to provide alternate means of payment to customers for all orders opted with cash on delivery during the period of demonetisation.

With the not-very-positive ripples of demonetisation still in presence, there will be a considerable increase in demand for digital payment options. If this rise in the digital payments during the period continue to exist even after everything falls into place, the e-commerce companies will have substantial reasons to rejoice upon. It is still uncertain if the ban will pave way for more and more payments moving to digital. The e-commerce companies are hoping that demonetization will inspire more people to move online.

E-commerce companies cheer the decision of ceasing the usage of 500 and 1000 rupee notes as a precursor to an increase in digital payments. However, as the majority of online orders in the country fall under the category of cash on delivery, it remains to be seen whether the unanticipated liquidation of the 500 and 1000 rupee notes will emerge with a positive note for the e-commerce industry.

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How this festival season helps to increase eCommerce sales volume as expected?

According to many market statistics says, until 2015 it was 56.43 billion dollars using desktop retail sales volume in the United states. Though which is in 2nd place of selling position when compared with In-store sales volume at the same time % of mobile and tablet viewers have also been increasing year on year.


Let’s discuss the statistics point, why people are jumping into the online purchase? ‘Cause It as simple as easy going to store and purchasing products in a store. No need to stand on Que and of course the online e-commerce stores are selling products in discounted price and the selected products we can use our coupon to scratch discounts. Still, most of the websites having many types of payment methods to get products in the estimated timeline, using credit/debit cards and also cash on delivery.


So to run a online store for the targeted customers, which is never been an easy task to any startup, medium and even to the enterprise level companies. Even though we will be able to quickly find out many marketplace software available to attract ecommerce sellers who want to merchandise their products. But when it comes to real time scenario if you think to buy one ecommerce software, you will get only desktop version and you may not get an option to sell your products in the festival time using coupon/discounts. When it comes to merchandise your products ordered by your specific categories again there will be lots of mismatch to ordering your products by your specialized categories and subcategories. Now, if you likes to bring all in one place you will be ended up paying more money as you may not have that in your budget.

Which is why we at Uniecommerce, specially designed our products based on the industry statistics with our expert team’s support carefully crafted our products along with all above said features, functionality uniquely available. Get Uniecommerce and give a Happy Shopping Experience to your customers in this special time.

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