How Ecommerce Site Caters Increased Sales?

Ecommerce has changed its faces in the long years that it has traveled by allowing the customers to be the king of the business. One can mainly classify the ecommerce business based on the types of goods sold or nature of participants.

The ecommerce site may be exclusively selling physical goods like books, furniture, appliances, gadget etc. It may also sell digital goods like software, ebooks, images, video etc. Services like booking tickets or insurance may also be one of the services provided by ecommerce. Each business has its own risk in delivering the products or services. For example delivering the physical goods can be a challenge for businesses while delivering a digital good may be easy. For booking e-tickets, the availability of the seats, providing refunds etc may be the issue that has to be handled by the ecommerce site.

The main two participants in the ecommerce business include businesses and consumers. The different types of ecommerce based on the participants include B2B, B2C, C2B, and C2C. The social media plays a key role in ecommerce, mainly the Facebook. Similarly, mobile commerce is also gaining importance in this fast growing ecommerce world.

The advantages of ecommerce sites which contributes to increased sales include:

1. No geographical limitations: The seller can promote the product to anyone belonging to anywhere without any limitations of geographical location. The mobile commerce has made it even more convenient in promoting ecommerce sales.

2. Search engine visibility: The ecommerce sites are made visible on search engine result pages which increases its scope to reach more audience for making up a sale. The traffic to the site determines the sales on the site.

3. Lower cost: Ecommerce may be one of the reliable source to sell products/service at low cost with greater discount price offers. It may be cost effective to promote the ecommerce sales via organic search engine traffic, pay-per-click, social media etc.

4. Real estate: The images or video of the site for sale or rent can be advertised on the ecommerce channel such that it is easy for the buyers and sellers to meet under a single roof. It saves more time and money spent on visiting the actual venue which is an advantage for selling places quickly.

5. Low personal requirement: The automation of process like inventory, billing, checkout, payment etc lowers the need for more personals which makes the ecommerce site to be affordable and reliable to conduct business online by managing various process.

6. Locate products: It is easier to locate the products on the site by browsing the ecommerce site quickly and easily with search option based on different criteria like color, size, price etc. Discounts can also be availed easily via online purchase.

7. Save travel time: The introduction of ecommerce sites that gives the customer the comfort to shop from anywhere without any need to visit the actual shop reduces the time taken to travel. The customer can save the amount spent on travel by shopping online.

8. Compare price: The customer can make a detailed analysis about the product by comparing its features and price offered by different merchants online which may assure the customer about buying the most cost effective product at best price.

9. Product information: Ecommerce site allows to display more information on the site without any extra cost or effort. Hence one can provide more information to the customer when compared to physical stores which has limits.

10. Customer information: Detailed customer information can be collected during the registration as well as cookies can be placed on customer system to identify them in next visit. This can be useful for showing other similar products for the customer uniquely for shopping.

11. 24/7 store: The biggest advantage of ecommerce shop is that it remains 24×7 open for the customer. This can improve the sales on the site by receiving orders at anytime at customer convenience. The shop will remain open throughout and there is no need for a personal to handle the checkout which is automatic.

12. Niche market: The possibility of selling more niche products is possible via ecommerce site. A variety of products can be located online as well as it becomes easier for finding rare products or obsolete parts which helps to increase the sales on the site.

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The Social Media Strategy for Ecommerce Business

Social media marketing is one of the key aspect for success by ecommerce sites. People tend to rely on the social media sites to know more about the product and share their thoughts and opinion. Establishing a social media marketing strategy can be the right solution to boost ecommerce sales. There are about 100k tweets sent every minute, 152 million blogs online, and 3 billion hours of YouTube watched every month. This can be an influential factor considered while measuring the effect of social media on ecommerce business. Some of the essential elements of social media marketing strategy are discussed below.

Identify business goal

It is highly critical to determine the business goal to measure the success. Company can determine the part played by the social media in achieving business goal. The strategy must include option for increasing brand awareness, retaining customers, and reducing marketing cost. The goals fixed by the organization should be measurable, achievable, and realistic. The time limit should be specified while framing achievable goals.

Marketing objectives

Social media strategies must be able to frame a clear marketing objective. The number of leads or sales to measure the success of the marketing objective should be set. These objectives can be achieved with with SMART (specific, measurable, achievable, relevant, and time bound) approach.

Marketing objectives should be achievable, for example, increasing the leads by 50% . Also the time frame must be fixed to measure the success of the objective or goal.

Identify potential customers

Gathering and maintaining customer profiles help to boost the sales by serving the right customer at the right time and place. The profile information may include details like age, income, interest, problems, habit, likes, dislikes etc. This may be useful to identify the potential customer.

Prevailing competition

Social media marketing for ecommerce sites should be measured based on competition. The number of followers, posting frequency in social media by the competitors etc., can be studied by the business to understand the competition.

Find the right channel

There are many social media sites available and one should be careful to choose the right site for promotion of ecommerce sites. One should not waste time on dwelling leads in a social site that is least famous or rarely used by the customers. The renowned sites like Facebook and Twitter can be prime concentration.

Contents

Contents are very much important to attract the traffic on social media. The type of content depends upon the type of social media. The promotion should not be a load on customer with annoying posting frequency. Therefore, right amount of contents should be provided to the right audience at right level for the success of social media strategy.

Social environment for ecommerce

People are not interested in being pushed to buy products, but they very much like to hear a recommendation or reference from their friends and relatives to buy products on ecommerce store. Around 92% of the people believe on online information rather than what salesman says. 81% like to see a video review of the product. 34% choose social network over a traditional ecommerce site.

It is likely that 60% 18-24 year old customers approach social media when they have a problem. Among the 100 internet retailers 80% respond to customers on Facebook and Twitter. Complaints placed on social media is attended quickly which keeps the customer to rely on them. Social media helps to build a strong relationship with the customers. It also helps the businesses to build a loyalty program for the customers with creative ideas. Hence social media plays a great role in promoting the ecommerce site.

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How Social Media is Useful for Branding?

The success of ecommerce business depends upon reaching more number of people online which is easily achieved by the social media sites like Facebook, Twitter, etc. The social media plays a great role in online sales and attracting more traffic to the ecommerce site.

Facebook drives nearly two-thirds of all social media visits which counts to 63%, Pinterest 13%, and Twitter 10.5%, Majority of the offers from social media comes from Facebook with an average of 85%. The top three platforms for ecommerce conversions are Facebook, Vimeo, and YouTube.

Some of the factors of social media that influence ecommerce business are discussed below.

1. Brand awareness: Social media helps to promote the brand awareness which is useful for the retailers. Around 89% of the people agreed that social media created more business exposure. The brands can be established with consistent content posting which can fetch followers as well as encourage interaction among the customers. A clear product awareness can be attained using social media quickly and virally.

2. Influence purchase: Social media has done a great shift in purchasing behavior of the customer. According to a survey, 84% of the people admitted that they were influenced by word of mouth recommendation. The opinions posted by the customers on the social media influenced the sales on the site upto 68%. Building trust is the main criteria for influencing sales which is achieved by relationship building through social media.

3. Customer loyalty: A strong bondage between the customer and the company can be established by dwelling customer relationship via social media which helps to build customer loyalty. It helps to increase sales.

4. Product Insight: The feedbacks about the product and service can be easily managed by the social media which helps to spread the word of customers across the social network such as recommendations and opinions. This can provide good insight on the product leading to enhanced sales.

5. Social environment: The social media such as Facebook provide a social environment for the buyers to shop as per their status and outlooks. The Facebook provides an interactive environment where user can deeply discuss about the product and share opinions. Other’s recommendation is always welcomed by the public. Other websites like Pinterest allows to organize the interest of the customers in boards which helps to influence sales. The company can get an insight of people’s preference and choice via social talks.

6. Measurable objectives: The company can get the data of traffic routed into ecommerce site via social media, ratio of traffic from social networks to conversion, total number of followers, ratio of social media audience influencing sales growth, ratio of social engagements like comments, likes, shares etc. All these shows the way in which social media visits are converted to sales.

The recommendation from the friends on social media such as likes on Facebook or followers on Twitter or Pinterest helps to streamline the public opinion that may affect sales on ecommerce sites. It also assist for decision making. Branding can be made very easy using the social media which is a direct opinion from the public. The various business sector that are influenced by social media includes 71% educational sector, 63% electronic sector, 43% apparel sector, etc where people engage in social conversation and discussion about the products/service.

Existing ecommerce sites can be made attractive by introducing the call-to-action social media buttons which can help for conversation with the public to get their ideas and opinion. The end user feedback plays a key role in the success of ecommerce sales. Videos on YouTube can be influential factors for decision making. Strategies can be drawn to reach the unsatisfied customers and solve their issues to convert them as a loyal customer using the support of social media which gives a personal touch to the conversation.

The number of people who are actually clicking the link on social network can be tracked easily using many tools like bit.ly. These analytics can be useful to make tailor-made messages and provide the customers what they like which may lead to enhanced sales.

Some of the tips to utilize the social media to maximize profits are discussed below.

1. Social network can be helpful to know your typical customer such as their location, gender, age etc which can be useful for marketing.

2. Identifying the right keyword that are relevant to the business can be helpful to streamline the marketing.

3. Relevant contents should be presented to the customers. The content should be interesting, useful, and interactive to engage the customers.

4. Social media branding with relevant email signature, brochures, business cards, blog posts, social buttons etc must be adapted by the company.

Social media on ecommerce or social commerce is a wide spectrum of field which can be interesting as explored more and more. The online business can be established with the help of social media which helps to handle the people’s relationship with the company and establish brand.

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#12 Strategies to Increase Business Visibility Online

There is a huge competition prevailing in the market which makes it essential for the ecommerce sites to adapt to various strategies to mark their presence online. Some of the latest trends and strategies to increase the visibility of online business and tips to increase sales and traffic on the ecommerce website are discussed below.

1. Post 3 times a day on Facebook: Social media has become a vital source for ecommerce site to promote sales and traffic. It is true that out of sight, out of mind. Therefore,one should start posting on social media to keep the customers engaged with latest news about the product or service. You can post special offers, pictures, news, phrases etc on the Facebook which may inspire followers.

2. Understand audience: One should start posting images or text based on customer lifestyle such that the posting is useful for the audience. People like to share the content which makes relevance to them. Therefore posting inspiring messages and pictures may increase the visibility of your website and improve business.

3. Analyze competitors: A consistent analysis of the competitors can make you aware of the latest trends and strategies in the market. You can analyze on how many posts the competitors post on a day, what are the subjects covered, what special offer they provide, etc.

4. Time of post: The timing at which the post is getting maximum conversation can be noted to implement them into the site. The lifestyle of the followers and when they interact can be noted to reach the audience better. For example, 11AM to 4PM can be best time to post stories or news on Facebook. 5PM is the best time when tweets and re-tweets happens and so on.

5. Manage social network: All the social media such as Facebook, Twitter, Google plus etc can be managed under single roof using Hootsuite, Bufferapp etc. This helps to schedule the posts, engage the audience, and measure the ROI using the single dashboard. All the social media activities can be streamlined by this application by managing unlimited social profiles, enhances analytics, and team members.

6. Visual appeal: Pictures can be posted which reach the audience effectively. A research by Hubspot indicates that 50% more likes, 104% more comments, and 84% more clicks are received by the visual posting which include pictures.

7. Placing icons: The social media icons can be placed on the website near the products such that user maybe motivated to click the icon to share the products or post comments . The icons can also be placed with articles or blogs or email signature line such that users are motivated to participate in social activities.

8. Call to action: The site contents may be developed with best usage of call to action buttons at right places such that user is allowed to respond to the discussed matter or content. Placing proper links at relevant places makes the content more agile to converse with the end user.

9. Power of recommendation: People tend to choose a product when it is recommended by others. 92% of customers trust recommendations from other users or family members rather than ads. 70% believe on comments and 58% believe in ads that appear in brand web.

10. Word of mouth: This is a powerful option for increasing the traffic and sales on the site.

11. Pinterest: It is one of the best social network to promote the products by placing the images on the interest boards. People who follow their choice will be directed to the ecommerce site to make a sale. Pinterest allow to repin the picture of products to grab the attention of the customers. Pinboards can be hosted on area of interest or specific to products reflecting the brand name. Pinterest represents the taste of a user as well as establishes brand. Pinterest helps to understand the user in a better way by establishing relationship with them as a follower of his interest board.

12. Prepare a Q&A: A list of invoking questions that helps to understand the products more better can be neatly charted out and presented to the user such that they participate in the Q&A (questions and answers). This strategy clears the doubt to the public as well as enhances the visibility of the product and brand. People may be convinced that they are answered and may lead to increased traffic to the site leading to increased sales.

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#7 Tips for Reducing Shopping Cart Abandonment rate

More than the issue of directing traffic to the site, it is much more crucial to avoid the shipping cart abandonment on the site. People browse the site, find their product and move on to next purchase level by including the product on shopping cart, but during the payment process the user may abandon the site leading to sales drawback to the site. An average of 67.91% online shopping cart abandon rate is noted during a study. Average online conversion rate is 2.13%.

Some of the reasons for cart abandonment includes:

• 56% who state that they encountered unexpected cost on checkout

• 37% of people were only browsers

• 36% found a better price somewhere else

• 32% found the overall price too expensive

• 26% decided against buying

• 25% found the navigation too complicated

• 24% left with website crash

• 21% found the process taking too long time

• 18% encountered excessive payment security checks

• 17% were concerned about payment security

• 16% felt delivery options to be unsuitable

• 15% encountered website time out

• 13% find difficulty because price presented in foreign currency

• 11% payment was declined.

Some of the tips to manage shopping cart abandonment are discussed below.

1. Allow customers to purchase without registering

People get easily distracted when the cart deals with lengthy procedure for buying a product. There should be only minimal queries included for registering. Many customers are unaware of the benefits of registering. Therefore customers can be provided with options to select items and purchase them easily without registering with the site. In few cases, the cart will collect the details later when customer buys the product to update the database.

2. Unexpected cost

In the beginning, the customer will find the product price to be attractive or low. But when it comes to the check out process, the customer may get annoyed with unexpected levies, taxes, shipping and other costs which will make the product price to be higher. The cart should adapt to transparent pricing.

3. Handling international customers

Some of the common issues faced by international customers are:

* Near the State dropdown box, only US states are listed

* No option to pay using customer’s home currency

* The shopping options are irrelevant to buyer

* No information regarding the retailer selling in offshore

Nearly 5-10% of the sales originate from international customers, therefore the shopping cart should be designed accordingly to manage the above stated problems.

4. No deviation during check out

The customers may be guided during the checkout process by providing shopping options, payment options, delivery date, gift wrapping etc. They should not be deviated away from the checkout process.

5. Call to action button

Use of call to auction button such as ‘Pay now’ and ‘Proceed to checkout’ should be prominently visible as fixed button on the site such that people find it easier to make checkout.

6. Feel secure while making payment

Mostly people feel unsecured when they provide their personal detail and payment details like credit card details. These can be avoided by providing a professional looking website. Badges and other symbols of security should be displayed which may motivate the customer to make transaction. The site should also display the privacy policy, money back guarantee, and other terms on the site.

7. Abrupt closing of checkout window

Incase of closing checkout window in the middle of the transaction, an email can be sent to the customer indicating that the product is ready for delivery once when the customer completes the checkout process. Customers can also be contacted on the phone to provide checkout assistance. An advertisement of the product chosen by the customer can be placed on third party site where customer visits. This can be a reminder for the customer to make the purchase. The customer can also be identified on their next visit and reminded of the products in the cart.

By following the above discussed methods, the abandonment of the shopping cart can be greatly reduced. Customized service can be provided to the customers while motivating them to buy by assisting them at every stage of checkout. By following the above said option, abandonment rate of the shopping cart can be controlled.

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#10 Factors to Establish a Successful Ecommerce Store

Starting an ecommerce storefront has become very easy these days because of the multiple ecommerce solutions in the market which help to build the site instantly. Since there are many ecommerce software, one should be careful while selecting the right solution to build an error-free ecommerce store. Some of the factors to consider while selecting the right ecommerce software are discussed below.

#1 Own domain name

Most of the good brands in the market allows to have your own domain name. So be wise to choose the solution that is simple, affordable, easy to run, and allow one’s own domain. Free setup option is made available for most of the solution. Therefore one should look out for maximum features provided by the solution.

#2 Template customization

A good ecommerce platform will provide multiple templates to choose from a variety to furnish the site outlook. Templates help to build the site quickly from an already built basic features, design, and layout. There should be also option available for customization service to make the template re-built to one’s taste. Customization service can help you build unique storefront.

#3 Shopping cart functionalities

The shopping cart should be complete. Uploading images should not be a problem. The solution should provide multiple design templates with good user experience and check out process. Uploading products should be easy with best storefront management covering maximum functionalities inclusive of multiple payment methods and shipping/delivery.

#4 Product Hosting

The site must be able to support unlimited ecommerce hosting. It should be able to handle 2 products to 2000 products flexibly and quote shipping costs in real time basis. The storefront should have the capacity to support ‘n’ number of products with best performance of the site without any time delay in loading the images.

#5 Support multiple currency:

The shopping cart must be able to collect the payments from all over the world by supporting multiple types of currencies. This makes it flexible for the end user to make their payment in their own currency without any confusion about currency exchange. Similar to multiple language support, there should be option available for multiple currency support to make the site viable.

#6 Responsive design

The site must be developed using the mobile responsive design technique such that the contents get displayed uniformly across mobile, tabs, and web solution. The site layouts and design must be automatically adjusted to get displayed in various screen sizes without affecting the contents. End user must be able to access the ecommerce storefront via mobile front or through tablets.

#7 Simple to manage

The site must be user friendly and must be manageable without any need to understand advanced technologies. Good user experience should be enabled to build the site and start selling immediately. The site owner must be able to post the products and manage the selling easily without any technical barrier.

#8 Good support

The ecommerce site should provide customized 24/7 support which makes it very simple for the user to manage the storefront quite easily. Support must be provided at every stage of building the storefront. The site should be operable for different time zones with consistent support.

#9 Social media integration

The ecommerce store should be integrated with social media such as Facebook, Twitter, and Linkedin etc to increase the traffic o the site. Option to submit reviews and rating should be provided for the customer for which it is essential to integrate the social networking sites with the ecommerce site.

#10 Secured platform

The storefront must be secured against any fraud, viruses, and scam. The site must ensure the customer for their privacy and security of their valuable data. The ecommerce solution must be able to build a fully fledged secured site that provides quality platform to manage ecommerce activity on the site.

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How to Increase Sales Conversion on Mobile Platform?

Mobile commerce have become very common these days that one can find lots of mobile traffic streaming into the business. About 15% of the sales from ecommerce site are from mobile customers. Mobile shopping is a potential area which can be explored more to get active business. The mobile commerce sales in US are expected to reach $114 billion this year (2014).

At this juncture, some of the best strategies to be followed for increasing the mobile conversion rate are discussed below.

Build optimized site

The ecommerce site which is mainly focusing on providing mobile commerce should be designed appropriately such that customers can easily move around the site by logging through the mobile front. The number of clicks to accomplish a task should be reduced such that users find it easy to navigate across the site. A minimum of 2 clicks can be ideal for the users to reach anywhere on the site. Search options should be prominently provided such that it becomes easier for the users to find anything on the site by submitting the request in search box. Multiple payment gateways should be provided by the site along with speedy checkout process.

Explore mobile features

The maximum features of the mobile must be explored and used with the site. Video files on products/services can be used effectively to increase sales conversion. It helps for easy decision making. The click-to-call button or call-to-action button provides more comfort for the customer to navigate across the application which can indirectly promote the sales. The GPS facility can be utilized to measure shipping cost and delivery time.

The barcode facilities and QR-code readers makes the billing to be simple which helps to generate the sales through the mobile. The classifieds ads from nearby places can be explored in the ecommerce site such as eBay which adds more value to the mobile commerce.

Email handling

The emails are one of the oldest technique yet very effective technique to increase the sales conversion on the mobile site. The emails are easier and simple to use with quick processing. Emails can be presented with recommended size of button at least 40 pixels. Typing text can be eliminated wherever possible to provide enhanced user experience. Instead drop-down menu can be used to select options.

Cover local market

Study reveals that 70% of mobile customers search for businesses within five miles of location. Hence location-based service is the best option for mobile commerce. People search nearby restaurants, bank, ATM etc which creates importance for local businesses. Push notifications can be sent to the mobile regarding local businesses via mobile paps. Coupons can be generated for shopping in store and online. The mobile searches can be optimized for local search.

Personalized approach

People feel homely and comfortable when they are addressed personally. The database information can be used effectively to address the customer with personalized option. Arrival of new products can be informed. The information regarding the current offers and discounts can be flashed on the mobile. Loyalty programs can be announced for the appropriate customer based on their visits and purchases.

Less contents

More contents on the site may confuse the customer. Therefore, less contents that are relevant can be used with fewer clicks to select options. This can reduce the bounce rate on the site which can lead to increased sales conversion.

Social Media

Today’s world highly depends on social media since it is one of the fast growing sector which handles the biggest resource – the manpower. Social media is rich with information about millions of people across the world. Social sharing button can be introduced to increase sales conversion on the site. More and more images and videos on social media attract the crowd towards mobile commerce.

Conclusion

The mobile commerce has reached new heights by serving the customers at its best with strategic handling of data and sales promotion. The flexible payment gateways support increased sales conversion on the site. People stay connected with the various services that are provided on mobile platform which involves newer technologies and service & business model which makes it uniquely different from traditional ecommerce. Some of the top categories in mobile commerce sales include apparel & accessories, computer hardware, and event tickets. The highest percentage of mobile commerce spending is on video games, consoles & accessories. Hence the businesses should identify the potential market for mobile commerce and explore it to its fullest extent to increase conversion rate on the site.

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#10 Tips to Get Topics for Blogging

Blogging can be a great effort to bring in more traffic to the ecommerce site. It is helpful for SEO and contributes for ranking in search engines. Blogs add more pages to the site where each new page reflects that your site is active. It provides opportunity to create internal links with rich anchor text which link to product pages. Good contents posted regularly brings in more traffic.

Most of the time, it becomes frustrating when there is no more topics to write that may leave you baffled. This situation is faced by most of the content writers who write regularly for the ecommerce site. In order to manage this problem, few ideas to be followed by the writers are discussed below which may be useful for writing more contents easily.

#1 Hints from previous blogs

Referring older blogs can give you clues to write new topics. For example, you might have skipped few points in previous blog due to lack of time or clumsiness. You can provide those valid points as a new blog which can be interesting for the audience. Therefore, older posts can sometimes provide you newer topics to continue blogging.

#2 Refer other blogs

You can read other blogs to get an idea about the topic to write. This does not mean plagiarism. Other ecommerce blogs can give you new ideas. It may introduce you to a new topic about which you are ignorant. Multiple ecommerce issues can be analyzed for blogging.

#3 Market trend

You have to watch closely on the market trend and what people are talking about. Keeping an eye on ecommerce trends can foam new ideas for blogging. The latest news can be converted as blogs which may be more lucid for understanding by the site users.

#4 Customer queries

Your sales team can help you by providing the repeated queries that are asked by the customers. A blog can be written as an answer to the customer query which may attract more audience and bring in more traffic to the site. The blog should be written legibly such that the customer gets his clarification about his doubt.

#5 Valuable content

Explaining the basic concepts or idea of a product or service in brief can be a new way of blogging. Your content value increases based upon its simplicity to reach the audience such that even a layman can understand the concept easily. References can be taken from academic journals, trade journals etc.

#6 Social media

Today’s generation is never apart from social media. Motive to write content can be taken from social media based on customer interaction, feedbacks etc. The social media such as Facebook and Pinterest can give you hot topics to write.

#7 Share with other blogger

Idea sharing can be a thought provoking activity for blogging successfully. Discussions with other blogger can fetch you new ideas. Sharing is knowledge. It can tickle new concepts and create innovations in writing.

#8 Discuss with co-workers

The actual working concepts of the business can be more understood by discussing with other co-workers. The technical aspects of the product or service can be understood by discussing with other technical persons. Discussion with subject matter experts can give you more blogging ideas.

#9 Upcoming projects

The newer ecommerce projects can be discussed in the blogs. The upcoming projects can be discussed with the employees to sketch it as a blog which may attract the customers to visit the site to know more about the project.

#10 Popular post

Keep an eye on the blogging that has received most likes. The idea can be formed from such popular blogs. One can follow on what the audience like to read and present a blog based on the audience interest.

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How to Build an Ecommerce Site Easily?

Ecommerce has taken a new outlook with the introduction of many multi merchandising platform which support sale of products, deals,and even auction under one roof. There are many ecommerce software available in the market which helps to build ecommerce site quickly. Some of the basics and features of ecommerce website building are discussed below.

The major participants of ecommerce site includes:

  • The customers who buy the products
  • The owner of the website who sell the product and collects payment
  • The ecommerce application which acts as middleman between the buyers and sellers
  • The payment gateway which handles all money transaction
  • The merchant bank account

The activities happening in the ecommerce site include:

  • Customer surfs the site catalog of product
  • Customer adds the product to the shopping cart
  • Customer buys the product and proceeds to check out
  • Payment is done via payment gateway
  • Secured shipping and payment details are provided
  • Product is shipped to the customer
  • Product returned due to various reasons and related refund details

Selling online

One should be clear on what he is going to sell online. The stock level should be maintained both for the physical store and the virtual store online. In rare cases of returned goods, the stock level should be adjusted as well as refund process should be initialized.

Ecommerce solution

The ecommerce application handles all the activities of selling and buying easily . The entire application can be viewed as front end and back end activities. On the front end users can browse and buy the products while on the back end the administrator manages entire functioning of the site.

Product catalog

The ecommerce site is mainly depended upon the handling of products on the site. The complete details of the product is maintained such as product name, cost, stock etc. The advanced features like adding discount code, video, customer review etc are also handled by the the site.

Admin dashboard

This is the main place from where the site activities are managed effectively. The site owner can login into the dashboard easily using user name and password. The dashboard provides all the information such as product handling, reports on sales, payments etc. All the basic details like language, currency, default country etc can be set in back end admin panel.

Appealing site

The layout and design of the site is very important to attract more people to increase the sales. Standard themes and templates can be used to provide enhanced site outlooks. Also, customization can be done for the site to deliver preferred appearance for the site with additional features. The text color, background, logo etc can be customized which makes the site to be unique.

Web hosting

The ecommerce site should be registered with domain name for doing the business. There are many ecommerce solution in the market which takes care of complete implementation of the ecommerce project right from domain registration till business setup. Mostly free setup is provided with meager maintenance cost. The most suitable hosting plan can be adopted.

Bank Account/Payment gateway

Each ecommerce site is associated with a bank account for legal trading. The payment gateway should be integrated for handling money transaction. There are many types of payment gateways, and one can integrate the best one that suits the type of ecommerce business established by the business owner. Some of the famous payment gateways include PayPal, Google checkout, WorldPay etc. There are basically two types of payment gateways such as hosted and inclusive. In hosted service, the customer is diverted to another site for payment transaction and later return back to the ecommerce site. But in inclusive method, the customer need not go out of the site, payment transaction is made within the site.

Data security

The customer details and payment information should be secured on the site which is handled via data encryption. An SSL certificate becomes mandatory to ensure security of the site.

For all the points discussed above,one can easily find a solution from ready-made ecommerce software which setups the business quickly and cost effectively with all the features needed for conducting ecommerce business. User can download the ecommerce software and install an error-free ecommerce website. The solution provides all the required facilities to conduct an online business cost effectively and quickly without much efforts.

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Top #7 Marketing strategy for Group Buying Business

Groupon clones have established themselves in the market with its interesting group deals offer that provides customer with huge discount when a group buying (many people ready to buy same product) occurs. The success of daily deals have motivated many companies to develop multi merchandising solutions by providing products, deals, and auction under single roof.

There are multiple strategies adapted by the Groupon clones which help in promoting the products into the market cost effectively. Some of them are discussed below:

1) Discount offers

Providing deals and offers may attract many people to buy the deal. Deals with discount offers can attract any type of customer. User get the advantage of buying better quality products/service at best offer price that may be cheap when compared to the market price. Hence discounts play a key strategy in promoting deals which can attract millions of customers in no time.

2) Paid Ads

Most of the groupon clone sites depend on the paid ads to generate traffic on the site. The platforms that support ads include Google, Yahoo, Facebook etc. Especially, Facebook is one of the favorable platform for the groupon clones to promote their business since it is reasonably cost effective. At the same time, the ads may reach across a huge crowd.

3) Spreading the word

The concept of referral has greatly influenced the group buying business. People recommend their friends and relatives to visit the site such that they receive a referral income. The referral can be made on social media such as facebook or twitter. Spreading the news via word-of-mouth is also fetching a good income to the group buying business.

4) Value added benefits

This strategy has many advantages. The user may indirectly help a service organization by buying a particular deal. For example, when a user buys a $40 deal, the $5 spend directly goes to charity organization. This may motivate the people to buy the deal. These kind of promotion can attract more people to spend on particular group deal offer which provides value added service.

5) Lifestyle deals

The group deals that offer special outdoor activities and adventures play a key role when deciding on the marketing strategy to promote deals. It may attract niche group of people who show interest in outdoor games and activities. The lifestyle based group deals find its importance among the people who are sensitive to health and living.

6) Restaurant and dining

This is the most fast moving category in group deals that sells the most. People like to choose from multiple offers for using the particular dining coupon. Some of the restaurants promote combo meals or other combo pack which saves money for the customer. The customer may get the best benefit of enjoying the meal while getting a free cocktail or beverages. The combo scheme is one of the most selling deals for restaurant business.

7) Social fun and games

There is no age limit to enjoy the social fun game. They can log in into facebook to check the friends who are all on the site to play with them. Points can be earned by playing games which may be later used for buying deals. User can recommend a particular deal to their friends which has an avalanche pricing. The more number of friends purchase the offer deal, the lesser will be the price for the recommending buyer.

The main intention of the the strategies adopted for group buying deals mainly concentrate on promoting the sales among a group of people who may also be benefited with offer pricing policy. The other associated strategies adopted along with the group deals helps to promote the deals to the customer effectively.

  • October 14, 2012 |
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