With ecommerce seeing constant changes, here are some tips for what ecommerce brands need to look into to keep themselves up in the market, this year. However be the line of strategies, everything should cling to one main thing: Customer experience.
42% of CEOs agree with the fact that customer experience is the key to drive business. This was found by the latest Gartner data. 80% of the B2B customers accept that CX(customer experience) is the biggest influencer in decision to work with certain business vendors.
Price and product will be overrun by CX by the end of 2020, says an insight by Walker. Customer experience will become the key brand differentiators.
CX has already been taken as a serious factor by many enterprises. Here are some instances that predict it.
To create and engaging experience to audience, Oculus was bought by Facebook in 2014.
Mobile checkout experience is core for brands to see huge conversion rates.
Decisions are evaluated in a more unique way than the last few years with leadership roles making more important notes. An observation by McKinsey suggests that customers’ experience says that CX should be considered as one main factor.
If ecommerce shopping cart software is what you are looking for, then choose the system that has the best customer experience. The first step to look into if you are in need of a software in 2017, initially list out requirements, research on the best-suited ecommerce software for your domain, check for its features list and most of all, look if has a good customer experience and customization. Yes, if a multi vendor shopping cart is completely customizable, it solves almost all your issues. You can easily go with it to begin business in near future.