Google Analytics is really a valuable tool to analyse the performance of your ecommerce site. You can measure and increase your sales volume using this excellent tool provided by google. It provides necessary informations such as your unique visitors, pageviews, your bounce rate etc., This post gives you complete insight on how to use google analytics for your ecommerce store.
Setting Up An Account In Google Analytics
1)Just go to google analytics and create an account
2)After signing click create a new account
3)Next step is to choose your website
4)Now you will given a tracking ID which you need to integrate that in your website
Google Analytics delivers numerous reports which can be sliced in many ways. Even the basic report delivers plenty of great informations which gives you lot of insights to look at.
Real Time Report
Real Time report gives you insight about what’s happening on your site in real time
Audience report gives you insight about how many visits and pageview you got for your site
Acquisition Report shows you the sources from where your visits come from
Behaviour report gives you insight about what your visitors doing on your site. You will get details about how many pageviews your webpages drive.
This gives you details on sales and conversions
Ecommerce Metrics To Take Care
1)Ecommerce Conversion Rate
Ecommerce Conversion rate can be calculated as below
E-commerce conversion rate = (Total E-commerce Transcations/ Total Visits on a website)*100
Transaction Rate is the purchase order . You need to always keep track of unique transaction rate for your ecommerce products
Your total revenue is calculated as
Total revenue = Total Product Revenue + Total Tax + Total shipping
Unique purchase gives you insight on total number of unique purchases of a product
Product revenue gives you report on total revenue generated from a product