Ecommerce sites that are running today – quite often the retailers who run it use a transcript ready to show the product and its characteristics instead of a genuine content and value. This is more done on a repeated mode on every product and service that is sold on the site which in result fails to reach the goal of convincing the visitors. While it is known that a standard content created for product descriptions can enhance your e-commerce conversion rates, very small number of webmasters really understand the value of positively rising the web traffic with creating specific features for every product they sell.
A standard ecommerce content must persuade the visitor that they can trust on your brands and you as a company that you are selling the best and suitable offers to them.
Since your prospective customers cannot feel or touch the product that they buy as it is not in their physical reach, yodu have to foresee and provide them what they need and expect. Its easier said than done but still inducing and creating trust must be aimed at.
Nearly 79% of web surfers simply browse the pages instead of reading by each line, ecommerce sites must emphasize on a mix of paragraphs and bullets in formatting to powerfully convey the key features of the products and its characteristics. Put it in bullted list the strong points of the product and a short description of the product so that the customer can quickly grasp the information. Describing the operational features and advantages of the product in such a way that it is captivating and your customers will be gratified by its use.This is all is ecommerce content is all about – promote well with its unique and flattering featurs. Featured content not only give you the primary information of a product or service, but also goes to show how important it is for the customers. Make your product description easy and clear that will inspire the customers at the same time do not get over the board.
How to commit your assurance?
As specified earlier, the main aim of a standard content should reach its customers with faith and dependency assured with the company, because they dont want to waste their money on which they are not sure of. A quality ecommerce content creation proves it in two ways: creating impeccable content. Secondly, you cant convince your customers to spend time and money on prodcts if you are not able to devote the much needed effort to create a satisfying sales content with appropirate grammar and devoid of spelling errors. This is quite understandable but at the same time imagine how undetermined your company will appear before the visitors if you do not concentrate on the significance of an immaculate content.
Looking at the self-evident research which proves that people will not go for an online purchase if shipping costs are not affordable. Sometimes, it may sound unpopular among customers about the idea of shipping policies that they might just abandon the purchase and leave your website. They dont to wait until the stage of shipping after they have paid out and it does not satisfy their intentions. This may not be part of your actual selling but explain to your content creator that this factors are clearly brought out.
Include Search Engine Optimization as your site structure
If your site is racing up in the rankings of the search results in the best engines then you have made it! If you want to be the frontrunner and outwit your competitors then it is imperative to include SEO as your site model- marking the keywords for each page. Do not use the manufacturer’s copy of content for projecting your product page and brands. Create your own content for each category and relevant keywords and come together.
Create a different copy for your affiliates for product descriptions and with different keyword mixes. Google has come out with some very good plagiarism structure so that ecommerce sites are genuine in their providing content creation. It must also be made sure that others do not just simply ape your content for their websites. There are always plagiarism checkers to monitor the content ownership and google also helps a lot to find it out.
How to create smooth and straightforward content?
When you create and review your content make sure that the readers’ intentions are met and clearly understood. Do not put in complex words to describe your products but clear and understandable. Read through the viewer’s comments and testimonials to get an idea about their expectations. The following are some tips to follow:
Do not use long sentences
It is very difficult to understand by the readers who want to buy your products when it is very long to read. Use independent clauses or separate sentences. Avoid modifiers, extra stretching phrases. Avoid using adverbs and adjectives.
Avoid complex words
Avoid using complex wordings that will deviate the reader from the topic and thereby arrive at a decision to skip your product ecommerce site. Enable them to choose your product by writing clear and crystal words.
Write it Clearly
Write it clear and use simple language to inspire the readers. Make the user easy to understand the jargons you use.
Adopt Active Voice
use active voice which conveys the action of the verb directly to the user. It uses the exact action that user can perform that’ll reach to them.
Do not produce copied content
Even when using images do not create copies which will directly affect the conversion rates and the web traffic towards your site.
Do not be Uncertain
have a consistent format when writing your content descriptions. The emphasis must be uniform and consistent.
Do not overemphasize
do not create sentimental content to attract customers. This might be detrimental at times for your true publicity of your site.
Do not be Creative
sometimes being extra creative can spoil the curry. For example,
About Us, Buy Now are standard terms that are common to all sites. Using creativity here will not fetch results rather it’ll spoil the whole idea of reaching the intended audience.