The number of businesses generating profit from eCommerce platforms has grown incredibly over the years. This massive growth is possible only when it is inextricably tied to the hub of technology. The emerging trends in eCommerce are driving the online market toward overwhelming business development and disrupt the traditional business practices and upgrade the standards of eCommerce. I have listed here the three trends that have disrupted eCommerce in recent years.
1. Emerging artificial intelligence
The advancement of artificial intelligence (AI) has improved the intuitivity, performance, and functionality of the eCommerce businesses. Based on big data analysis, it allows business operators to set forth strategies to understand customers based on analytical trends. Predictively, AI is poised to fragment the entire eCommerce industry. By putting the human factor back into a digital experience, eCommerce businesses can find better ways to engage their customers and offer them an enhanced buying experience.
2. High-value chatbots
Shopping assistant chatbots are ubiquitous and one of the game-changing trends. Chatbots’ purpose is to keep your customers always engaged, and interact effectively with them and collect data accurately. It is causing hefty disruption across all eCommerce businesses and is a twofold manifestation that helps to communicate as well as collect inherent data. Updated and upgraded chatbots will be helpful to provide basic, yet effective, customer service in finding products, and guide your customers to understand how to navigate a business and complete a purchase.
3. Prioritizing mobile shopping
A significant percentage of eCommerce traffic is generated by mobile users. The shopping behavior of customers is growing smarter with smart devices that allow them to do their purchases on the go. Therefore, adopting mobile-friendly websites and considering customers’ needs, desires, and trends are going to be a good source of revenue if you let your customers develop a constant relationship with your business. Keeping your customer first and prioritizing their needs would be the best tactics to attract customers toward your business.
Taking advantage of developing trends in eCommerce and adopting the one best suited for your eCommerce business will allow you to move ahead in the business curve and attract customers to your online store and grow more as the field grows.