Inherent marketing strategies for eCommerce business

Staying up to date and adhering the most prominent strategies are keys to unlock the door to success in eCommerce business. Question yourself whether you were aware of the following best tried-and-true marketing strategies to grow eventually in the eCommerce market.

Traffic ECommerce store

  1. Original & Creative Content

Building an eCommerce website starts with the content. Producing quality and original content will be your first stepping stone in the ladder of online business. Such a kind of hallmarked content will resonate with your customers and let them reverberate their relationship with you. Elevating a high-quality content is a great way and a gateway to make your customers attracted toward your business and strike the visitors’ mind that yours is a compelling concept.

  1. Unique Identity of Your Business

Show your customers the novelty of your business and meet them with a unique face to let them trust your products or services. Faceless business websites will go unnoticed. Therefore, pack you page with necessary components in a memorable tone that meets the recent trends and customer insights. A transparent online presence will work better and paves the way to the hearts of your customers.

  1. Social Marketing

Obviously, social media become part of the day-to-day human life and make people always engaged. They act as a source of entertainment, infotainment, communication, advertisement, and the like. So, relying on any or all available and possible social media will promote your online business and take your business to the next level in the growth phase.

  1. Content Marketing

Engage your customers with an effective content marketing through well-written blogs, systemized videos, and propelling newsletters. Compelling and informative promotional contents will be more intuitive to attract your targeted audience’s attention, promote interaction, and generate sustainable conversations.

  1. Email Marketing

Besides adherency, there is a possibility for an effective email to get lost in the hump of junk emails, which your customers often ignore and eventually give lesser importance to promotions irrespective of whether it is more informative or contains an important updation of your products or service. Undoubtedly, email marketing is the powerful tact when it comes to eCommerce. Still, it requires more concentration and care to deliver things in a way that attracts more customers.

  1. SEO

Search engine optimization (SEO) becomes a common phrase without which no eCommerce business is possible. SEO requires the support of content that must be rich, reliable, and informative for the best results. Using relevant and rich content with keywords, promoting good UX, and optimizing the website as error-free as possible are the things to be considered while trying to optimize your website in search engines.

  1. Mobility

We have got different devices in different sizes that come in all price ranges. Users from varied locale have access to all types of devices. Therefore, predicting which device the user will be using is not feasible and a waste of time. Optimizing your website to make it fit for all screens would be the smarter act to bring more visitors and drive more business.

  1. Clinging to Trending Technology

The technologically advanced population will be the targets to impose technology such as wearable and virtual reality, which are trending techniques that most of the crowd are not habituated to these types of advertisements. Keeping up with and adopting the latest trends and technology is a consequential exertion for business, especially when it comes to eCommerce business.

  1. Multi-platform Approach

Besides the website, there are a lot of online platforms Amazon, Flipkart, etc. where you can set your e-store, sell stuff, and get profit in all possible channels.

If you are practising the above all, you must be on the right track; keep going. If not, don’t fail to make use of those strategies for an effective output.

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Disrupting eCommerce Trends That Destine the Future of Online Market

Disrupting eCommerce Trends That Destine the Future of Online Market
The number of businesses generating profit from eCommerce platforms has grown incredibly over the years. This massive growth is possible only when it is inextricably tied to the hub of technology. The emerging trends in eCommerce are driving the online market toward overwhelming business development and disrupt the traditional business practices and upgrade the standards of eCommerce. I have listed here the three trends that have disrupted eCommerce in recent years.

1. Emerging artificial intelligence

The advancement of artificial intelligence (AI) has improved the intuitivity, performance, and functionality of the eCommerce businesses. Based on big data analysis, it allows business operators to set forth strategies to understand customers based on analytical trends. Predictively, AI is poised to fragment the entire eCommerce industry. By putting the human factor back into a digital experience, eCommerce businesses can find better ways to engage their customers and offer them an enhanced buying experience.

2. High-value chatbots

Shopping assistant chatbots are ubiquitous and one of the game-changing trends. Chatbots’ purpose is to keep your customers always engaged, and interact effectively with them and collect data accurately. It is causing hefty disruption across all eCommerce businesses and is a twofold manifestation that helps to communicate as well as collect inherent data. Updated and upgraded chatbots will be helpful to provide basic, yet effective, customer service in finding products, and guide your customers to understand how to navigate a business and complete a purchase.

3. Prioritizing mobile shopping

A significant percentage of eCommerce traffic is generated by mobile users. The shopping behavior of customers is growing smarter with smart devices that allow them to do their purchases on the go. Therefore, adopting mobile-friendly websites and considering customers’ needs, desires, and trends are going to be a good source of revenue if you let your customers develop a constant relationship with your business. Keeping your customer first and prioritizing their needs would be the best tactics to attract customers toward your business.
Taking advantage of developing trends in eCommerce and adopting the one best suited for your eCommerce business will allow you to move ahead in the business curve and attract customers to your online store and grow more as the field grows.

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Google “Buy Button”, a Game-Changing eCommerce Trend

Google “Buy Button”, a Game-Changing eCommerce Trend

Google has taken its new incarnation in the guise of “buy button”. It allows eCommerce businesses to sell products or services through Google. eCommerce has been considered as the trend-changing business model; even now its performance excels with several upgraded business models. Add to it, Google has made its biggest move to push the online business with its “buy buttons”. This ultimate innovation is intended not only to simplify online shopping but also to enhance the efficiency of redirecting advertisements. By doing so, Google has become the major competitor for many existing online marketplaces.

In redirecting ads, these “buy buttons” will be kept on the top. Once the customers clicked the advertisements, it would be redirected to the landing page (whether it may be a brand’s website or a marketplace) where they can do all the buying processes such as choosing the size and color of the selected product(s). Besides, such landing pages will be branded by Google and have links to other sellers’ products. Google has also decided to concentrate an efficient delivery model to improve the customer experience by fulfilling the orders.

Unlike marketplaces, Google will not be getting a margin for the products sold on its portal but will be paid on a pay-per-click basis, which is much less while comparing it with multi-vendor platforms. If this feature hits every economy, a lot of sellers can get benefitted irrespective of their business size and type. It will also be an additional resource for varied brands and products having own eCommerce websites to bring their potential customers into their page in minimal costs.

Google has limited this product to mobile as they must be aware of the mobile user database and how they use it to do all their searches. There will be a huge impact in the eCommerce business if Google partners with other existing marketplaces. Let’s hope for the best!

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Best and Practical Ways to Drive More Traffic to Your eCommerce Store

Drive Traffic To Your eCommerce Store

Traffic on the website plays a vital role in the success of the eCommerce business. It does not lie in the numbers but in the qualified ones that increase conversion rates. Here I have a few ideas that are worth implementing to hit your business targets by engaging your targeted audience in all possible ways.

Recite relatable stories

To have a good rapport with your customers and have more qualified traffic on your website, you have to engage them always with relatable stories. It will help you humanize your products and brands. Target your customers with relevant stories to drag them to you and sort the stories that are more relatable ones with which they can attach to.

Be the source of answers

Besides being a solution provider, you need to become a source to provide answers to all the queries they have. Technological advancements generate a lot of queries and left people with doubts that made them surfing through the Internet. Splendid research is required to understand your customers and get to know what they are looking for. If they are clarified with all their queries with prompt answers, they will start surfing on your website often with more inquiries, so traffic on your website will automatically increase.

Create a passionate community

The great way to increase website traffic is by building a community of supporters who can spread awareness about your brand and products. Such kind of community will enforce people to trust your product by showing them that their friends and relatives already trust you. You can build the one by creating a movement, launching a referral program, leveraging user-generated content, or supporting a cause.

Collaborate with other brands and influencers

If you really want to have access to wider range of audience, you have to partner with right brands and influencers. Influencer marketing, which is one of the trending strategies to reach your intended audience, is a pretty simple concept where you have to connect your business with famous personalities, well-known celebrities, or renowned brands. By doing so, you can have more exposure and get access to a new audience.

Go where your customers are

Involving in too many social media will not bring traffic to your website. First, know your targeted audience and make your presence and availability there too often to engage them with your product updates and business promotions. Your focus must be more on the sites where your customers will take part actively and, simply put, follow their activity and go where they visit more often.

Pay to play

Spending on social advertising is a kind of investment that will undoubtedly bring a better return. Approaching your customers through social media with a little investment will drive more qualified traffic to your online store, thereby more business. Explore the world of social media to move forward to reach your targeted customers.

Make customer engagement a priority

In the case of eCommerce business, the customers are the business processors who have the access to promote your business online in a more constructive way. So, make your engagement with customers a priority that will bring ultimate traffic to your website, thereby promoting business through customer reviews, feedback, rating, etc.

 

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Ecommerce Marketplace – A Technological Revolution

Ecommerce Marketplace - A Technological Revolution

Ecommerce Marketplace: A Technological Revolution

eCommerce marketplace is in its growth phase and is constantly maturing global trend that has made a tremendous change in the economy of many countries. Several nations have already stepped into it and now on their way to becoming the active participants in the eCommerce marketplace because of its perennial growth. Even though it has been considered as the evolution of eCommerce website, the online marketplace has its own unique features that pave way for many to enter the industry to get profit:

Low initial investment

A fully automated platform where multiple vendors can set their online store in a single storefront does not require much investment for the business operators as well as for the vendors.

Greater inventory

The larger the inventory, the greater the business performance will be. Any product that does not hold demand can be deactivated and replaced with the better one that meets the market demand where there will be no costs associated.

Scalable model

It does not sell or buy any products, whereas it mediates. So, the business at eCommerce marketplace is scalable and helps meeting demand and objectives.

Two-way customer relationship

eCommerce marketplace acts as a mediator between the buyers and the vendors by monitoring the transactions.

Long-tail marketing

As marketplace operators do not brand any products of their vendors, they do not have to spend much in promotion activities that will be done by the vendors beforehand for better reach.

Assertive cash flow

Lesser initial investment in online marketplace will not take much time to break even; therefore, the flow of cash will be more positive, and the business operators can have better profit margins.

Accurate metrics

Performance metrics of eCommerce marketplace gives a clear picture of what is profit-making product and what is not; thereby, they can track their sales and set the best measures for changing scenarios.

Volume based

Marketplaces are focused on selling more compared with eCommerce websites as the operators can get only a commission for each sale at their website. So, sales volume must be much higher for better revenue.

Upgraded technology

Implementing an online marketplace is not an easy task where it requires the operator to adopt the best-in-class technology to set it in a more innovative and friendly way. Technologies such as channel integration, marketing automation, marketing strategies, and so on have to be considered before setting marketplace online. Upgraded eCommerce marketplace software from leading developers like UnieCommerce will be helpful for enhanced e-growth.

 

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Growing preference for multi-vendor eCommerce software

The multi-vendor software is a standalone eCommerce platform where independent merchants can sell their products via a single storefront. This online business platform is a revolutionary innovation that has advantages such as generating traffic, extensive product range, cost effective, adaptability, flexibility, etc. This process allows customers to pick products from different vendors via the same shopping cart. It helps customers get access to wide range products under the single platform.

multi-vendor-marketplace

Investing in multi-vendor business software would be a better deal for eCommerce entrepreneurs as it becomes the first choice for many in online business. This software gains popularity among online sellers because of its varied features such as:

Quality traffic generator

The online store at the multi-vendor eCommerce store is a great deal because it  generates huge quality traffic that will undoubtedly double the sales online.  Suitable for sales minded people.

Suitable for sales minded people

Whether manufacturers or sellers, the multi-vendor online store is specified for those who would prefer to earn profit from their product rather than setting brand for their product.

Low setup costs

Using this platform will not cost much for the sellers, as it does not require merchants to set up a website or do marketing for the same. It is considered as the most cost-effective way of selling a product online compared with the online store. All they need to pay is a small selling fee when their products get sold via multi-vendor eCommerce store.

Adaptable and flexible

Multi-vendor eCommerce platform is suitable for any business and flexible to use and easy to adapt. It does not require much technical skills to use this online store. Its adaptability and flexibility make it a better deal for both users as well as sellers.

Besides all features, multi-vendor eCommerce store comes with three-layer security, search engine optimization, responsive and customizable platform, conversion-focussed design, etc. Doing business online with the multi-vendor platform is the best eCommerce business model for those who enter online business with the intention to promote sales and gain profit. Because of its effective and efficient business model, multi-vendor business software becomes the first and best choice of online merchants.

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Tips for creating effective call-to-action buttons for e-commerce software

The conversion would be the end result of any online business promotions. In e-commerce, business conversion is a big challenge for every online business owners. Even though your business website looks great and more attractive, still the conversion rate is very low; the focus must be toward “call-to-action” (CTA) button. CTA button, which is to do a certain action for which the business website is intended to, induces your customers to convert their decision to action. The wordings in CTA button must be specific and to the point like “Add to cart”, “Join Now”, “Contact Us”, etc.

touch iconThe best way to test your CTA is A/B test that will definitely upgrade your efforts and improve conversion rates. To use A/B test, a few simple methods can to be used:

  • Button color
  • Button text
  • CTA & button placement
  • CTA shape
  • Call-to-action size
  • Call-to-action image (icon)

Following are certain aspects to be considered to make viewers click on CTA buttons:

Guide them to do right action

The user-friendly website will always work better. While designing a website, we have to ensure that the well-built web page can be accessed easily. So, it is more important to be straightforward to tell the viewers what to do next.

Specify what they get

One of our goals is to create email sign ups. If you keep a CTA button saying, “Send Me My Discount”, the targeted customers will undoubtedly make them sign up with their email Ids.

Language matters

The language used in CTA buttons must be simple, strong, and specific. Using bombastic vocabulary may mislead the viewers who may not be aware of those jargons. Using first person language works better. It is encouraged to use “Start my free trial” instead of “Start your free trial”.

Make it time-sensitive

Specifying the time in the CTA button will attract. Your offers will be more effective when wordings such as “Sign up today, and get a 20% discount on all offers”, “Download your free trial today”, etc. are the magical words to make the customers act immediately.

Remove the risk

We have to ensure the viewers that there is no risk in signing up for the newsletter or of that kind. Before giving incentives, you must remove their anxieties and any possible barriers for signing up by using captions like “No pressure, cancel at any time”, “We hate spam as much as you, we never share your email address with anyone”, etc.

Consider color and apt place

Using contrast colors like orange, green, or yellow will attract your customers’ attention while they were looking for further action. Placement of CTA button is more also equally important.

CTA may be the shortest content, but the hardest piece to be written on any website. CTA has the typical role generate as well as convert leads. To make your CTA work, it must be a part of a well-executed inbound strategy. In software and IT market, the most effective and customer based e-commerce website are built, and some SaaS-based e-commerce software is providing free themes with advanced e-commerce features. To check the performance of your CTA, there are certain key metrics such as “Click-through rate”, “Click-to-submission rate”, and “View-to-submission rate” to be tracked.

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Be Proficient in Conversion Optimization to Succeed in your Ecommerce Business

Business conversion optimization is difficult as the percentage of conversion is unpredictable. As business owners and digital marketers know the value of website conversion rates, they focus on improving the marketing strategies for increased conversion rates.

It is important to learn how to optimize your e-commerce business, and thereby, how to increase your conversion rate.

1. Observe your Google Analytics Data

Google analytics data is very crucial to understand how your website conversion process is going on. It helps to check the traffic in your site, bounce rates and much more.

In Google analytics, you will get more data about user behavior on your site, CTR, traffic source, devices, location, website flow and other similar data points. In all these, data help you set up your goals, create a list of weak conversion points, run A/B testing process and then implement all processes on your websites to get reflected in your conversion process.

An analysis of your target audience is also necessary to optimize your website and set up the campaign process.

2. Customer feedback

Collect all customer feedback and requirements after an analysis of your product purchases and check your website user interface. After gathering all valid information, recognise the pros and cons to get an idea about the changes required and the expectations from the customer end. But here, the difficult process is to get customer feedback. Let us find out some of the distinct ways to obtain feedback from customers.

The following are some of the methods to get feedback from the customers.

Pop-up Window
Survey questions
Feedback call to action
Livechat customer support
Phone customer support

3. A/B testing

A/B testing is when you experiment with two or more pages at the same time and various locations and then compare the data to see which page performs the best for your business.

In A/B testing, you need to check the following.

Call to action
Video content
Headline content
Image optimization
Copy content checking
User interspace
Page layout

How to test your landing pages? Need to follow some testing rules.

Step 1 : Create a landing page.
Step 2 : Create a page variant.
Step 3 : Name the variation page.
Step 4 : Change the element you wish to test (CTA, image copy, headline)
Step 5 : Analyze the A/A test results.

Regular conversion rate optimization helps to drive repeat business and enhance brand engagement and interaction. Optimization is the daily process of the digital marketing team and it not easy. Despite the chances of failing in the attempts, it has highly significant advantages when done right.

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Primary online shopping cart software tool

Uniecommerce has two primary online shopping cart tools – Uniecommerce Ecommerce Software and Ecommerce Enterprise software. Both Ecommerce Softwares are designed using most advanced technologies, reliable features and several options. A detailed overview about the every edition have given below will help you to make a perfect choice for your needs.
Ecommerce tools
Uniecommerce is an exclusive Ecommerce Software a wide range of shopping cart projects – from small-scale markets to large scale markets. Quick setup of online store, ease of product management and rapid growth is available in uniecommerce software. Attractive themes, powerful CMS, flexible product, advanced WYSIWYG editors, Multiple payment gateways, transaction management, excellent shipping and tracking management.


Business peoples who planning to start an e-commerce store, where multiple vendors can manage their own online sales through a single web store, our Multi-Vendor Software is a perfect choice. With its unique multi-vendor functionality, unmatched experience of using a toolkit, this solution actually hardly has an alternative in the modern ecommerce software industry.


Ecommerce Software and Ecommerce enterprise Software ensures ultimate performance and can increase the reliability of e-commerce website while managing many products. Due to the full support of the cloud-based server, Uniecommerce Software provides the unmatched shopping experience.
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Reasons of why you need to pick a Ecommerce SAAS model

In 2017, SaaS (Software-as-a-service) has become the most popular and leading model in the Ecommerce Software industry. A Saas Ecommerce Software platform is fit for some organizations and specific industries whereas it is not suitable for enterprise and top level companies.

saas software as a service concept with laptop and poster

Cloud Hosting & Version Updates

In SaaS model, all the processes and software are hosted on the cloud-based platform. So, it does not require an additional server maintenance investment for storage and software updates. Moreover, the cloud system provides all necessary updates in server and applications.

Manage Store from Anywhere

Yes, if you want to change products listing or do any other modifications in your online store, you can manage or edit it from anywhere. All you need is the username and password, and you are ready to modify the store as you wish. You can manage your store from mobile as well.

Quick Development

In this model, online store development is very quick. Here, you get a customized online store within 15 days. You get to edit the store logo, product uploads, website content changes, Coupon code creation, payment gateways, shipping management, store management and so forth.

Reasons of why you need to pick a SAAS model

* Using SAAS model, it is not required to buy the whole software; all you need to do is to pay it on a monthly basis.

* There is no need to get into the basics of the software. You have to just drag and drop the interface, and hence it is very user friendly and accessible.

* SaaS is quite scalable.

* You will get an access to all features and functionalities you need.

There is no doubt that a SaaS Ecommerce software is more efficient and cost effective than many other e-commerce software platforms. Recently, most of the retail business owners and mid-level businesses are going for a SaaS-based website, and Uniecommerce introduces its SaaS-based e-commerce software called Jallicart with a 15-day free trial pack.

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