What Do Online Sellers Need to Know About Mobile Optimization Tacticts 2017

The existing pattern about SEO purely deals with the desktop first world thereby ignoring mobile optimization. This is one of the important things that online sellers need to understand if they are to take branding of their ecommerce website to an elevated level. If you believe Google brings you business, then here’s something for you; it’s not too late for Google to launch its core mobile- friendly update.

New_Research_on_Mobile_Ecommerce_Trends

Priorly, Google had launched the ‘Mobilegeddon’ update initiating mobile-friendly websites. Yet, there’s one core point to understand. Desktop sites are ranked based on the content of mobile version of the site. Such is the significance of mobile-friendly websites.

Google has not yet started the Mobile- First Index update yet. But, it will roll-out in the end of 2017. There will obviously be only one index and that will be the Mobile- First one.

There are various types of mobile websites introduced in the past few years. These were found to improve the user- friendliness of websites to multi-folds.

The SEO changes Ecommerce Sellers must know:

  • Crawling JavaScript Sites:

There was really no affordable tool before the release of Screaming Frog version 6.0. This would render a client- side JavaScript. It is now possible to crawl as a mobile user. The content can also be rendered. In the recent versions only the “headless browser” was seen.

  • SPA Indexation:

Single Page Application the abbreviation of SPA. Mobile searchers will be directed to the requisite app by creating deep links within the app. This will help the Google discover app content and optimizes the app.

  • Mobile KWR for Answer Boxes:

Searching on mobile devices is different than in desktop. There are mid-tail keyword phrases that are suggested along with “people also ask” and “people also search for” options.

  • Geographic Inde

Geo is considered an important factor for mobile searches. Depending on that also SEO of ecommerce site should be done.

Mobile Ranking Factors:

  1. The speed of the website loading on the mobile

  2. Pop-ups should not be a distraction. It needs to be limited in size when used on mobile

  3. For mobile ranking, the core factor is user- interface

  4. Last but not the least, crawling is one of the biggest concern to be considered


This year, let ecommerce sellers focus on addressing websites that have mobile- friendly related issues. This will surely incline sales of the Multi-vendor shopping cart software business to a positive side.

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