Benefits of best support payment gateways for ecommerce software applications

Payment gateway integration is an essential feature of marketing and online sales management which every website needs, the current trend being online purchase. The feature enables to provide customers with more of the customs facilities including “Payment Offers”, “Offer Coupons”, “Online Billing” and “Credit Card Payments”.


Online payment gateways facilitate secured and fast transactions always adequately protected with proper data encryption, ensuring the information is passed securely between the customer and the merchant.

Integrating payment gateways with e-commerce platforms poses the greatest challenge of choosing the best suited payment gateway method that acts as a secured link between the vendor and the customer. The integral part of attracting global customers to your ecommerce business resides in creating the transaction process a reliable and smooth one.

Benefits of Payment Gateways

  • Payments – With only the requirement of an internet connection, payment gateways provide anytime, anywhere access.

  • Security – Fail-proof transaction process with highly secured banking login credentials with cash refunds for failed payments.

  • E-Commerce – The best and most convenient payment service offered to both merchants and online shoppers.

  • Time Management – With the matter of a few seconds, the right payment gateway method will save you both time and money.

How to identify the payment gateway that best supports your ecommerce platform or software?

With the growing number of online shoppers and equal number of ecommerce websites, the task of attracting visitors to the site proves to be extremely harder to achieve. It counts on the extend of reliability that you provide your customers while purchasing your product and thus, the payment platform for online transactions. Leave the scope in your ecommerce site for a SaaS-based or self-hosted platform to integrate all major payment gateways.

Paypal – Paypal is a highly recognized and widely used payment gateway solution provider for all web and mobile payments with no setup or monthly fees but with numerous add-ons for the customers.

2CheckOut – 2checkout accepts multiple payment methods including credit cards, debit cards and Paypal making every transaction easy and flexible.

CCAvenue – It supports maximum payment options and multiple currency processing to deliver a more localised buying experience and reach a wider audience with bank EMI Options, net banking, mobile banking, cards and much more.

Google Wallet – It presents an easy method to receive and transfer money instantly from your cards, bank account and wallet balance through a well-encrypted and secure payment channel.

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Taking In Unlimited Orders Effectively With The Restaurant Application


Ordering anything and everything online has become a trend in the current day. Out of this, food ordering is one of the most widely used technology. Every restaurant is taking a leap towards initiating the online food ordering system to their business. How to succeed and stand out in restaurant business with online ordering implemented to it? One simple way to win this business is understanding the advantage the food delivery software imposes when compared to an ordinary physical restaurant.

ordering system

One main issue that would raise in an online restaurant system is managing huge number of orders. Some of the ordering systems do not support the taking in of multiple or unlimited orders. When there are many customers trying to order in the system at the same time, chances are there that the system will not allow some customers to book their orders. Sometimes, the unsupported system may get crashed when many users try to order.

When the online food ordering system does not work right, customers will surely get annoyed to order from you. There are remote chances that they may try to order food again from you. Isn’t this indirectly misleading the brand value of your restaurant?

Never give a chance for something like this to occur. If you are on the go of launching an online ordering system for your restaurant, initially go through the features that are portrayed for the product. Check if the same meets your requisites. See to it that the restaurant ordering software supports the unlimited orders feature. This would enable n number of customers to login and book their desired food from the given menu, without any annoyance. Remember, a user- friendly online food ordering system will always make your customers come again to order food; in turn this is profitable for your business!


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How relevant is content in an e-commerce software site for enhanced customer experience?

A large number of mid-level online e-commerce company websites or businesses are incapable of generating traffic and create their own brand value in the E-commerce market.


There is the primary requirement to implement the digital marketing tactics & Search Engine Optimization process that would help to improve the quality of traffic to your site. Here, we project content marketing as a viable tactic to help in online leads leveraging followed by a better user experience.

Forrester foretells that by 2020, one million Business-to-Business sales persons will drop their jobs to E-commerce sites. The report indicates nothing but the potential of “online marketing statics” as the most important rule in company marketing plans.

Google’s search engine ranking algorithm depends on the end user search experience. If your website could extend what your end users are looking for and improve end user satisfaction, it will reflect on click-through rate(CTR) increase and ranking also increase.

You can streamline your chances for important content by increasing the routes in which you fuse content on your  Online Website site. a lot of ways to include content in e-commerce software website that really helps to share your customer needs as well as user-friendly content.

Blogging – Most of the online customer study about the products related information, industry-related topics and more things so that really helps end user and remaining brand name.

The long form of content – It more really related to the product presentation, Products case studies, products FAQ’s, Products white papers, customer testimonials.

Video – Video is more powerful content marketing techniques. animated products explainer videos are help convey your messages & easily get ranked in google search engines.

Social Media – In the social medium cover-up all the customers. In this medium helps convey a message in different forms like the creative photo, Funny video, GIF files, product offers campaigns.

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Streamline Business Operations with Multiple Vendor Inventory management

With the urge for online shopping growing at a rapid pace, the number of online stores is increasing at the same rate. Whether you own a retail storefront or an online store, the prime focus always lies at improving the business operations to subsequently increase the revenue.
The whole process of building and managing an online shopping store gets easier with the multi vendor shopping cart software. Some effective benefits of choosing online market versus a physical store are suggested here under.

Reduce complexities

Instead of beginning to develop an ecommerce website from the scratch, you can go with a profitable online store builder. All you have to do is purchase the software, add products to your fulfillment and launch the site live to see some effective outcomes. This reduces ample amount of time and simplifies the process to a great extent.

Implement multi-channel

Don’t just stop with being satisfied with your online store or a multi-vendor shopping cart. Club together with multiple channels to maintain your inventory levels across multiple stores. This pulls diversified customers to your online shopping site. Get a suitable shopping cart software that enables to sync all your business channels and storefronts.

Transactions on the go

Online businesses should adopt a simplified yet professional payment system to provide more user-friendly, efficient and secure transactions. Payment activities play a critical role in streamlining business operations, and multiple payment gateways help to bring in multiple business opportunities.

A befitting multi vendor shopping cart software can resolve all the online store management issues thereby enabling exciting features that not only help in a smooth functioning of your business but also streamlines business operations for a successful strategy execution.

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Social Media Marketing Tactics to Increase Your Online Buyer & Website Visitor

Ecommerce Social media marketing

Organic Social media marketing (SMM) is a form of online marketing that utilizes social media platforms websites as a digital media tool. The goal of Social media marketing is to produce content that users will share with their social network to help a company increase conversion and brand exposure and broaden customer reach.

Pin your most successful performing posts to the Top of your company Social Media pages

Now days most of there people engage in Social Media Platform,There’s also a chance that those people you engage with might quickly check out your social profile feed and click through to your site or content.

  • Updated your social media cover Photo to something eye-Catching with Call to actions, this really help to promote your branding.
  • Updated your company primary contact details
  • Create your call to actions with website links.

Screenshot from 2016-07-14 16:24:07
Active on the Trending Hashtags

  • Hashtags make it easier to find and follow discussions about people,topics,events,locations,promotions and more
  • Hashtags up the odds for your or your business being discovered.
  • Pair your Hashtags with images
  • Groups your Hashtags at the end
  • Use trending Hashtags the compliment your content
  • Run Hashtag connected campaigns/contests
  • Explore Hashtag first
  • A Good Hashtag is Memorable, Unique and Relevant to your post

Screenshot from 2016-07-14 16:27:19

Use Emoticons in Social Media to increase Engagement rate

Larry Kim, Founder of Wordstream recommends utilizing emojis as a part of your online networking presents on dependably support natural engagement and lower the expenses in the event that you pay to increase them.

Emoticons increase comments by 33%

Post with emoticons get 33 % more comments, get shared 33 more often,and get liked 57% more then post with than posts without emoticons.

Screenshot from 2016-07-14 16:37:12
Run Social Media Contest

35% of fans likes a page to participate in a contest, and using contest -related words, such as winner, win entry, contest, enter and promotion are more likely to engage people.

Screenshot from 2016-07-14 16:49:17Post Quotes as Images

A picture is worth a thousand words. But what if you layer words on top of your pictures?

You don’t need to do the math to know you’re doubling down on engagement by communicating with your audience through both language and imagery.

That’s where adding quotes on top of social images can be part of an effective strategy.

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M-Commerce Technology Trends


Mobile technology is currently on the rise nowadays,.Therefore,many businesses have made Mobile commerce, or M-commerce, a top priority.Sure enough, ‘Mobile commerce will be nearly half of E-commerce by 2018’ revealed a headline in a leading magazine.Studies from The Goldman Sachs Group Inc. estimate that M-commerce sales will reach a staggering $626 billion in 2018.It is  evident that M-commerce growth is fast outgrowing that of E-commerce in a ratio of 3:1.This indicates that web sales only on smartphones and tablets in 2018 will nearly equal web sales on almost all conceivable computing machines from just half-a-decade earlier.

The number of smartphone and tablet users making purchases on their mobile devices is expected to increase significantly. A whopping 686 million consumers around the globe will make a purchase on their mobile devices in 2015. This figure is set to increase 21 percent to 830 million in 2016 and subsequently rise 16 per cent to 961 million in 2017, and peak 13 percent to 1.09 billion in 2018, according to The Goldman Sachs Group.

Gartner Inc., found in a recent survey that mobile commerce currently generates 22 percent of digital commerce revenue. The American information technology research and advisory firm predicts that by 2016, 89 per cent of companies will realize that reaching out to their customers through a multi-channel approach will be mandatory, and hence fix customer experience as their primary basis for competition.

Industry experts state that focusing innovation on new products and new business models is subject to shrinking periods of competitive advantage. This is because competitors and alternatives abound. To meet this challenge, nearly three-quarters of companies expect to increase technology spending on customer experience in 2015.

Marketers with digital and mobile commerce initiatives need to focus on encouraging the development of cross-functional teams — including IT, sales, customer support and legal — to create seamless path-to-purchase experiences, and post-purchase relationships with consumers who are increasingly using mobile devices to purchase products and services.

Marketers with digital and mobile commerce initiatives need to focus on encouraging the development of cross-functional teams — including IT, sales, customer support and legal — to create seamless path-to-purchase experiences, and post-purchase relationships with consumers who are increasingly using mobile devices to research and purchase products and services.

Mobile marketing teams should investigate how to leverage mobile wallets, with the expected reinvigoration of consumer interest in mobile commerce and payments.

In fact, Gartner reveals that by 2017, U.S. customers’ mobile engagement behaviour will drive mobile commerce revenue to 50 per cent of U.S. digital commerce revenue. Mobile commerce will account for 24.4 per cent of overall e commerce revenues by the end of 2017.

Some sectors will migrate more quickly than others to accepting mobile payments and promoting mobile commerce.Customer experience management will naturally be at the forefront of all these initiatives.

Mobile web still rules over apps:

Web drives 2 times more traffic than apps – according to a Morgan Stanley report mobile web traffic is twice as big as mobile app traffic. And it also grows faster.

Deep linking & mobile retargeting great way to bring traffic – Google now uses deep linking to index and rank mobile app content in mobile search.

Smartphones dominate Mobile

Smartphones’ share now 60% of mobile transactions in the US – this shows that smartphone’s share grew about 15% in just a year.

Growth is driven by better models and technology advances – mobile manufacturing companies are pushing themselves to bring better models each year,and work on improving features.This indirectly helps eCommerce companies better present their products, provide better user experience and as a result this leads to more mobile commerce transactions.

Mobile share of eCommerce transactions ruled the recent holiday season contributing to the huge amount of the revenue retailers made.

Holiday shopping broke records this year – mobile accounted for a huge amount of the eCommerce transactions during the holiday season last year.

The average mobile share of eCommerce transactions during the holiday season were 30% and it is assumed it will grow even higher this year.

Mobile transactions ruled on Black Friday – the mobile share of eCommerce transactions on Black Friday were 41%,which makes it the best performing day for mobile during the holiday season.

In fact, mobile share of transactions were 18% higher on Black Friday than on Cyber Monday.

Mobile commerce is growing and retailers need to increase their focus in that direction in order to increase their results.

The overall trend suggest that app will become even more important in the next few years. Right now they have higher conversion rates and transaction values.

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Tips to Increase Email Engagement Rate for your ecommerce store

Email Engagement


In todays world competition always get higher and higher in every business. So everyone who are in the business need to follow best tactics to do a better business and email marketing is one among them. Also, just sending a mail to your subscriber list is not going to help you to do a better business. You need to nurture your subscribers in which they engage with your emails.

Subject Line

Your subject line should be in such a way that it should attract the recipients. Most of the recipients click the email because of the attractive subject line. So your subject line should be that much attractive so that recipients can click on that.

Social Sharing Options

Your email must also include social sharing buttons wherein emails that include social sharing buttons have higher click through rate. Social sharing buttons helps to spread your offers go viral. So make sure that include important social sharing buttons in your email.


Make sure that you use list segmentation in order to prevent recipients with irrelevant content or email. If you list your segment you can see that you witness more transaction and more sales.

Include Call to Action Buttons

Your email must also include call to action button. When sending an email to your recipients it is important to consider the objective of any email. If your intention is to make users to increase the subscribers of your newsletter then you must include call to action which implies to complete that action.

Use Interesting Emails

Your email must engage your audience . Your email should does not resemble a story to your audience. Use triggeres email messages so that it will be useful to your subscribers.

Analyse the result

At the end you need to analyse the result such as total emails sent , emails delivered, bounced, open rate, click through rate, unsubscribers etc.,,

With this you must also analyse your response and conversion rate. You need to keep these points in mind while creating your next campaign so that you can incur high number of conversions.

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Importance for Mobile Commerce. Does your business needs to go Mobile?

Nowadays mobile commerce is growing at a faster rate. As the smartphone and tablet users are increasing at a vast rate mobile commerce is also seeing a vast difference. Whenever you decide to start a ecommerce site, you need to remember about mobile friendliness too. If you fail to give a mobile friendly experience then you are missing out a majority mobile phone users. Most of the business activities were done more on mobile devices due to the wide spread usage of mobiles.

M-commerce Deployment:

Mcommerce is deployed in various applications like below

B2B applicaions

According to a statistics it is said that nearly 60% of the users use their mobiles to purchase products which are required for their business .

B2C applications

Even B2C applications like ecommerce stores have their own IOS and android shopping cart apps. This is due to these type of ecommerce stores have witnessing large number of transactions in mobile app.

Growth of Mobile Internet users

The more vital factor you need to consider about is more and more people use smartphone and tablets and go online with the same. According to a report 30% of mobile users are smartphone users.With the growth of mobile internet users are increasing rapidly year by year , mobile shopping have gone viral.

How does Business make use of mobile commerce?

  • Customer loyalty can be improved. A customer can avail reward points when purchaisng a product through App.
  • A customer can go through the products better
  • Helps in creating a better brand reputation
  • An app helps you to promote your products better
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Emerging Ways To Overcome The Challenges Of Running An Ecommerce Store

Once you decide to start an ecommerce store the challenges you face are many. Since the ecommerce industry seems to be very profitable many competitors arise targeting the same market with same product.



Ecommerce Site Construction

The first challenge to set up an ecommerce store is finding out the best platform to set up an ecommerce store. There are numerous options of ecommerce software to start your store. You need to do well research before selecting one. There are two types of options available for you one is hosted version and the other is SAAS version. You can choose one based on your requirements.

Increasing Sales

The next challenge would be increasing sales of your ecommerce store. After finishing developing your store, you need to concentrate on increasing sales of your website. As soon as you start a website you will only incur less number of sales so to overcome this you must first concentrate on your site well and test every component to make your sales pick up.

Focus well on marketing your site through various social media channels and encourage your followers to share the products.

Inventory Management

Another big challenge of an ecommerce site is Inventory Management. You should always stay organised for the key Inventory Management. You need to select a system to easily manage every item you have in the store. Select a platform so that you can quickly change a page to out of stock and product ID.

Poor Website Traffic

In order to drive sales and revenue you need to boost your website traffic. You will need to have enough website visitors so that they convert as buyers. Unless you have large number of website visitors you will incur only less number of sales.

You need to completely utilize social media for the fast traffic. Using better Images in social media post generates more clicks than normal post. So, having a gradual presence and having good number of followers is necessary to increase sales.

You can also invest in google adwords to increase website visitors and to increase sales.

Improving Logistics

Having good logistics is also one of the secret to get more number of sales. Logistics is necessary to get customer retention. If your store fails in logistics then you will obviously fails in all aspects of sales.

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Major Website Elements that Kills Ecommerce Conversions


Ecommerce Conversion

For any ecommerce website, it is really mandatory to improve ecommerce conversions. For increasing conversions we need to closely look at the existing elements of a website.

This post gives an insight about the major elements of an ecommerce website that kills conversions

Major Elements that Kills Conversions

Below discussed are the major elements of a website that kills Ecommerce Conversions

Quality Product Images

Lack of quality product Images are one such element killing ecommerce conversions.

Using quality images boost ecommerce conversion ratios by 20% . Showing images at different angles gives the detailed view of the images from the customer point of view. As people cannot touch the product onine it is your duty to bring the feel of the product to the customer. It is very difficult to expect the conversion without helping people to view the product image properly.

Checkout Pages

Poor checkout pages are one of the notable elements that kills ecommerce conversions. You need to follow certain checkout page startegies to improve conversion rates such as adding checkout buttons at the top and bottom of the page. 

Product Descriptions

Poor product descriptions are one of the element that kills ecommerce conversions. You should write product descriptions in such a way that it sells. The product you are trying to selling should be described strong in your description. When writing product description keep your ideal buyer on mind and write a description in such a way that it makes a customer to buy the product.

Poorly Optimized for SEO

Poorly optimized ecommerce site for SEO also badly drops the conversion. SEO is the major factor which you need to look out as it helps to position your site better in search engines. You need to make sure that your site is optiized well for search engines including Headers tags, alt tags , meta tags etc.,

Poor Navigation

If a customer unable to find proper navigation he might quit your site and move on to the other. So, if your site navigation is poor then you may need to work on it to improve your site conversion . You should need improve your site navigation in such a way that

Slow Loading Pages

Slow loading website are one of the top website element killing conversion. You might need to work on increasing your page speed to increase your conversions. Major search engines take page load timing into their algorithms and they are more likely to guide shoppers to site that load quickly. So, page loading time is the major element to work on to improve conversions.

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