#10 Factors to Establish a Successful Ecommerce Store

Starting an ecommerce storefront has become very easy these days because of the multiple ecommerce solutions in the market which help to build the site instantly. Since there are many ecommerce software, one should be careful while selecting the right solution to build an error-free ecommerce store. Some of the factors to consider while selecting the right ecommerce software are discussed below.

#1 Own domain name

Most of the good brands in the market allows to have your own domain name. So be wise to choose the solution that is simple, affordable, easy to run, and allow one’s own domain. Free setup option is made available for most of the solution. Therefore one should look out for maximum features provided by the solution.

#2 Template customization

A good ecommerce platform will provide multiple templates to choose from a variety to furnish the site outlook. Templates help to build the site quickly from an already built basic features, design, and layout. There should be also option available for customization service to make the template re-built to one’s taste. Customization service can help you build unique storefront.

#3 Shopping cart functionalities

The shopping cart should be complete. Uploading images should not be a problem. The solution should provide multiple design templates with good user experience and check out process. Uploading products should be easy with best storefront management covering maximum functionalities inclusive of multiple payment methods and shipping/delivery.

#4 Product Hosting

The site must be able to support unlimited ecommerce hosting. It should be able to handle 2 products to 2000 products flexibly and quote shipping costs in real time basis. The storefront should have the capacity to support ‘n’ number of products with best performance of the site without any time delay in loading the images.

#5 Support multiple currency:

The shopping cart must be able to collect the payments from all over the world by supporting multiple types of currencies. This makes it flexible for the end user to make their payment in their own currency without any confusion about currency exchange. Similar to multiple language support, there should be option available for multiple currency support to make the site viable.

#6 Responsive design

The site must be developed using the mobile responsive design technique such that the contents get displayed uniformly across mobile, tabs, and web solution. The site layouts and design must be automatically adjusted to get displayed in various screen sizes without affecting the contents. End user must be able to access the ecommerce storefront via mobile front or through tablets.

#7 Simple to manage

The site must be user friendly and must be manageable without any need to understand advanced technologies. Good user experience should be enabled to build the site and start selling immediately. The site owner must be able to post the products and manage the selling easily without any technical barrier.

#8 Good support

The ecommerce site should provide customized 24/7 support which makes it very simple for the user to manage the storefront quite easily. Support must be provided at every stage of building the storefront. The site should be operable for different time zones with consistent support.

#9 Social media integration

The ecommerce store should be integrated with social media such as Facebook, Twitter, and Linkedin etc to increase the traffic o the site. Option to submit reviews and rating should be provided for the customer for which it is essential to integrate the social networking sites with the ecommerce site.

#10 Secured platform

The storefront must be secured against any fraud, viruses, and scam. The site must ensure the customer for their privacy and security of their valuable data. The ecommerce solution must be able to build a fully fledged secured site that provides quality platform to manage ecommerce activity on the site.

  • October 14, 2012 |
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How to Increase Sales Conversion on Mobile Platform?

Mobile commerce have become very common these days that one can find lots of mobile traffic streaming into the business. About 15% of the sales from ecommerce site are from mobile customers. Mobile shopping is a potential area which can be explored more to get active business. The mobile commerce sales in US are expected to reach $114 billion this year (2014).

At this juncture, some of the best strategies to be followed for increasing the mobile conversion rate are discussed below.

Build optimized site

The ecommerce site which is mainly focusing on providing mobile commerce should be designed appropriately such that customers can easily move around the site by logging through the mobile front. The number of clicks to accomplish a task should be reduced such that users find it easy to navigate across the site. A minimum of 2 clicks can be ideal for the users to reach anywhere on the site. Search options should be prominently provided such that it becomes easier for the users to find anything on the site by submitting the request in search box. Multiple payment gateways should be provided by the site along with speedy checkout process.

Explore mobile features

The maximum features of the mobile must be explored and used with the site. Video files on products/services can be used effectively to increase sales conversion. It helps for easy decision making. The click-to-call button or call-to-action button provides more comfort for the customer to navigate across the application which can indirectly promote the sales. The GPS facility can be utilized to measure shipping cost and delivery time.

The barcode facilities and QR-code readers makes the billing to be simple which helps to generate the sales through the mobile. The classifieds ads from nearby places can be explored in the ecommerce site such as eBay which adds more value to the mobile commerce.

Email handling

The emails are one of the oldest technique yet very effective technique to increase the sales conversion on the mobile site. The emails are easier and simple to use with quick processing. Emails can be presented with recommended size of button at least 40 pixels. Typing text can be eliminated wherever possible to provide enhanced user experience. Instead drop-down menu can be used to select options.

Cover local market

Study reveals that 70% of mobile customers search for businesses within five miles of location. Hence location-based service is the best option for mobile commerce. People search nearby restaurants, bank, ATM etc which creates importance for local businesses. Push notifications can be sent to the mobile regarding local businesses via mobile paps. Coupons can be generated for shopping in store and online. The mobile searches can be optimized for local search.

Personalized approach

People feel homely and comfortable when they are addressed personally. The database information can be used effectively to address the customer with personalized option. Arrival of new products can be informed. The information regarding the current offers and discounts can be flashed on the mobile. Loyalty programs can be announced for the appropriate customer based on their visits and purchases.

Less contents

More contents on the site may confuse the customer. Therefore, less contents that are relevant can be used with fewer clicks to select options. This can reduce the bounce rate on the site which can lead to increased sales conversion.

Social Media

Today’s world highly depends on social media since it is one of the fast growing sector which handles the biggest resource – the manpower. Social media is rich with information about millions of people across the world. Social sharing button can be introduced to increase sales conversion on the site. More and more images and videos on social media attract the crowd towards mobile commerce.

Conclusion

The mobile commerce has reached new heights by serving the customers at its best with strategic handling of data and sales promotion. The flexible payment gateways support increased sales conversion on the site. People stay connected with the various services that are provided on mobile platform which involves newer technologies and service & business model which makes it uniquely different from traditional ecommerce. Some of the top categories in mobile commerce sales include apparel & accessories, computer hardware, and event tickets. The highest percentage of mobile commerce spending is on video games, consoles & accessories. Hence the businesses should identify the potential market for mobile commerce and explore it to its fullest extent to increase conversion rate on the site.

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#10 Tips to Get Topics for Blogging

Blogging can be a great effort to bring in more traffic to the ecommerce site. It is helpful for SEO and contributes for ranking in search engines. Blogs add more pages to the site where each new page reflects that your site is active. It provides opportunity to create internal links with rich anchor text which link to product pages. Good contents posted regularly brings in more traffic.

Most of the time, it becomes frustrating when there is no more topics to write that may leave you baffled. This situation is faced by most of the content writers who write regularly for the ecommerce site. In order to manage this problem, few ideas to be followed by the writers are discussed below which may be useful for writing more contents easily.

#1 Hints from previous blogs

Referring older blogs can give you clues to write new topics. For example, you might have skipped few points in previous blog due to lack of time or clumsiness. You can provide those valid points as a new blog which can be interesting for the audience. Therefore, older posts can sometimes provide you newer topics to continue blogging.

#2 Refer other blogs

You can read other blogs to get an idea about the topic to write. This does not mean plagiarism. Other ecommerce blogs can give you new ideas. It may introduce you to a new topic about which you are ignorant. Multiple ecommerce issues can be analyzed for blogging.

#3 Market trend

You have to watch closely on the market trend and what people are talking about. Keeping an eye on ecommerce trends can foam new ideas for blogging. The latest news can be converted as blogs which may be more lucid for understanding by the site users.

#4 Customer queries

Your sales team can help you by providing the repeated queries that are asked by the customers. A blog can be written as an answer to the customer query which may attract more audience and bring in more traffic to the site. The blog should be written legibly such that the customer gets his clarification about his doubt.

#5 Valuable content

Explaining the basic concepts or idea of a product or service in brief can be a new way of blogging. Your content value increases based upon its simplicity to reach the audience such that even a layman can understand the concept easily. References can be taken from academic journals, trade journals etc.

#6 Social media

Today’s generation is never apart from social media. Motive to write content can be taken from social media based on customer interaction, feedbacks etc. The social media such as Facebook and Pinterest can give you hot topics to write.

#7 Share with other blogger

Idea sharing can be a thought provoking activity for blogging successfully. Discussions with other blogger can fetch you new ideas. Sharing is knowledge. It can tickle new concepts and create innovations in writing.

#8 Discuss with co-workers

The actual working concepts of the business can be more understood by discussing with other co-workers. The technical aspects of the product or service can be understood by discussing with other technical persons. Discussion with subject matter experts can give you more blogging ideas.

#9 Upcoming projects

The newer ecommerce projects can be discussed in the blogs. The upcoming projects can be discussed with the employees to sketch it as a blog which may attract the customers to visit the site to know more about the project.

#10 Popular post

Keep an eye on the blogging that has received most likes. The idea can be formed from such popular blogs. One can follow on what the audience like to read and present a blog based on the audience interest.

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How to Build an Ecommerce Site Easily?

Ecommerce has taken a new outlook with the introduction of many multi merchandising platform which support sale of products, deals,and even auction under one roof. There are many ecommerce software available in the market which helps to build ecommerce site quickly. Some of the basics and features of ecommerce website building are discussed below.

The major participants of ecommerce site includes:

  • The customers who buy the products
  • The owner of the website who sell the product and collects payment
  • The ecommerce application which acts as middleman between the buyers and sellers
  • The payment gateway which handles all money transaction
  • The merchant bank account

The activities happening in the ecommerce site include:

  • Customer surfs the site catalog of product
  • Customer adds the product to the shopping cart
  • Customer buys the product and proceeds to check out
  • Payment is done via payment gateway
  • Secured shipping and payment details are provided
  • Product is shipped to the customer
  • Product returned due to various reasons and related refund details

Selling online

One should be clear on what he is going to sell online. The stock level should be maintained both for the physical store and the virtual store online. In rare cases of returned goods, the stock level should be adjusted as well as refund process should be initialized.

Ecommerce solution

The ecommerce application handles all the activities of selling and buying easily . The entire application can be viewed as front end and back end activities. On the front end users can browse and buy the products while on the back end the administrator manages entire functioning of the site.

Product catalog

The ecommerce site is mainly depended upon the handling of products on the site. The complete details of the product is maintained such as product name, cost, stock etc. The advanced features like adding discount code, video, customer review etc are also handled by the the site.

Admin dashboard

This is the main place from where the site activities are managed effectively. The site owner can login into the dashboard easily using user name and password. The dashboard provides all the information such as product handling, reports on sales, payments etc. All the basic details like language, currency, default country etc can be set in back end admin panel.

Appealing site

The layout and design of the site is very important to attract more people to increase the sales. Standard themes and templates can be used to provide enhanced site outlooks. Also, customization can be done for the site to deliver preferred appearance for the site with additional features. The text color, background, logo etc can be customized which makes the site to be unique.

Web hosting

The ecommerce site should be registered with domain name for doing the business. There are many ecommerce solution in the market which takes care of complete implementation of the ecommerce project right from domain registration till business setup. Mostly free setup is provided with meager maintenance cost. The most suitable hosting plan can be adopted.

Bank Account/Payment gateway

Each ecommerce site is associated with a bank account for legal trading. The payment gateway should be integrated for handling money transaction. There are many types of payment gateways, and one can integrate the best one that suits the type of ecommerce business established by the business owner. Some of the famous payment gateways include PayPal, Google checkout, WorldPay etc. There are basically two types of payment gateways such as hosted and inclusive. In hosted service, the customer is diverted to another site for payment transaction and later return back to the ecommerce site. But in inclusive method, the customer need not go out of the site, payment transaction is made within the site.

Data security

The customer details and payment information should be secured on the site which is handled via data encryption. An SSL certificate becomes mandatory to ensure security of the site.

For all the points discussed above,one can easily find a solution from ready-made ecommerce software which setups the business quickly and cost effectively with all the features needed for conducting ecommerce business. User can download the ecommerce software and install an error-free ecommerce website. The solution provides all the required facilities to conduct an online business cost effectively and quickly without much efforts.

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Top #7 Marketing strategy for Group Buying Business

Groupon clones have established themselves in the market with its interesting group deals offer that provides customer with huge discount when a group buying (many people ready to buy same product) occurs. The success of daily deals have motivated many companies to develop multi merchandising solutions by providing products, deals, and auction under single roof.

There are multiple strategies adapted by the Groupon clones which help in promoting the products into the market cost effectively. Some of them are discussed below:

1) Discount offers

Providing deals and offers may attract many people to buy the deal. Deals with discount offers can attract any type of customer. User get the advantage of buying better quality products/service at best offer price that may be cheap when compared to the market price. Hence discounts play a key strategy in promoting deals which can attract millions of customers in no time.

2) Paid Ads

Most of the groupon clone sites depend on the paid ads to generate traffic on the site. The platforms that support ads include Google, Yahoo, Facebook etc. Especially, Facebook is one of the favorable platform for the groupon clones to promote their business since it is reasonably cost effective. At the same time, the ads may reach across a huge crowd.

3) Spreading the word

The concept of referral has greatly influenced the group buying business. People recommend their friends and relatives to visit the site such that they receive a referral income. The referral can be made on social media such as facebook or twitter. Spreading the news via word-of-mouth is also fetching a good income to the group buying business.

4) Value added benefits

This strategy has many advantages. The user may indirectly help a service organization by buying a particular deal. For example, when a user buys a $40 deal, the $5 spend directly goes to charity organization. This may motivate the people to buy the deal. These kind of promotion can attract more people to spend on particular group deal offer which provides value added service.

5) Lifestyle deals

The group deals that offer special outdoor activities and adventures play a key role when deciding on the marketing strategy to promote deals. It may attract niche group of people who show interest in outdoor games and activities. The lifestyle based group deals find its importance among the people who are sensitive to health and living.

6) Restaurant and dining

This is the most fast moving category in group deals that sells the most. People like to choose from multiple offers for using the particular dining coupon. Some of the restaurants promote combo meals or other combo pack which saves money for the customer. The customer may get the best benefit of enjoying the meal while getting a free cocktail or beverages. The combo scheme is one of the most selling deals for restaurant business.

7) Social fun and games

There is no age limit to enjoy the social fun game. They can log in into facebook to check the friends who are all on the site to play with them. Points can be earned by playing games which may be later used for buying deals. User can recommend a particular deal to their friends which has an avalanche pricing. The more number of friends purchase the offer deal, the lesser will be the price for the recommending buyer.

The main intention of the the strategies adopted for group buying deals mainly concentrate on promoting the sales among a group of people who may also be benefited with offer pricing policy. The other associated strategies adopted along with the group deals helps to promote the deals to the customer effectively.

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Checklist to Start an Ecommerce Site

Ecommerce is the most profitable business currently which has high demand in the market. More and more companies are entering into online buying and selling business since it reaches the customer more prominently than regular methods of sale. Some of the checklist that one has to make sure while establishing the ecommerce site are discussed below.

1. Organize your sale

The first step before building an ecommerce site to make sure what you are going to sell. One has to decide if they are going to sell individual products or range of products. The product should be clearly defined. The profit margin of the products should be determined. Decide on whether you are going to provide any introductory offers or discounts or offer money-back guarantee. You should freeze the business model before launching the ecommerce site.

2. Do some research

Above all, the research should be done on the market to define the scope of the business. The competition prevailing in the market should be analyzed. The keywords should be identified and the Google adwords keyword tool can be utilized to target the market. It will show how many people search the site based on certain keyword.

3. Build site legally

You can create an online store by providing catchy site name to register legally. This domain name is very essential since it is the primary identification of your company or business. You can manage web hosting on your own or rely on other web hosting companies to be more professional. Create a bank account and start accounting the transactions in the business. Decide on store policies like how you are going to handle the refund, payment methods like credit card or Paypal etc. Determine the terms and condition which will explain your business neatly. Proper contact information should be included in the site such as phone, email, Skype etc.

4. Manage inventory

Inventory management is the most important aspect for the success of the ecommerce site. You can post your own products or procure from distributors or suppliers. A warehouse or storage center should be arranged. The physical storage and the online inventory should be managed properly for keeping the stocks up-to-date on the site. There is also another option called drop-shipping which allows you to collect the order from the ecommerce site and send it to the third party distributor who may ship the products directly to the customers. This can relieve you with the pressure of handling the physical stocks.

5. Pricing model

This is also crucial when deciding the price for your products. The break even should be calculated meticulously. You can also choose to provide introductory offer concessions to improve sales. Dynamic pricing based on demand and supply can also be adopted to increase sales conversion on the site. The pricing can be adjusted only after the feedback of customers and movement of the products in the market.

6. Attractive web design

The web design carries a lot of importance while implementing an ecommerce site. The front end appearance is the first impression of the customers which should be designed professionally. The layout and user interface should be intuitive and user friendly. Product description should be elaborate with relevant images of the product. The site should be engaging with proper search option to locate the products easily using multiple attributes like color, size, price etc. Select the best web design company and platform for the site. There are also many ecommerce solutions in the market which provide readymade ecommerce site to flourish your business instantly. Mobile responsive sites can be more profitable such that one can tap the business across the mobile storefront. The checkout process should be simple without much confusion for the customers.

7. SSL Certificate

This certificate is mandatory for ecommerce site to ensure the customers that their data is safe and secured. The third party websites will not be able to exploit the customer sensitive information and credit card details which may be safely encrypted.

8. Site Promotion

The ecommerce site should be ranked well in the search engine result page such that business takes place on the site. SEO can be helpful for some extent. Pay-per-click ads can be placed on the internet which can be cost effective to establish brand names. The Google analytics can be used to measure the success of the site by managing details of how visitor use the site, what products they like, how much they spend etc.

The above discussed check list may be useful for anyone to get an idea about online ecommerce business and how it can be managed. There are many ready made ecommerce solutions which covers most of the above discussed points such that you can launch your business instantly.

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Flawless Advantage of Multi Vendor Shopping Cart

Ecommerce solutions have seen great heights with the introduction of multi vendor shopping carts which allows multiple vendors to host their products under one single roof. Shopping cart can be quickly setup with little investments using multi vendor shopping cart software available in the market. The stores get a wider reach in the marketplace while the customers can choose from variety of offers from different vendors.

 

The multi vendor shopping cart is advantageous for both vendors and customers as well as the administrator or owner of the site. Vendors can quickly upload the products under their shops and sell easily. The investment is very less while the market reach is very high with good profit share. The administrator also get their fee for each product sold on the site.

 

Since deals, products, and auction are all setup in one single platform, more traffic is diverted into the site leading to increased sales. Multiple vendors can sell their inventory without any difficulty instantly and effortlessly.

 

Some of the advantages of multi vendor shopping carts are discussed below:

 

1. Quick launch: The site can be launched quickly using relevant software. The field for selling products are set by the software with proper backend support or dashboard to manage the cart. There is no confusion of building from scratch or go through various software development process. The administrator can simply setup the cart by using the script.

 

2. Free installation: The cost of setting up the multi vendor cart is most affordable. The installation is free with good support. This makes it easier for the administrator or site owner to setup a cart quickly. There is not much technical knowledge required for managing the cart. Anyone can start the online multi vendor business.

 

3. Multiple types of sale: The multi vendor shopping cart supports the sale of regular products, group deal offers, as well as conduct auction on the site. The users get a wide variety to choose from the site. They can compare prices and select the best product that may be either a product, deal, or auction sale.

 

4. Reliable platform for vendors: The vendors has to simply register with the site to start their selling business. The details of the products can be provided on the cart categorically such that it is easier for the customers to browse the site. Despite it is advised that you choose the right multi vendor shopping cart which provides rich features to manage the cart.

 

5. Site performance: Mostly the performance of the cart is hardware dependent. It is also true that the software with good user interface and quick loading sites also matters for the performance of the ecommerce site. The site should be functional such that user find it user friendly to browse the site.

 

6. Multiple language/currency support: The ecommerce site can be more successful when it support different currencies. Multiple language support also makes the site flexible across different users from various countries.

 

7. Multiple payment gateways: The multi vendor shopping cart supports multiple payment gateway such that the end user could pay easily. The options to pay via mobile, card, Paypal, cash-on-delivery etc is possible.

 

8. Mobile App: The cart allows the user to buy using their mobile with the help of robust apps. Mobile version for Android and iPhone is made available to the user such that they can purchase flexibly using the apps at anytime from anywhere.

 

9. Social media: The multi vendor software supports the integration of social media such as Facebook and Twitter. User can share the product details with others and submit their comments also. People believe more on others recommendation.

 

10. Email Subscription: The site supports the option to send customized mails to the customers based on subscription with the site. The email marketing can be effective to convert the sales on the site by invoking new customers as well as existing customers.

 

11. Search Option: The site provides robust searching option to find the desired product. The search can also be done based on color, size, price etc. The user can define the price range such that only the products available within the range will appear on the search which makes it flexible for surfing and buying products as per one’s desire.

 

12. Friendly Admin Panel: The admin panel is the main tool for operating the multi vendor site. The user friendliness of the admin proves better operation of the site. The smooth functioning of the admin panel determines the success of the site.

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How Multi Vendor Shopping Carts are Useful for Small Businesses?

The talk of the town is multi vendor shopping carts for online retailing. It allows multiple merchants to register under one roof to sell their products, deals, and auction without any need to develop individual portals or websites. Many small businesses can utilize the existing infrastructure of the site to post their products which saves lots of money and time. The small business can easily associate this unique cart to build their business.

Some of the major benefits for the small businesses on choosing the multi vendor shop are discussed below.

1. Multiple types of vending: The multi vendor shopping cart support the sale of multiple products, deals, and auction. All these activities are carried under one roof which attracts more customers to the site. The customer gets lot of choices which can retain the customer on the site. The platform is unique to sell multiple types of sale without any demarcation like auction, deals, etc.

2. Overcome tough competition: More and more shopping carts are emerging each day which has led to a tough competition online for the survival of new carts. There are varied choices available for each product or service. There is challenge for providing quality sites at cost effective pricing. There is also certain amount of risk that is associated with regular shopping carts. The multi vendor shopping cart is able to manage this problem and helps to promote the products easily via online. Since it allows multiple vendors to manage their shop below one roof, it reduces the competition.

3. Less investment more profit: The merchants in multi vendor shopping cart has to make only less investment to start their shop on the site with best ROI. They get more profits with less investments. The infrastructure to start a business is readily available with multi vendor carts that it is easier for posting their products and service on site. Multiple merchants can add shops and products below such that the cart acts like a marketplace for the products.

4. Reduce Cost: The cost of building a new ecommerce website for each brand or shop can be greatly reduced. All the brands and shops can be hosted in a single marketplace environment. It reduces the cost of logistics, website development etc and increases the profit ratio. The retailers can provide products at competitive price and offers which can attract the crowd.

5. Shop identity: Multiple vendors can host their shops on a single site which creates an environment where the identity of each shop is negligible. The user will never know that he is buying from different buyers online with multi vendor carts. The products are the main concentration. Hence if the merchant post quality products then it will be recognized by the end user.

6. Bigger arena: The small businesses get a wider exposure by posting their products in bigger platform. Multi vendor shopping carts combines the sale of multiple small shops and provides them as a single unit which reduces the risk for small businesses to create a new shop. They get the bigger scene of wide market which helps them to promote their products quickly into the market with best shopping cart image.

7. Good traffic: The ecommerce software which allows to build the multi vendor shop has good SEO features. The products or the shops can be added easily which may get good traffic since the site is optimized for SEO features. The sale is increased which otherwise would not be possible with single shopping cart. The merchants get the image of bigger platform for selling.

8. Reliable payment methods: The shop supports multiple payment gateways which is easier for making the payments. Also, the merchants share is sent properly into his account. This keeps the merchant satisfied. In case of coupons, it can be validated easily. The merchants may raise withdrawal fund request in case of deals. There is no confusion about streamlining payments or purchase.

9. Product update: All the products that are placed on the site by different merchants are considered to be uniform, while the products can be individually updated by each merchant. It is easier for the retailers to manage their business quite simple. They can create a shop and add products, deals, or auction and manage the business flexibly. Each merchant can update individual offers on the site with unique shipping policies to promote sales.

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Loyalties as Overall Business Strategy

Most of the ecommerce sites provide loyalty solution based on the customer affiliation to the product, company, or the site. No one can deny the fact that 80% of sales for the ecommerce store comes from the 20% of repeat customers or loyal customers.

Generally, there is a false opinion about the ecommerce site customers that they will jump from one site to another based on price or product range. But the fact remains the people keep sticking to the same site when it provides variety at competitive pricing. The ecommerce sites like eBay, FlipCart, SnapDeals etc are attracting more number of repeat customers by making them loyal to the site.

Loyalty helps to identify the customers uniquely in order to service them which helps to cultivate customers. Understanding the customer likes and demands helps to improve the ecommerce business. Time-to-time announcements of loyalty and special offers can retain the customers on the site. It is a proven fact that acquiring newer customers is tough than serving an existing customer. Repeat ecommerce buyers spend more than new customers. The existing customers spend 67% more than the new customers.

Hence the major success of any ecommerce site depends upon the implementation of good loyalty programs. Some key features to consider while integrating the loyalty program with the ecommerce site are discussed below.

Identifying customers

Apart from the self-motivated customers who participate in buying, there are many other border line customers who may just need a reason to buy the product. Properly channelizing the loyalty can provide positive results by converting these site visitors to become loyal customers. Primarily the customer base should be segmented to identify the customers. Different types of customer behavior should be analyzed before implementing loyalty programs.

Measure loyalty

The strategy of loyalty can be instrumental to execute the type of loyalty. Mostly the number of repeat customers are taken into the account to calculate loyalty. Also how much a customer spends are relatively useful to measure loyalty. Measuring the loyalty plays a great role in identifying the type of loyalty based on the industry type such as household appliances, automobiles, fashion apparel, gasoline, groceries etc. The overall business strategy should be considered to select the loyalty type based on the organization.

Right loyalty

The point-based loyalty is a common method to measure loyalty which provides certain points when the user purchases. The customer can later utilize these points to en-cash gifts or enjoy offers and rewards. The tiered program identifies loyalty based on level of customer engagement. But there are also incidents where the points collected are not redeemed. Sometimes, the customer may not have the patience to wait to collect points. They seek instant rewards for their purchase in the forms of concession, rebate etc.

There are different types of loyalty such as coalition, community based, affinity based with tiers, pure lifestyle based, pure point based, hybrid point and lifestyle etc. The coalition or strategic partnership for customer loyalty are useful when we look for company growth and customer retention. The lifestyle loyalty is targeted to specific group of customer such as women, youth etc. The affinity based loyalty concentrates on spending of the customer by providing free gifts, free products, and other privileges. Loyalty can also be measured depending upon the number of visits to the shop or business location.

The shopping carts are deeply associated with different types of loyalty program such that customer retention ratio is increased which may reflect on sales. Now-a-days loyalty is redeemed through the mobile front instead of multiple loyalty cards. Loyalty on mobile is activated using the QR code scanning at the time of sale which simplifies the work.

Earlier, the loyalty programs were not feasible for the small organization. Now, it is easier even for small organization to implement loyalty based on the IT development and convenience. The company model and customer behavior should be thoroughly studied before adopting to loyalty program.

The brand name also influence the customer to become loyal. The customer keeps on choosing the same brand since they are inhabited  Establishing brand names can be useful to gain customers to the business. The loyalty programs go beyond to understand the customers to provide the apt loyalty program based on overall business strategy.

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How to Sell Effectively via Online Marketplace?

The e-shoppers are increasing in numbers day-by-day which has encouraged the traders to do business online and participate in selling via online marketplace. This new revolutionary ecommerce has opened the gateway for the sellers to reach the customers better. It may be bricks-and-mortar retailers or online retailing corporations like Amazon.com, there prevails a tough competition for every existence of the e-Shop on the online marketplace.

Since the competition in online marketplace is open and competitive, many small business find it hard to cope up with the ecommerce business needs for achieving success. Some of the primary requirements to achieve business success or sell effectively in the online marketplace are discussed below.

1. Unique and attractive photos

In online marketing, the product photo is the primary means to convince the buyer. An attractive image is more effective than a paragraph of product description. The product photo should be professional which can enhance the features of the product clearly. There should be plenty of white room (background) such that each photo is noticed properly. Unique photographs can drive the attention of the crowd and persuade them to buy.

2. Product worth

For antique pieces sale, it is very important to narrate the story of the product accompanied with videos or images. For example, in sites like Etsy which sells vintage products, it is important to express the value of each unique product such that it creates an impression on the reader. The proper explanation should be given to the customer for why he should buy the product.

3. Customer serving

Business can be more successful when there are many repeat customers. The customer should feel comfortable with the site. Customers can be surprised with special offers or gifts. They may be made feel cozy with customized messages when they buy products. Making the customer feel happy can keep your online business live.

4. Interact with customers

Social media share is the latest buzz everywhere which keeps the people to be active with social activities. The popularity of the products in online marketplace can be achieved by spreading it across social media. The customers can be encouraged to place a like or tweet on social media to spread the business. The buyers can be motivated to share the product image on Facebook, Instagram, or Pinterest etc. The sellers can also tweet a thank you message when the e-buyer completes the sale process.

5. Well-defined policies

The buying and selling should be transparent over the shopping cart. The e-shoppers should be provided with clear-cut policies including shipping charges, tax etc. Honest sellers will definitely get recognition in the marker since the buyers may spread their satisfaction via word-of-mouth, social media, and through other medium.

The advancement in the field of ecommerce has led to the development of customized and creative shopping carts that serve the customer as per their requirement. There are plenty of shopping carts each serving unique purpose. For example, Etsy for vintage products, e-bay for commercial products etc. The e-shoppers should be made aware of purpose of each cart such that they utilize the cart properly by defining their search. Selling on online marketplace can be made more effective if the seller has clear ideas of what to sell, to whom, at right price.

  • October 14, 2012 |
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