Google Analytics Guide For Ecommerce Business


Google Analytics is really a valuable tool to analyse the performance of your ecommerce site. You can measure and increase your sales volume using this excellent tool provided by google. It provides necessary informations such as your unique visitors, pageviews, your bounce rate etc., This post gives you complete insight on how to use google analytics for your ecommerce store.

Setting Up An Account In Google Analytics

1)Just go to google analytics and create an account

2)After signing click create a new account

3)Next step is to choose your website

4)Now you will given a tracking ID which you need to integrate that in your website

5)Click Save

Basic Reports

Google Analytics delivers numerous reports which can be sliced in many ways. Even the basic report delivers plenty of great informations which gives you lot of insights to look at.

Real Time Report

Real Time report gives you insight about what’s happening on your site in real time

Audience Report

Audience report gives you insight about how many visits and pageview you got for your site

Acquisition Report

Acquisition Report shows you the sources from where your visits come from

Behaviour Report

Behaviour report gives you insight about what your visitors doing on your site. You will get details about how many pageviews your webpages drive.

Conversions Report

This gives you details on sales and conversions

Ecommerce Metrics To Take Care

1)Ecommerce Conversion Rate

Ecommerce Conversion rate can be calculated as below

E-commerce conversion rate = (Total E-commerce Transcations/ Total Visits on a website)*100

2)Transaction Rate

Transaction Rate is the purchase order . You need to always keep track of unique transaction rate for your ecommerce products

3)Revenue Calculation

Your total revenue is calculated as

Total revenue = Total Product Revenue + Total Tax + Total shipping

4)Unique purchases

Unique purchase gives you insight on total number of unique purchases of a product

5)Product Revenue

Product revenue gives you report on total revenue generated from a product

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