How to create a successful ecommerce website

Ecommerce the best platform to do any type of trade across the internet. It has become one of the most important facet of today’s business. The main reason why people love to shop online is that, it can save business time and money. Customers need not have to travel along all shops. They mainly expect the online store to work properly.

To own an successful ecommerce website -

*   We can make the online store perfect by providing clear info regarding the product and services description. It must state the color of product, stock availability, products must be displayed in various angles, pricing comparison, if shipping charges is included then it must be mentioned.

*   While creating an ecommerce site, it must be stated clearly that how a customer can be contacted. Call to action button must be highly visible. They can be contacted either through mail, live chat, call or skype, etc. Other main thing is that, we must be able to respond to the customers with in the fraction of seconds.

*   Make sure that demo, contact info, shopping cart, etc must be visible to the customers the moment they enter the website. All these are likely to increase the sales conversion. Allow customers to know about you and your products.

*   Allot an column for customers testimonial, which is one of the best way to attract the visitors. Having an positive feedback about the product would surely influence the customers to buy. Place new updated deals, this would attract the customer to visit the site often to find whats new in the site.

*   Always make the customers to feel much more interested when they visit the website. For all these, first of all we want customers to visit the site. SEO can be done to increase the number of visits. All the above are some of the tips for building an successful ecommerce site.

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Some Interesting Facts To Know About Ecommerce

Interesting data on ecommerce –

*   The ecommerce growth has increased from $231B in 2012 to $262B in 2013.

*   It is said that, US consumer spend an average around $1,200 – $1,300 per year and the number will increase by 44% to $1,738 by 2016.

*   According to Forrester, 54 % of visitor to a brand website have high purchase intent.

*   It is said that, 5 % increase in customer retention can increase profit by 25% to 125%.

*   A report says that, sales of physical goods through social network will grow by 93% per year in US and moreover 27% of shopper willing to buy through social media sites.

*   Today mobile commerce sales will grow from $3 billion in 2010 to $31 billion in 2016

Here are top 5 countries ranked by Ecommerce sales in 2013 -

1. US – $ 384.80

2. China – $ 181.62

3. UK – $ 141.53

4. Japan – $ 140.35

5. Germany – $ 53.00

Want to know what exactly your customers do ? Online shopper who participate in these activities

25 % of visitors reads customers rating and reviews

25 % of visitors try for free sign up

18 % of visitors buy things in online auction

6 % of visitors post ratings and reviews

Some of the best practices to retain online customers –

By offering quality product

Providing excellent customer service

Exclusive deal

Ask customer opinions

Offering complementary product

Get in touch with the customers

Set and fulfill customer expectation

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Identifying The Important Feature Of Ecommerce Software

Today ecommerce software offers a complete solution to the business market. Infact, it plays a significant role in determining the value of the business. Generally the ecommerce application includes shopping cart, better designing and usability, even SEO, optimization of the product, etc. Every business are focused on finding new opportunity which helps in attaining good profit.

Important features of ecommerce software -

Shopping cart software -

The most important feature when it comes to ecommerce software is shopping cart software. The shopping cart must be highly convenient to use. When business do not make use of this software, they are tend to loose the customers.

Auto responder technology -

Using this auto responder tool business can save both the money and time. It is said that, auto responder tool can generally ship out thousands of mail on daily basis. Infact, it is an asset for the business.

Ad tracking -

Only with this tracking tool you can identify, whether the business is in the right path or not. It helps in spotting out the exact the strength and weakness of the marketing strategy. With this tool you will get to know where your customers are from.

Having a good template

Another thing is that, template must be good. The ecommerce software allows to change the template according to the product. It must be exclusively designed for the business. It must provide flexible solution to add the company logo.

Product recommendation -

It is an easy way to increase the sales promotion. Business can see great success by using this product recommendation. In a way it increases the page traffic. It helps in improving the customer retention and increasing the customers value.

Single page check out -

Customer after purchasing online, the next step is to complete the order. The customer only thinks to complete the shopping as quickly as possible. It would be better to have the entire form on single page rather than taking into the next page.

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Things to look before selecting an ecommerce software ?

If you wish to run an online store then you have to look for the better ecommerce software. Only then you can stay ahead of your competitor. Firstly find out whether your online store is user-friendly. Visitors must find it easy to navigate and look for the product they are finding for. Make it perfect from customers point of view. Run your store efficiently 24/7 with right choice.

*   The ecommerce software must be easy to set up, the store must be professional with an attractive design. The products should be categorized and must be easily viewable for the customers.

  By selecting the good ecommerce software, it assures to run the online store smoothly. The software must facilitate in providing a safe and secured online transaction process.

 *   Its always better to have an google analytical tool or any other tool to keep track of performance rate of online store. Focus on manipulating the url and defining tags of the particular page.

*   Have multiple image option which enable to display the products in various angles. Providing space for the viewer to comment, rate, give likes, etc.

*   Ecommerce software package requires a flexible, robust, rich featured software, that enables to function properly.

  It must be able to manage payment of the e business, without considering the currency and method of payment.

*   There must be an inbuilt features for product and price comparison, which provides the customers a clean sketch on the product and its price. This would encourage the visitors to buy.

*   Having a good product description is determining criteria so place the description properly. The software must facilitate to maintain the site in simple manner. It must generate sales report this allows to do improvisation online store for better sales.

 

Select the best software for your online store.

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Tips for improving your ecommerce website

Here are few tips for improving your ecommerce site -

As we all know first impression is the best impression. The motivation for buying a product starts from website designing. Design and develop your ecommerce site from customers point of view.

(i) Keep your ecommerce software site simple. No matter what the product is. Have an attractive image for the product and list out categories in systematic way. Be crisp in providing the information to the customers.

(ii) If you really want the customers to view the details about the product and click buy now button. Then enhance the quality of the product image. Provide user with more than one image for each product. Show casing the image in multiple angle will give some idea about the product.

(iii) Next thing is give complete information about the product stating its size, color, usage, features, overview, price comparison, customer rating option, feedback everything must be found. All this will motivate the customers to buy.

(iv) The ecommerce software must be simple allowing to add or remove the product. Providing full control over managing the back end.

(v) Making it user-friendly. Have a search tab option allowing the user to type and find their way in search result. The user must be able to find the product based on criteria like size, color, price, design, etc.

(vi) Having a transparent and secured payment is expected from every customers. There must be no hidden fee. Make the sign up procedure as simple as possible. Everything within 5 steps.

(vii) Provide your customers with real informations regarding the phone number, contact address, mail id, etc. The information must not be fake.

(viii) It would be better to have portfolio, demo page, trail version, etc. These things makes your customers gain more trust on you. Have new letters, column to update offers and deals, various payment options, etc.

 

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Importance of Social commerce

Today we have stepped from ecommerce to scommerce. Social commerce is all about the people and social power. Social sharing things likes, tweets, share all these enriches the product demand. A statistics report says that, 75% of shopper who read social sharing comments and feedbacks have clicked on the product link in the post which landed in product page of retailers website. 53% out of those shopper who clicked through retailer page have made the purchase. Today social sharing are very much valuable which creates a cycle of sharing and buying thus process goes on.

Social commerce includes customer feedback, comments, rating option, like/dislike button, review recommendation, refer friend option, forum community, etc. As everybody knows social commerce was introduced in November 2005 by Yahoo.

A small statistical report on social commerce -

*   Social commerce sales are expected to bring in $30 billion each year by 2015
*   Facebook drives 26% of referral traffic to business websites
*   It is said that 20% of shoppers prefer buying products through a brand’s Facebook page compared to its website.
*   Nearly 10 million registered small businesses have a Facebook presence.
*   89% of agencies use the social network to advertise for their business clients.
*   Small businesses believe Facebook is a valuable marketing tool for their brand.
*   Today there are millions of pages on face book, many of which are used for business purpose

All these point revels the importance of social media sites. Today customers are using this social media channel not only to increase the social circle, also to get review of the products before purchasing. This platform helps in enhancing word of mouth publicly. Thereby helps in increasing the sales conversion.

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How to boost up your sales on ecommerce website

The key of getting customer to purchase online is by having an ecommerce software website that attracts the visitors and engage them to stay on site. The products must be show cased in an orderly manner. For building a smart store even small things has to be considered.

 

Here are some ways to boost up conversion rate -

1. Keep easy navigation – In an ecommerce software website each category and sub category must be clearly displayed. Customer must feel easy to navigate to any of the pages any time. Proper display of the product image is must. The image photography must be attractive.
2. Have a search bar – Even though the site is easy to navigate. It is always better to have a search bar option. A convenient way for the visitor to find what exactly they want.
3. Keep your site as simple as possible – Note that Buy now or Add to cart button must be clearly visible to the customers. It must not be like they have to search for these buttons. All these are best way to enhance sales.
4. Give more details – Provide all the basic details what ever the customers expects like size, color, availability of the product, it would be even more better if you provide some comparison for the product pricing.
5. Show casing your product – Spend some time for show casing your product. It must be appealing and eye catchy. Providing the best photography ensures in attracting the customers.
6. Other features – Present their purchase in form of gift. Make your customers feel excited to do shopping frequently here. You can even give your customers some complements or some discount coupon for the next purchase.
7. Ecommerce site to be browser friendly – Sites that runs well on multiple browser can drive more traffic to the website. All these are better way to increase the sales.

 

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Four Ways To Make Your Ecommerce Site Appealing

Today ecommerce has revolutionized the business world. Most of the customers have moved to online shopping and the demand for it is booming day by day. A statistical report says that US customers spend around $ 1,200 – $ 1,300 per years and it is expected to get doubled by 2016. Just make your ecommerce site visually more appealing. It is definitely the future of sales. The fact about ecommerce site is that no body wants to shop at an unattractive or unintuitive online store which is very simple and straight. So focus on making your site attractive and online display should encourage the customers to come into the store and look for the product.

Ecommerce landing page must encourage customers to buy. Here are four ways to make your ecommerce site as appealing as possible.

1. Demanded products, good layouts
2. Scale and flow
3. Say no for too much of dynamic code
4. Don’t forget mobile

 

Demanded products, good layout – The foremost thing is to focus on making a beautiful layout for an online store. Ask your designers to design it in a such way that, the product display must be cleanly lay-outed with best photography.

Scale and flow – It is nothing but creating an hierarchy of what information are important on the store, which has be displayed first. Beldam says “Make call-to-action buttons stand out by being bright and colorful — they’re what you want your users to click the most.”

Say ‘ no’ for too much of dynamic code – In case of incorporating dynamic code into an ecommerce website make sure that you use it wisely else say big no for it. Javascript and HTML 5 would do wonders in enhancing your online layout.

Don’t forget mobile – Mobile commerce the most fastest growing thing. It is said that 25% of search traffic comes from mobile device. M commerce is the next step for online shopping so get ready for it.

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Starting an online store

Today staring an online store has become even more simpler. Here are some points to be considered before starting an online store, purchase a good domain name, web host, shopping cart script, payment gateway, product image and have descriptive content for the image along with the price and buy now button. Make your site perfect from SEO point of view so that your site get listed when typed in search engine.

For starting an online store, you must first have a business plan. Which includes finding the business competition, who your customers are ? what are you going to sell online ? Always have a good deal and many more. The product you sell must be reliable and it must have a good demand in the market. Make sure that everything is perfect right from product display to inventory management. Moreover the main thing to note is that, the prices for ecommerce software has come down so that, you needed not have to spend more. Check out your competitor for other new updates. There are lots of third party integration now you can update and ensure to run store smoothly online. You can start acquiring you customers by having your face book page, referring friend option,etc. Keeping engaging your customer with new products and offering. Have connect with blogger, twitter, google analytical tool etc to measure your site traffic and to calculate the purchases.

What we do after online store is ready ?

Add products

Select payment gateway integration

Design your website

Manage your store

Start selling online

Five tips for starting an online store -

Do thorough research

Carry out online transaction

Have a good marketing plan

Offering postages and others

Website must be simple and neat to use

Get ready to trade….

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ecommerce trend 2013

The fine ecommerce site has an ability to define customers expectation and then proceed to delivering . ecommerce software industry continues to grow.

According to Gartner

” Gartner estimates the market size of e-commerce software, including commercial services from the cloud, is $3B in 2013 ”

” Gartner sees mobile, social and globalization being the three compelling reasons why e-commerce product strategies need to be re-evaluated today”.

Rise of M commerce -

According to google analytics over 57% of visitors are using mobile device. Later slowly the ecommerce firms started to invest in mobile platform. As they are the best positioned to capture todays market share.

Responsive Ecommerce -

We all would have heard about responsive design which is in way same as responsive ecommerce. e-Merchant giving instant respond to the needs of the customers. Its adapting to the changing demands of todays market.

Delivery battleground -

Retailers focus on improving end to end order management, which improves the customer satisfaction.

Focusing more on social network integration -

Ecommerce will become even more intensive with social networking. As we all know social media has a way to interact and market to customers. Social media channel like face book, twitter, etc allows to explore new avenues.

Personalization -

Personalization is the key to deliver great customer experience. Generally it is said that about 59% of the consumers expects to be notified when their frequently purchased item is on sales. Just an email, sales alerts or some interesting offers attracts the customers.

Updated content -

Always have an updated content. Product description, sales promotion, other news, etc has to be new. Do some creative things which can easily attract online store visitors. Even you can run an ecommerce business blog, forum or latest column to keep updated.

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