Once you decide to start an ecommerce store the challenges you face are many. Since the ecommerce industry seems to be very profitable many competitors arise targeting the same market with same product.
Ecommerce Site Construction
The first challenge to set up an ecommerce store is finding out the best platform to set up an ecommerce store. There are numerous options of ecommerce software to start your store. You need to do well research before selecting one. There are two types of options available for you one is hosted version and the other is SAAS version. You can choose one based on your requirements.
The next challenge would be increasing sales of your ecommerce store. After finishing developing your store, you need to concentrate on increasing sales of your website. As soon as you start a website you will only incur less number of sales so to overcome this you must first concentrate on your site well and test every component to make your sales pick up.
Focus well on marketing your site through various social media channels and encourage your followers to share the products.
Another big challenge of an ecommerce site is Inventory Management. You should always stay organised for the key Inventory Management. You need to select a system to easily manage every item you have in the store. Select a platform so that you can quickly change a page to out of stock and product ID.
Poor Website Traffic
In order to drive sales and revenue you need to boost your website traffic. You will need to have enough website visitors so that they convert as buyers. Unless you have large number of website visitors you will incur only less number of sales.
You need to completely utilize social media for the fast traffic. Using better Images in social media post generates more clicks than normal post. So, having a gradual presence and having good number of followers is necessary to increase sales.
You can also invest in google adwords to increase website visitors and to increase sales.
Having good logistics is also one of the secret to get more number of sales. Logistics is necessary to get customer retention. If your store fails in logistics then you will obviously fails in all aspects of sales.