How to Promote an Ecommerce Site Successfully?

This is an era of selling products online using an ecommerce site which becomes the first contact point for customers. There are multiple companies who are ready to build your ecommerce site. There are also plenty of scripts available in the market which can help you to build an ecommerce site quickly. But the fact remains that one need to make the site visible among the crowd such that people become familiar about your site and products.

Promoting an ecommerce site to the public is one of the millennium task since it seeks expertise and strategic planning. SEO is one such magical three letters which does a great contribution in listing the sites on the best pages of search engine such that ecommerce site’s visits are increased leading to sales enhancement.

Once I had a long discussion with one of the expert in the field of SEO who gave me many advises and few I would like to share here.

Keyword identification

The first and foremost step for promoting the ecommerce site is to identify the keywords that represent your product or business. For example, “Mobile Commerce”, “M-commerce” etc. The best keywords can be chosen from the options suggested by Google Keyword Planner which will show the competition existing for the particular keyword and related information. Thus your first step will help you to identify the type of phrase people use while they search the products/service. This can help you to bring in focused and targeted sales.


You can now start writing articles and blogs which may contain the keywords that you have identified as valuable for your site. When you post these blogs or articles on the best sites in the internet, you may get a back link (a website link through anchor text/keyword) which may bring more visitors to your site.

Participate in Forum

Forums are the place where one can ask question, get replies, or post replies. You can participate in the forums by leaving the url of your ecommerce site as the signature line which may get noticed by valuable customers who are interested in your query or reply.

Reciprocal link building

This is very unusual method of link building which can increase your page ranking. There may be many other ecommerce site who may be ok with sharing your link on their site if you are ready to place their link in your site. This is the case of mutual benefit. This can be profitable agreement since the visitor comes in search of an ecommerce site and chances are there that he may visit your link too.

Place site in directories

If you have plans to focus your sales in the local areas, then submitting your site link in the directories site is the best option. This may bring attention of people who belong to particular region.

Pay-per-click (PPC)

This is yet another strategy adopted by SEO for placing the ads on the search engine pages. The real advantage is that you have to pay money only when a visitor clicks the link and reaches your ecommerce site. Some of the famous PPC services include Google Adwords, Microsoft adCenter, and Yahoo search marketing. There are also special sites which promote ecommerce sites exclusively which includes,,, etc.

Referral programs

This is an innovative thought by ecommerce site owners to promote the site. When a customer of the site refers more visitors to the site, then he can enjoy the referral income. This can increase the sales on the site.

Sharing videos

Interesting sales video can be created and posted on the various video sharing site which can increase the number of visitors to the website with the site links included in them.

Email marketing/Newsletters

This is one of the oldest method which is very effective in reaching the customers. Customized newsletters can be circulated to the customers to keep them informed about latest products and offers on the site which can improve sales.

Reliability of Site

One may find many other methods to promote the ecommerce site, I have discussed only the main methods. Apart from the various techniques utilized to promote the ecommerce site, it is very essential to notice if the site is user-friendly and has complete features to function properly. The integration of the best payment mode like Paypal or credit card should be securely done such that user finds it easy and reliable to do money transactions with the site. This helps to bring in repeat customers.

Uniecart is the open source e-commerce platform to create your online store. Please look the demo at

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How to Build Your Free Online Store?

No fuel, no traffic, no crowd. Today’s shopping is done at leisure, conveniently at home, over the internet. Buyers can browse across different e-shops and compare prices before shopping. E-commerce has provided a new outlet for the merchants to meet their buyers 24×7. The payments can also be done flexible via different methods like credit card, Paypal, cash-on-delivery etc. Infact, e-shops take good care of your product and deliver them at your place with free or paid shipping service depending upon the product.

Reading all these facilities of e-shop, consumers tend to choose online shopping. Above all, the merchants are tempted to open their e-shop to enhance their sales. Though multiple vendors are shining in their business using ecommerce site, there are still plenty of novice who do not know how to start e-shop. If you are one among them, then you are reading through the right lines. Read more to build your own FREE ecommerce site all by yourself.

Uni-eCart is a product from Uniecommerce which allows to build a free shopping cart with all its complete features. Anyone can start a ecommerce site just by managing the admin panel which is very easy to understand. You can add your products for sale categorically with details like photo, description, price etc. The hot products are listed below. The ads can be managed on the top banner. All the products are listed categorically such as books, clothing etc. One can also find the products using the search option. When you choose a product, other related products also gets listed which keeps the customer engaged and glued with the site.(

One can register with the site or use Facebook connect to access the site. The site has add to cart option which allows the user to buy the products and keep them in cart until it is paid off. User can always remove products from cart before doing final payment. Another interesting feature of Uni-eCart(Demo : is that one can choose the size and color of the product.

Most valuable feature of Uni-eCart for the merchants is that it allows to get the feedback from the customers in the form of star rating. Social media such as Facebook, Twitter, Linkedin etc are shared with the ecommerce site such that user can poll their opinion, place their likes, post their comments etc which can be very useful for the merchants to understand the need of the customer. Just imagine- all these happens on your PC, Laptop, or tablet, smartphone etc.

The whole site can be built quickly and easily using the Uni-eCart. The back-end has options to view statistical information like New customers -Month wise, Total Customers and Total Merchants etc. The graphical information provides insight over site activities. The orders from the site can be managed easily. The customer contact information can be maintained in the site. Blogs can also be posted on the ecommerce site to attract more customers. The entire settings of the site can be managed using the settings option. Cities, countries, categories etc can also be set by the settings. Hence Uni-eCart is an excellent choice for building a FREE ecommerce site effortlessly.

Contact for more details

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Social Commerce – Adding Social Media To Ecommerce

Social commerce involves using social media, supporting social interaction. It is selling products by implementing social commerce into the trading business. Today it is considered to be the most refined and feasible way to succeed in the business.

A statistical report states, 75% of consumer said that through watching user generated video reviews helped them to make a purchase decision. 74% of people rely on social networks to purchase. With just a click of mouse over social bookmarking, social networking sites like facebook, twitter, etc would help to reach out customers.

Major sales driven in social ecommerce -

*   Establishing networks through facebook, twitter, pinterest,

*   Through online marketplace script and auction sites

*   Through user review sites, group buying, etc.

Social commerce is nothing but using social media as transactional media.

Here the buyer takes the decision to buy the product not just based on the product description or images but rather based on the reviews given by the other user. This is an additional weight-age for increasing the sales.

The user keeps sharing their personal feedback, provides recommendation to their friends. It is the best platform to have direct contact with their customers. Thereby even seller can get to know, much about their products. It is said that, 75% of people are more likely to purchase a product or services that a friend openly endorses on social media.

When your planning to sell through social networks, it must be presented well with catchy content, video of the product and other facebook updates. All these can really attract customers. There are chances for the visitors to share the post only when the post is striking and appealing. Social commerce is said to be the best tool for business promotional activities

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User Experience Problem That Affects Customer Service

Now a days people prefer to shop online which gains customer comfort. Here are few things listed below stating some of the user experience problem that affects customer service. A small change in customer service can have big impact on the business bottom line.

*   ‘Add to basket’ or ‘Check out’ or ‘Buy now’ button must be clearly visible. It must not be like viewers scrolling down and looking for the buttons. Those call to action words to be highlighted with different colors which would look still more better.

*   Ecommerce sites being non compatible for mobile shopping. Recently we see that people are shopping through mobiles and tablets are increasing. Visitors must feel easy to shop, they must not face any technical issues stating “Error try later”.

*   Check out procedure to be in an one single page. Usually customer prefer to finish off the shopping quickly so that, never take it to the next page. Don’t make use of captchas, for sure you will be losing your sales.

*   If ecommerce site takes long time to download, sure it will tend to loose visitors. When customer clicks the product image they must be able to have a quick view on the product.

*   Shipping charges added at the last minute would surely disappoint the customers. It is at the risk of losing the sales.

*   The search option must work properly listing out the expected results. Ability to search an ecommerce website is very much important. This would improve the findability and navigability of the site.

*   When all of a sudden, page showing 404 will demotivate them to move out. In that case customers are likely to leave the page.

These are some of the major issues customer face while shopping online.

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How to create a successful ecommerce website

Ecommerce the best platform to do any type of trade across the internet. It has become one of the most important facet of today’s business. The main reason why people love to shop online is that, it can save business time and money. Customers need not have to travel along all shops. They mainly expect the online store to work properly.

To own an successful ecommerce website -

*   We can make the online store perfect by providing clear info regarding the product and services description. It must state the color of product, stock availability, products must be displayed in various angles, pricing comparison, if shipping charges is included then it must be mentioned.

*   While creating an ecommerce site, it must be stated clearly that how a customer can be contacted. Call to action button must be highly visible. They can be contacted either through mail, live chat, call or skype, etc. Other main thing is that, we must be able to respond to the customers with in the fraction of seconds.

*   Make sure that demo, contact info, shopping cart, etc must be visible to the customers the moment they enter the website. All these are likely to increase the sales conversion. Allow customers to know about you and your products.

*   Allot an column for customers testimonial, which is one of the best way to attract the visitors. Having an positive feedback about the product would surely influence the customers to buy. Place new updated deals, this would attract the customer to visit the site often to find whats new in the site.

*   Always make the customers to feel much more interested when they visit the website. For all these, first of all we want customers to visit the site. SEO can be done to increase the number of visits. All the above are some of the tips for building an successful ecommerce site.

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Some Interesting Facts To Know About Ecommerce

Interesting data on ecommerce –

*   The ecommerce growth has increased from $231B in 2012 to $262B in 2013.

*   It is said that, US consumer spend an average around $1,200 – $1,300 per year and the number will increase by 44% to $1,738 by 2016.

*   According to Forrester, 54 % of visitor to a brand website have high purchase intent.

*   It is said that, 5 % increase in customer retention can increase profit by 25% to 125%.

*   A report says that, sales of physical goods through social network will grow by 93% per year in US and moreover 27% of shopper willing to buy through social media sites.

*   Today mobile commerce sales will grow from $3 billion in 2010 to $31 billion in 2016

Here are top 5 countries ranked by Ecommerce sales in 2013 -

1. US – $ 384.80

2. China – $ 181.62

3. UK – $ 141.53

4. Japan – $ 140.35

5. Germany – $ 53.00

Want to know what exactly your customers do ? Online shopper who participate in these activities

25 % of visitors reads customers rating and reviews

25 % of visitors try for free sign up

18 % of visitors buy things in online auction

6 % of visitors post ratings and reviews

Some of the best practices to retain online customers –

By offering quality product

Providing excellent customer service

Exclusive deal

Ask customer opinions

Offering complementary product

Get in touch with the customers

Set and fulfill customer expectation

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Identifying The Important Feature Of Ecommerce Software

Today ecommerce software offers a complete solution to the business market. Infact, it plays a significant role in determining the value of the business. Generally the ecommerce application includes shopping cart, better designing and usability, even SEO, optimization of the product, etc. Every business are focused on finding new opportunity which helps in attaining good profit.

Important features of ecommerce software -

Shopping cart software -

The most important feature when it comes to ecommerce software is shopping cart software. The shopping cart must be highly convenient to use. When business do not make use of this software, they are tend to loose the customers.

Auto responder technology -

Using this auto responder tool business can save both the money and time. It is said that, auto responder tool can generally ship out thousands of mail on daily basis. Infact, it is an asset for the business.

Ad tracking -

Only with this tracking tool you can identify, whether the business is in the right path or not. It helps in spotting out the exact the strength and weakness of the marketing strategy. With this tool you will get to know where your customers are from.

Having a good template

Another thing is that, template must be good. The ecommerce software allows to change the template according to the product. It must be exclusively designed for the business. It must provide flexible solution to add the company logo.

Product recommendation -

It is an easy way to increase the sales promotion. Business can see great success by using this product recommendation. In a way it increases the page traffic. It helps in improving the customer retention and increasing the customers value.

Single page check out -

Customer after purchasing online, the next step is to complete the order. The customer only thinks to complete the shopping as quickly as possible. It would be better to have the entire form on single page rather than taking into the next page.

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Things to look before selecting an ecommerce software ?

If you wish to run an online store then you have to look for the better ecommerce software. Only then you can stay ahead of your competitor. Firstly find out whether your online store is user-friendly. Visitors must find it easy to navigate and look for the product they are finding for. Make it perfect from customers point of view. Run your store efficiently 24/7 with right choice.

*   The ecommerce software must be easy to set up, the store must be professional with an attractive design. The products should be categorized and must be easily viewable for the customers.

  By selecting the good ecommerce software, it assures to run the online store smoothly. The software must facilitate in providing a safe and secured online transaction process.

 *   Its always better to have an google analytical tool or any other tool to keep track of performance rate of online store. Focus on manipulating the url and defining tags of the particular page.

*   Have multiple image option which enable to display the products in various angles. Providing space for the viewer to comment, rate, give likes, etc.

*   Ecommerce software package requires a flexible, robust, rich featured software, that enables to function properly.

  It must be able to manage payment of the e business, without considering the currency and method of payment.

*   There must be an inbuilt features for product and price comparison, which provides the customers a clean sketch on the product and its price. This would encourage the visitors to buy.

*   Having a good product description is determining criteria so place the description properly. The software must facilitate to maintain the site in simple manner. It must generate sales report this allows to do improvisation online store for better sales.


Select the best software for your online store.

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Tips for improving your ecommerce website

Here are few tips for improving your ecommerce site -

As we all know first impression is the best impression. The motivation for buying a product starts from website designing. Design and develop your ecommerce site from customers point of view.

(i) Keep your ecommerce software site simple. No matter what the product is. Have an attractive image for the product and list out categories in systematic way. Be crisp in providing the information to the customers.

(ii) If you really want the customers to view the details about the product and click buy now button. Then enhance the quality of the product image. Provide user with more than one image for each product. Show casing the image in multiple angle will give some idea about the product.

(iii) Next thing is give complete information about the product stating its size, color, usage, features, overview, price comparison, customer rating option, feedback everything must be found. All this will motivate the customers to buy.

(iv) The ecommerce software must be simple allowing to add or remove the product. Providing full control over managing the back end.

(v) Making it user-friendly. Have a search tab option allowing the user to type and find their way in search result. The user must be able to find the product based on criteria like size, color, price, design, etc.

(vi) Having a transparent and secured payment is expected from every customers. There must be no hidden fee. Make the sign up procedure as simple as possible. Everything within 5 steps.

(vii) Provide your customers with real informations regarding the phone number, contact address, mail id, etc. The information must not be fake.

(viii) It would be better to have portfolio, demo page, trail version, etc. These things makes your customers gain more trust on you. Have new letters, column to update offers and deals, various payment options, etc.


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Importance of Social commerce

Today we have stepped from ecommerce to scommerce. Social commerce is all about the people and social power. Social sharing things likes, tweets, share all these enriches the product demand. A statistics report says that, 75% of shopper who read social sharing comments and feedbacks have clicked on the product link in the post which landed in product page of retailers website. 53% out of those shopper who clicked through retailer page have made the purchase. Today social sharing are very much valuable which creates a cycle of sharing and buying thus process goes on.

Social commerce includes customer feedback, comments, rating option, like/dislike button, review recommendation, refer friend option, forum community, etc. As everybody knows social commerce was introduced in November 2005 by Yahoo.

A small statistical report on social commerce -

*   Social commerce sales are expected to bring in $30 billion each year by 2015
*   Facebook drives 26% of referral traffic to business websites
*   It is said that 20% of shoppers prefer buying products through a brand’s Facebook page compared to its website.
*   Nearly 10 million registered small businesses have a Facebook presence.
*   89% of agencies use the social network to advertise for their business clients.
*   Small businesses believe Facebook is a valuable marketing tool for their brand.
*   Today there are millions of pages on face book, many of which are used for business purpose

All these point revels the importance of social media sites. Today customers are using this social media channel not only to increase the social circle, also to get review of the products before purchasing. This platform helps in enhancing word of mouth publicly. Thereby helps in increasing the sales conversion.

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