Payment gateway integration is an essential feature of marketing and online sales management which every website needs, the current trend being online purchase. The feature enables to provide customers with more of the customs facilities including “Payment Offers”, “Offer Coupons”, “Online Billing” and “Credit Card Payments”.
Online payment gateways facilitate secured and fast transactions always adequately protected with proper data encryption, ensuring the information is passed securely between the customer and the merchant.
Integrating payment gateways with e-commerce platforms poses the greatest challenge of choosing the best suited payment gateway method that acts as a secured link between the vendor and the customer. The integral part of attracting global customers to your ecommerce business resides in creating the transaction process a reliable and smooth one.
Benefits of Payment Gateways
Payments – With only the requirement of an internet connection, payment gateways provide anytime, anywhere access.
Security – Fail-proof transaction process with highly secured banking login credentials with cash refunds for failed payments.
E-Commerce – The best and most convenient payment service offered to both merchants and online shoppers.
- Time Management – With the matter of a few seconds, the right payment gateway method will save you both time and money.
How to identify the payment gateway that best supports your ecommerce platform or software?
With the growing number of online shoppers and equal number of ecommerce websites, the task of attracting visitors to the site proves to be extremely harder to achieve. It counts on the extend of reliability that you provide your customers while purchasing your product and thus, the payment platform for online transactions. Leave the scope in your ecommerce site for a SaaS-based or self-hosted platform to integrate all major payment gateways.
Paypal – Paypal is a highly recognized and widely used payment gateway solution provider for all web and mobile payments with no setup or monthly fees but with numerous add-ons for the customers.
2CheckOut – 2checkout accepts multiple payment methods including credit cards, debit cards and Paypal making every transaction easy and flexible.
CCAvenue – It supports maximum payment options and multiple currency processing to deliver a more localised buying experience and reach a wider audience with bank EMI Options, net banking, mobile banking, cards and much more.
Google Wallet – It presents an easy method to receive and transfer money instantly from your cards, bank account and wallet balance through a well-encrypted and secure payment channel.