Tips to Increase Email Engagement Rate for your ecommerce store

Email Engagement

 

In todays world competition always get higher and higher in every business. So everyone who are in the business need to follow best tactics to do a better business and email marketing is one among them. Also, just sending a mail to your subscriber list is not going to help you to do a better business. You need to nurture your subscribers in which they engage with your emails.

Subject Line

Your subject line should be in such a way that it should attract the recipients. Most of the recipients click the email because of the attractive subject line. So your subject line should be that much attractive so that recipients can click on that.

Social Sharing Options

Your email must also include social sharing buttons wherein emails that include social sharing buttons have higher click through rate. Social sharing buttons helps to spread your offers go viral. So make sure that include important social sharing buttons in your email.

Segmentation

Make sure that you use list segmentation in order to prevent recipients with irrelevant content or email. If you list your segment you can see that you witness more transaction and more sales.

Include Call to Action Buttons

Your email must also include call to action button. When sending an email to your recipients it is important to consider the objective of any email. If your intention is to make users to increase the subscribers of your newsletter then you must include call to action which implies to complete that action.

Use Interesting Emails

Your email must engage your audience . Your email should does not resemble a story to your audience. Use triggeres email messages so that it will be useful to your subscribers.

Analyse the result

At the end you need to analyse the result such as total emails sent , emails delivered, bounced, open rate, click through rate, unsubscribers etc.,,

With this you must also analyse your response and conversion rate. You need to keep these points in mind while creating your next campaign so that you can incur high number of conversions.

  • October 14, 2012 |
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Importance for Mobile Commerce. Does your business needs to go Mobile?

Nowadays mobile commerce is growing at a faster rate. As the smartphone and tablet users are increasing at a vast rate mobile commerce is also seeing a vast difference. Whenever you decide to start a ecommerce site, you need to remember about mobile friendliness too. If you fail to give a mobile friendly experience then you are missing out a majority mobile phone users. Most of the business activities were done more on mobile devices due to the wide spread usage of mobiles.

M-commerce Deployment:

Mcommerce is deployed in various applications like below

B2B applicaions

According to a statistics it is said that nearly 60% of the users use their mobiles to purchase products which are required for their business .

B2C applications

Even B2C applications like ecommerce stores have their own IOS and android shopping cart apps. This is due to these type of ecommerce stores have witnessing large number of transactions in mobile app.

Growth of Mobile Internet users

The more vital factor you need to consider about is more and more people use smartphone and tablets and go online with the same. According to a report 30% of mobile users are smartphone users.With the growth of mobile internet users are increasing rapidly year by year , mobile shopping have gone viral.

How does Business make use of mobile commerce?

  • Customer loyalty can be improved. A customer can avail reward points when purchaisng a product through App.
  • A customer can go through the products better
  • Helps in creating a better brand reputation
  • An app helps you to promote your products better
  • October 14, 2012 |
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Emerging Ways To Overcome The Challenges Of Running An Ecommerce Store

Once you decide to start an ecommerce store the challenges you face are many. Since the ecommerce industry seems to be very profitable many competitors arise targeting the same market with same product.

ecomchallenges

 

Ecommerce Site Construction

The first challenge to set up an ecommerce store is finding out the best platform to set up an ecommerce store. There are numerous options of ecommerce software to start your store. You need to do well research before selecting one. There are two types of options available for you one is hosted version and the other is SAAS version. You can choose one based on your requirements.

Increasing Sales

The next challenge would be increasing sales of your ecommerce store. After finishing developing your store, you need to concentrate on increasing sales of your website. As soon as you start a website you will only incur less number of sales so to overcome this you must first concentrate on your site well and test every component to make your sales pick up.

Focus well on marketing your site through various social media channels and encourage your followers to share the products.

Inventory Management

Another big challenge of an ecommerce site is Inventory Management. You should always stay organised for the key Inventory Management. You need to select a system to easily manage every item you have in the store. Select a platform so that you can quickly change a page to out of stock and product ID.

Poor Website Traffic

In order to drive sales and revenue you need to boost your website traffic. You will need to have enough website visitors so that they convert as buyers. Unless you have large number of website visitors you will incur only less number of sales.

You need to completely utilize social media for the fast traffic. Using better Images in social media post generates more clicks than normal post. So, having a gradual presence and having good number of followers is necessary to increase sales.

You can also invest in google adwords to increase website visitors and to increase sales.

Improving Logistics

Having good logistics is also one of the secret to get more number of sales. Logistics is necessary to get customer retention. If your store fails in logistics then you will obviously fails in all aspects of sales.

  • October 14, 2012 |
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Major Website Elements that Kills Ecommerce Conversions

 

Ecommerce Conversion

For any ecommerce website, it is really mandatory to improve ecommerce conversions. For increasing conversions we need to closely look at the existing elements of a website.

This post gives an insight about the major elements of an ecommerce website that kills conversions

Major Elements that Kills Conversions

Below discussed are the major elements of a website that kills Ecommerce Conversions

Quality Product Images

Lack of quality product Images are one such element killing ecommerce conversions.

Using quality images boost ecommerce conversion ratios by 20% . Showing images at different angles gives the detailed view of the images from the customer point of view. As people cannot touch the product onine it is your duty to bring the feel of the product to the customer. It is very difficult to expect the conversion without helping people to view the product image properly.

Checkout Pages

Poor checkout pages are one of the notable elements that kills ecommerce conversions. You need to follow certain checkout page startegies to improve conversion rates such as adding checkout buttons at the top and bottom of the page. 

Product Descriptions

Poor product descriptions are one of the element that kills ecommerce conversions. You should write product descriptions in such a way that it sells. The product you are trying to selling should be described strong in your description. When writing product description keep your ideal buyer on mind and write a description in such a way that it makes a customer to buy the product.

Poorly Optimized for SEO

Poorly optimized ecommerce site for SEO also badly drops the conversion. SEO is the major factor which you need to look out as it helps to position your site better in search engines. You need to make sure that your site is optiized well for search engines including Headers tags, alt tags , meta tags etc.,

Poor Navigation

If a customer unable to find proper navigation he might quit your site and move on to the other. So, if your site navigation is poor then you may need to work on it to improve your site conversion . You should need improve your site navigation in such a way that

Slow Loading Pages

Slow loading website are one of the top website element killing conversion. You might need to work on increasing your page speed to increase your conversions. Major search engines take page load timing into their algorithms and they are more likely to guide shoppers to site that load quickly. So, page loading time is the major element to work on to improve conversions.

  • October 14, 2012 |
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Innovative Aspects That Needs To Be Implemented for a Bettered Ecommerce Store

The good news is that online shopping is ever increasing and it is great if you are already an ecommerce store owner or an perspective one. But to make the most of it there is a need to have awareness of your store like the most essential aspects of the store. Currently there are many advancements taking place and it is important to get prepared for the new wave. Here are some of the aspects which is going to rock for the next span of years.

ecommerce store

Mobile Shopping Experience the Key:

Mobile commerce is growing at a peak pace. In the recent past many issues have been associated with people purchasing through the smartphones but now it is being completely changed or almost negligible.

 Long checkouts are completely nailed down and even payments gateways have come up with much simpler form. Also it is a matter of converting your customers within a few taps from the smartphone. Some have gone to the next level by providing live chat assistance which creates an immediate point of connection with customers right from their devices. Hence if your store is not mobile optimized then this is the right time to do so.

Personalized Messages an Asset:

Data driven personalized messages have become the key aspect in driving business today. Many shoppers appreciate the mails regarding their interest and this is your chance to pitch it in the right manner. This could be done through email marketing campaigns and re-targeting.

 The idea behind this is once you become a member of an ecommerce website it should remember the preferences. And today the same personalized messages are being offered even to those who have not logged in. Thereby this action brings in a smooth friction towards the customer journey by having the right content at the right time leading to a more bettered conversion.

 Real Time Data Analytics:

Data is an great resource in helping you to figure out how your business is performing. Real time analytics is a key as it helps to monitor customer and shopper behavior. The problem could be an issue in checkout or coupon code. A lot of sales could be lost due to this issue and hence rectifying them is a great boon.

 Videos to The Help:

Of course you have been offering valuable content but the term is to engage them more. Many have taken advantage of putting up videos that offers quick explanation of their products in a great manner. Many have witnessed the increase in conversions by putting up videos in their homepage and this could be done to you as well.

 Finally this is a great time to be in ecommerce as more businesses continue to innovate and to get a leading edge in the competition. New businesses require a lot out of box thinking and this is essential to achieve greater results.

  • October 14, 2012 |
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What you need to know about Mobile Commerce?

Mobile commerce is the type of ecommerce taking place through various mobile devices. This includes various e-commerce activities taking place through mobile like online transaction, online shopping store, payment gateways and so on. Well this is just a smallest part within this industry but is turning to have a great potential in the future.

mobile commerce

There are a quite a number of factors of why mobile ecommerce is set to be a great one for the future times. First let us take a look at its advantages:

  • Pervasive:This is the main asset for mobile commerce. Users can still engage in their business, meetings at the same time having a hand over their transactions in the mobile format. This is possible through mobile commerce applications present in their smartphones.
  • Reachability:This is the other advantage of using mobile commerce. Business people can reach out their clients anytime and anywhere through their smartphones. On the other hand users can also interact with people of different locations at different set of time. Thus the time and place constraint is being avoided using this platform.
  • Localization:Mobile commerce also lets you to know the physical location of the other user. With this information a lot of local based services is being displayed. Also localization lets you to notify that colleagues, friends are nearby.
  • Personalization:As many users have increased online via their smartphones. Also mobile phone is a personalized device for many today. Mobile commerce can provide personalized services to each and every user as per their need and their relevance.
  • Accessibility:Mobile phones have more accessibility compared to PCs and hence implementing your store/ business to this platform helps out a lot. Also this platform lets you to share data. You can share data in a faster manner within your demographic location.

Implementation across the globe:

According to a report from IAB in 2011 about 150 websites of the world’s largest retailers have found an access of about 16.5 billion. Here about 6% came from smartphone users and from tablet about 4%. In addition more than 20% user activity increased in tablets than the laptops.

Tesco an UK supermarket has acquired a great advantage through the mobile commerce platform. It gave an option for customers to pay online by scanning their QR codes. The end result within 6 months after implementation the online shoppers has increased to 76% and revenue boosted up to 130%.

On the contrary the smaller scale industry like Dominos has done good with the help of mobile commerce. Dominos introduced mobile commerce in 2011 and within the same year has found an increase about 13% in their sales.

  • October 14, 2012 |
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Social Commerce- How it is going to affect your online store?

There is quite a lot of change taking place within the online world and this scenario has also affected the e-commerce. For many years e-commerce has consistently won the attention of many shoppers thereby venturing them to start their journey online.

social commerce

 Social e-commerce has niched in bringing in online shopping another dimension. According to a survey it is found that many shoppers are utilizing social media to purchase their goodies this holiday season. More than 60% has said that they are willing to purchase through social media platforms. This is great news for Facebook, Twitter and Instagram as they are extending their base by creating online store in their own platform.

 Also for retailers the social e-commerce has really played its role. From a survey it is found that 58% of users are following retailers and 30%, 41% of users are commenting or reposting the posts being put up by retailers. Not all social media are having the same stats but of the lot Facebook is leading the e-commerce influencing about 35% of users to influence purchase decision. While other numbers of 25%, 19% and 15% has come from YouTube, Pintrest and Twitter respectively.

 Many brands have been maintaining their profiles in social media platforms but has found it difficult to get the ROI but now with the help of social commerce this has been drastically reduced.

 Here are some steps for successfully competing your brand in the social platform:

  • Accessible Everywhere: In today’s world retailers are required to be accessible everywhere. You can enable users purchasing wherever they are, by allowing social commerce extension of your product offerings.

  • Personal Touch: Social Media is the platform where retailers can connect with the consumers in a great manner. Instead of sending only promotional aspects you can send out images and ideas with your brand name which brings in a personal touch and thus sharing across several groups.

  • Time is Everything: Consumers are in outreach for simplicity and on the spot action. If this is provided by your brand then it could bring in more business and most importantly the repeating ones.

 With the transformation in the behaviour of the online shoppers social media strategies will become absolutely essential. Also if consumers adapt to this newer strategies it could lead to fruitful results both in the present and in the future.

  • October 14, 2012 |
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Start Selling Online This Black Friday By Creating an Online Store

Black Friday Offer- Uniecommerce

Just a month is left for Christmas and many people are almost set up with the festive mood. Many retailers are making use of this by aiding the people to make this festive season a great one by bringing the best offers for all their products. Black Friday is just the beginning for this and you could find many online shopping carts coming up with their own set of ideas to grab the attention of the people and in turn multiplying their sales.

Almost all products are given up with the discount rates and it is definitely turning out to be a great shopping event. Most of the sales for this takes place online and this year it is expected to rise 28% more than the previous one.

How this can help you?

If you are a small retailer then it is best that you create an online shopping cart store for your business. Online carts helps you to list all your products in a proper manner and lets your viewer to shop the ones of their liking. You can also add different sub pages for each product, thereby providing an option to add more ones in the same category.

Provide Offers:

Like any other online store you can also provide offers for Black Friday. This serves a dual purpose for generating traffic as well making a conversion. But the major success in online store has come in dealing with multiple products similar to amazon, ebay and so on. Today the scenario of people is to shop multiple products at the same time. Hence it is better to create a multi vendor shopping cart which lets you to manage multiple vendors, products at the same time. Provide offers which catches the attention of your viewers.

Social Media:

After creating your online store and providing offers it is best that you bring in more awareness. This is possible through the social media as many viewers are connected here. Displaying your offers in a neat legible way is sure to capture their attention.

Well these are the best means for selling your stuff online this Black Friday.

  • October 14, 2012 |
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5 Sure Fire Ways To Use Slideshare For Content Marketing

Slideshare is one of the unavoidable channel for marketing your content. Whenever you need to market your business digitally you should never ever forget or leverage the power of Slideshare as it receives million visitors every month. You are allowed to share anything like PDF, Docs or PPT in Slideshare. Slideshare impressed so many corporate professionals as they go through it to gain knowledge on any thing they need. You can use the slideshare at ease and moreover you can

Slideshare Sharing Guide

First you need to decide on the number of slides

Use attractive images as Images speaks a lot than words

Choose an appealing font

Keep your words short

Optimizing Slideshare To Get More Traffic

File name

Use your keywords for your file name as it increases your organic reach

Description

Also in description you can use your target keywords

Tags

As like other social media you need to use hash tags for slideshares too

Category

Choose a right category for your PPT

Clickable Links

You can also use clickable links in your PPT

Sharing Links

Finally you need to set up your PPT for sharing. Make it easier fro your users to share it

 

  • October 14, 2012 |
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IMPORTANCE OF MOBILE APPS FOR BUSINESS

Over the years technology has advanced part by part and people started to use  those technologies rapidly. The only connecting media for end to end customers is mainly mobile communication and networking. From a small scale business industries to a MNC each have their own domain and mobile applications to attract customers.

Mobile applications brings business relationship within the organization and as well as customer relationship with each and every customers. When speaking about mobile application to improve business techniques, the first and the foremost mobile apps which strikes our mind is “food panda” which is a absolute customer attracting application the developers bring more offers and hi-fi food delivery to the end customers to which end users get attracted towards those kind of communication.

Another approach made by one of the leading online trading company name Flipkart enables daily offers and deals to increase the business profit and mobile traffic. The organization is planning to stop it’s online trading through internet in order to develop the business through mobile application trading. Many organization like Amazon, Mcent, Walmart makes profit and business deals with the help of mobile applications.

Customers sit at home and make use of those facilities which are given to them in the form of mobile and tablets. In USA 99% of the area is facilitated with 4G LTE technology for quality data surfing and communication which automatically increases the business growth and develops the country revenue.

There is a lot of hype around the business market and the buyers . The best application sustains in the market and makes business. Few important factors that triggers the business developers and organizations to make profit are as follows,

1.Accurate information about the products.

2. Real time data and updates.

3. Better client service

4. Handy operation to avoid flaws.

5. Customer integrity.

Back end developers of should mitigate all the errors and should meet the client expectations with innovative applications. Frequent updating is essential to fulfill the customer needs.

Smooth navigation and hassle free operation increases the business. Recent researches and study tells that mobile users in western countries spends half a day on mobile device to purchase goods. These trends shows rapid growth in business profit through mobile applications.

  • October 14, 2012 |
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